BlueTickSocial

09/04/2025

Sick of spending $$$ to get customers?

Wondering how to get customers without the hefty price tag?

Let us reveal the content strategy we use at BTS

To win customers without breaking the bank:

Most people think content strategy is just about posting 4 post a week
But it’s more than that.

The right content strategy can directly reduce customer acquisition costs (CAC).

Here’s how to strategically leverage content to get high-value customers at a lower cost.

1/
First, focus on creating content that moves prospects down the funnel.

Top-of-funnel content is great for visibility(Attracts audience), but mid and bottom-of-funnel content converts.

Create guides, case studies, and ROI-focused content to show your value upfront.

2/
Next, optimise for organic search.

SEO content drives sustainable traffic, reducing reliance on ads.

Instead of chasing every keyword, target high-intent, low-competition terms your ideal customer actually searches for.

3/
Use short form videos & trends to get free organic reach & views

Try to reach as many people in your niche to get to know yourself by creating interesting short videos.

Pick a viral organic video & run ads on it. You can get more ROI in less $$$ since it’s proven.

4/
Repurpose and redistribute.

One piece of content should have multiple lives: articles, videos, social posts, and infographics.

Short form can go literally on any platform, blogs can go on X & LinkedIn. Create smartly.

5/
Integrate user-generated content (UGC).

UGC builds trust and costs way less than producing new content.

Encourage customers to share their experiences and feature their stories.

It’s a powerful, low-cost tool to build credibility and attract new customers.

6/
Personalise the content experience.

Use analytics to understand visitor behaviour and tailor content to their journey.

When content feels relevant, conversion rates go up, meaning you spend less on acquisition.

7/
Don’t ignore the power of email.

Emails are free once subscribers are on your list.

Create content that nurtures leads over time, turning warm prospects into customers without additional ad spend.

8/
Analyse and prune your content.

Not every piece performs equally, so double down on content that converts.

Regularly assess what’s driving leads and what isn’t to ensure every piece pulls its weight.

9/
Leverage partnerships and co-marketing.

Collaborate with brands that share your audience.

Joint content ventures can double your reach without doubling your costs, making acquisition more affordable.

10/
Remember, a strategic content approach does more than lower CAC—it boosts long-term growth.

When content aligns with customer needs, acquisition becomes a natural byproduct of your marketing efforts.

Start implementing today and watch your CAC decrease over time.

We have transformed hundreds of brands with our unique content strategies

If you want a solid content strategy for your brand, then DM me or book a quick call with me

https://calendly.com/blueticksocial/digital-marketing-consultation

09/02/2025

Domino’s was losing to Pizza Hut.

So they launched the "Paving for Pizza" campaign fixing potholes in customers' hometowns

The results?

→ 14% sales boost
→ 21,000 potholes filled
→ Stock hit an all-time high

Here's how they executed this genius marketing stunt:

Domino's was struggling to win the delivery battle against Pizza Hut & they needed a way to stand out.
So, they did something completely unexpected:
They started fixing potholes.
Yes, you read that right.
This is the story of how Domino’s turned road repair into a marketing win:

In 2018, Domino’s launched the "Paving for Pizza" campaign.
They offered to repair potholes in towns across America to ensure a smooth ride for your pizza delivery.
The idea was...
If the roads are better, your pizza arrives in perfect condition.

Customers could even nominate their town for a pothole repair on the campaign website.
Domino’s promised to fix the worst roads, ensuring a "smooth delivery experience."
This brilliant idea connected the brand to something everyone hates—bad roads—and turned it into a positive.

The results were astonishing.
In a few months, Domino’s filled over 21,000 potholes across all 50 states.
The campaign garnered massive media coverage and became a hot topic on social media.
Everyone was talking about how Domino’s was doing what local governments weren’t.

This unconventional approach paid off big time.
Domino’s saw a 14% increase in quarterly sales following the campaign.
Their stock price surged to an all-time high, and they regained their position as a leader in the pizza delivery market.

The "Paving for Pizza" campaign was more than just a marketing stunt; it was a stroke of genius.
It showed that Domino’s cared about their customers’ entire pizza experience, from order to delivery.
And it set them apart from Pizza Hut in a way no one saw coming.

Domino’s proved that sometimes, the best way to win a marketing war isn’t through flashy ads or big discounts—it’s by solving a real problem for your customers in an unexpected way.
They took a risk, and it paid off in spades.

So, the next time you see a Domino’s delivery car on a smooth road, remember: they might have had a hand in paving it.
This is how Domino’s turned road repair into a recipe for success.

This simple yet effective campaign helped Domino’s not only fix roads but also fix their market position.
It’s a great example of thinking outside the pizza box!

