10/06/2025
12 Marketing secrets no one tells you:
1. Running ads is not marketing. Marketing is the message you send to your ideal customer through emotions in every written word/spoken word in a video.
2. Gone are the days when you could make sales from a cold audience. You need a community of crazy fans of your product and story. Build a community.
3. If you can create viral memes, you understand humans more than anybody. Memes are the most authentic way to connect to your audience.
4. Content is the main driver of your business. You may be in any industry, but first, you are a media business.
5. Inculcate the status in your brand. You don't need an expensive product to play a status game. You can use any element of human behavior to establish status.
6. Do not start with YouTube. The feedback loop is slow there. Start with the short form. You can experiment and iterate faster. More reps mean more feedback and more improvement.
7. 90% of the time, you will lose in paid ads if you haven't won in organic content first. Organic content is fire, and the paid ad is kerosene to increase that fire.
8. If you are a new brand, develop a talent for finding small influencers who will get big in a year or two. Capitalize on their fame and reach. Grow together. Have a great taste in finding one.
9. The era of highly edited content is over. People are bored of overcooked content. They need raw, real-life insights and behind-the-scenes looks at your brand.
10. Marketing starts with writing. If you can't write great copy, video scripts, tweets, or LinkedIn posts, you'll have a hard time growing your brand. Get good at writing.
11. Repeating your marketing message is the real chad move. People should know you for one word or sentence. So repeat it until you get known for something(Line or word).
12. Building your company page is not enough. You need a face for your business. Personal brand building is the highest ROI activity you can do on the internet.