
09/09/2025
Not all bait is created equal on social media. Here’s a quick guide to the 4 types that are out there.
🔴 RAGE BAIT Outrage-driven content, often socially divisive, posted by those hooked on drama. The angrier it makes people, the more platforms push it—fueling distraction and division. What’s often overlooked? It quietly damages your reputation. Every rage-filled post leaves a digital trail that erodes trust and shapes how others see you.
🖱️ CLICK BAIT Sensational or misleading headlines crafted to lure clicks. Think “You won’t believe what happened next…” with little substance behind it.
⚡ SHOCK BAIT Disturbing, or unexpected content meant to jolt you. It grabs attention but rarely adds value.
🌟 GOOD BAIT Honest, engaging, helpful content that earns attention through creativity, clarity, and care. The kind that informs, uplifts, and connects. It builds trust, and sparks real conversation.