If you’re struggling to market your product or services through social media

Then book a quick call with me and

Let’s discuss how we can fix your marketing so your brand can thrive
https://calendly.com/blueticksocial/digital-marketing-consultation

08/25/2025

May your Monday be your day 💙

08/20/2025

Remote work = summer travel

08/18/2025

Looks like Kopol has a case of the Mondays

08/18/2025

Steve Jobs once said...

"Good artists copy, great artists steal"

Here's how Apple stole (copied) Braun designs:

Braun, led by Dieter Rams, revolutionized design with a "less but better" philosophy.
Apple, influenced by Steve Jobs and Jony Ive, embraced the same approach by stripping products to their essentials...
- Focusing on clean lines
- Simple forms
- Intuitive functionality

1. Braun T3 & Apple's iPod

The resemblance between T3 radio & Apple's iPod is undeniable. Both feature a minimalist design with an emphasis on a large circular interface. The simplicity and focus on user interaction in the T3 were mirrored in the iPod's iconic click wheel.

2. LE1 speaker vs iMac

The iMac G5, introduced in 2004, shares design cues with Braun's LE1 speaker, particularly the clean, white front surface and rounded corners. The iMac's emphasis on simplicity and lack of unnecessary adornment reflects Braun's design ethos.

3. ET66 Calculator vs iPhone's Calculator App

The calculator app on the iPhone was directly inspired by Braun's ET66 calculator, designed by Dietrich Lubs and Dieter Rams. The design of the app closely mimicked the physical calculator's buttons, color scheme, and overall layout.

4. T1000 Radio vs Mac Pro G5

The Braun T1000, a shortwave radio was a significant influence on the design of Apple's Power Mac G5. The front panel design, with its perforated metal surface, is reminiscent of the T1000, blending form and function in a sleek, industrial design.

5. Braun's Infrared Emitter vs Apple’s iSight Camera

Braun’s infrared emitter featured a distinctive cylindrical design that influenced the aesthetic of Apple’s iSight camera. Both products emphasize a minimalist, cylindrical form that integrates seamlessly into their systems.

That's how Apple's entire design language, from its devices to its software, carries the legacy of Braun's influence.

08/04/2025

Everyone talks about getting followers

But no one talks about how to turn those

Followers into die-hard FANS

This ONE type of content will create a CULT-LIKE following:

We are talking about this:

Behind-the-Scenes Content

Audiences crave authenticity. In an age where polished, curated content is everywhere, giving your audience a peek behind the curtain can build trust and deepen connections. It humanizes your brand and makes your audience feel like insiders.

1. Start with a "Day in the Life" Series

Showcase a typical day for different roles within your company. Whether it’s a product designer, a customer service rep, or even the CEO, let your audience see the people behind the brand and understand the work that goes into creating your products or services.

2. Candid Interviews and Conversations

Conduct unscripted interviews with team members. Let them share their personal journeys, what they do at the company, and their thoughts on industry trends. This not only highlights the diversity within your team but also provides unique insights and perspectives.

3. Product Development Stories

Document the journey of a product from concept to launch. Share early sketches, prototypes, testing phases, and even the challenges faced along the way. This transparency builds anticipation and gives your audience a deeper appreciation for the final product.

4. Behind-the-Scenes of Major Campaigns

Take your audience behind the scenes of your marketing campaigns or major events. Share the planning process, the creative decisions, and even the bloopers. It’s a fun way to showcase the hard work that goes into making a campaign successful.

5. Unfiltered Access to Company Culture

Showcase your company culture by sharing moments from office events, team-building activities, or even casual Fridays. This content can be light-hearted and fun, highlighting the unique atmosphere and values that define your company.

6. Interactive Q&A Sessions

Host live Q&A sessions where your audience can ask anything about your company, products, or industry. It’s a great way to engage with your audience directly and answer their questions candidly.

7. Invite Guest Appearances

Bring in guest experts, partners, or even loyal customers to share their perspectives and experiences with your brand. This diversifies your content and provides added value to your audience.

Behind-the-scenes content is not just about transparency; it’s about storytelling and building a narrative that your audience can relate to. By showing the real, unfiltered aspects of your business, you foster a deeper connection and trust with your audience. So, unlock those doors, let your audience in, and let the authentic storytelling begin!

If you’re looking to elevate your brand & build a cult-like following

Then book a quick call with us and

Let’s discuss how we can bring your brand’s story to life and drive engagement.
https://calendly.com/blueticksocial/digital-marketing-consultation

08/01/2025

August: 31 days of summer magic start now

07/30/2025

Sabrina Carpenter has skyrocketed to fame in the music industry. Check out 4 marketing lessons we can learn from the singer in our recent blog!

Sabrina Carpenter has skyrocketed to fame in the music industry. Here are 4 marketing lessons we can learn from the singer!