BlueTickSocial, 1525 Wilson Boulevard, Arlington, VA (2025)

11/10/2025

You’re working with the wrong marketing agency.
Here’s why:

Most agencies are obsessed with their fixed packages:

Three social media posts/day
Two blogs/week
One strategy session/month
That’s their formula, month after month, the same routine, regardless of what your business actually needs.

But here’s the truth: marketing isn’t static, and your business doesn’t operate in a vacuum.

Your needs evolve. So why shouldn’t your marketing services evolve, too?

At our agency, we don’t believe in boxing clients into rigid deliverables.
We prioritize flexibility and relevance.

In today’s marketing landscape, staying relevant is the ultimate challenge.
And you can’t stay relevant by limiting yourself to a set number of tasks.
You need a strategy. You need creativity.

Yes, we operate on retainers, but not by locking you into “X number of tasks.”
Instead, we adapt.

One month, your focus might be a campaign launch, and we’ll pour our energy into that.
Next, it could be scaling content creation, that’s where we’ll direct our expertise.

Our goal is simple: to deliver maximum value, exactly when and where you need it.

Because your growth shouldn’t be limited by a cookie-cutter package.
It should be fueled by services that grow your brand.

Work with an agency that puts you first, not themselves.

11/03/2025

You're bad at selling because you don't know Neuro-marketing.

It taps into the subconscious mind to make people buy from you.

8 neuro-marketing hacks you can't afford to ignore:

1. The Framing Effect: Shape Perception to Influence Decisions

People perceive value based on how choices are presented, not just the choices themselves. Framing can direct customer attention.

Example: Apple uses premium-looking frames and packaging to make even small products feel luxurious, subconsciously elevating perceived value.

2. The Von Restorff Effect: Use Isolation to Stand Out

Known as the “Isolation Effect,” this principle states that items that stand out are more memorable.

Example: Oreo’s unique packaging and creative limited-edition flavors stand out on shelves filled with uniform snack items, making it instantly recognizable and memorable.

3. Cognitive Ease: Make It Easy to Understand, Easy to Trust

The easier a message is to process, the more people are likely to believe and trust it.

Example: Spotify keeps its onboarding process super simple. Right after signup, users are greeted with a “Start Listening” button and a quick tutorial.

4. Emotional Contagion: Transfer Feelings through Visuals

People subconsciously mimic others’ expressions, which means ads showing strong emotions can transfer those feelings to viewers.

Example: GoPro uses extreme sports imagery to evoke thrill and adventure, inspiring users to live out their own stories.

5. Disrupt-Then-Reframe: Shake Up, Then Persuade

A subtle disruption in messaging followed by a clear CTA re-engages attention.

Example: Dollar Shave Club disrupts with humorous, off-beat ad openers, then brings viewers back with a straightforward subscription pitch.

6. Zajonc Effect (Mere Exposure): Familiarity Breeds Affection

Repeated exposure to a product or brand increases comfort, making people more likely to choose it.

Example: Spotify places artists’ hit songs in playlists repeatedly, building familiarity that subtly encourages listeners to buy concert tickets or merch.

7. The Pygmalion Effect: Tap into Self-Fulfilling Beliefs

Expectations about what a product will do can make customers experience those exact results.

Example: Peloton tells users they’re stronger after each workout; this subtle messaging reinforces their belief in their fitness journey, leading to brand loyalty.

8. Contextual Priming: Set Up an Environment That Triggers Decisions

Certain settings encourage specific behaviors. Adjusting context (even virtually) primes customers for certain actions.

Example: Retail stores place essential home purchases at the end of the store. This way, you pass by other non-essential products as you walk through the store to reach them.

10/27/2025

You're bad at selling because you don't understand brain science

Each part of the brain drives your customer’s decisions

Every business owner should know how these 6 parts of the brain work:

1. Prefrontal Cortex: The Decision-Maker

What It Does: This part of the brain is responsible for complex decision-making, weighing pros and cons, and rational thinking.

Influence On Purchases: It’s heavily involved when customers deliberate over the value of a product or compare options.

Business Takeaway: Highlight benefits clearly and directly. Logical, fact-based advertising (like comparison charts) helps satisfy the prefrontal cortex’s need for reason.

2. Nucleus Accumbens: The Reward Center

What It Does: This is where dopamine is released, creating a feeling of pleasure and anticipation.

Influence On Purchases: Activated when customers anticipate receiving something desirable, like discounts or limited-time offers.

Business Takeaway: Build excitement with offers, countdown timers, or loyalty rewards that increase the dopamine rush and make people want to act.

3. Amygdala: The Emotional Center

What It Does: This part of the brain processes emotions, especially fear and pleasure.

Influence on Purchases: When activated, it heightens emotional responses to products. Fear of missing out (FOMO) and scarcity messages tap into this part.

Business Takeaway: Create urgency with limited stock warnings, testimonials, or visuals that evoke positive emotions.

4. Insula: The Pain Monitor

What It Does: This region is associated with feelings of pain or discomfort.

Influence On Purchases: It’s activated when we experience the pain of parting with money, especially at high prices.

Business Takeaway: Lower pricing or break up large costs with payment plans to reduce “pain of paying.” Free shipping and discounts can also reduce discomfort.

5. Ventromedial Prefrontal Cortex (vmPFC): Value Evaluator

What It Does: It helps determine the personal value of a product based on past experiences, brand loyalty, and perceptions.

Influence On Purchases: It kicks in when a customer feels attached to a brand or considers if a product is worth the cost.

Business Takeaway: Boost brand loyalty and trustworthiness. Create brand storytelling to build emotional ties and increase the perceived value of your products.

6. Hippocampus: Memory Maker

What It Does: This part of the brain stores memories, especially related to brand experiences.

Influence on Purchases: Positive brand experiences and memorable interactions make customers more likely to return.

Business Takeaway: Use sensory triggers like packaging, memorable visuals, or unique customer experiences that stick in customers’ minds and create positive associations.

10/16/2025

What do we do here at BTS? We help businesses scale their social media presence by amplifying their digital footprint, clarifying their brand voice, and driving targeted ads to both their websites and social channels to build awareness and increase conversions.

10/01/2025

How to get your first 10,000 followers in 2025-26:
(On any social media platform)

1. If you don't know what to create, figure out what your ideal audience wants. Take note of their wants, pains, desires, and frustrations.

2. Make a list of FAQs your ideal audience asks. Answer each one and post them. Make sure your answers genuinely help them.

3. Want to go viral? Hit the pain points and evoke emotions that compel people to engage with and share your content.

4. Don’t just sit on AI—use it for research, finding hooks, creating visuals, identifying angles, and more. There’s a lot you can do with AI if you’re savvy enough.

5. Understand lighting, B-roll, cinematography, color grading, and current short-form trends to maximize views and engagement for your content.

6. Share content that might not seem ideal, like behind-the-scenes bloopers, fun moments, gossip, and mistakes that happen off-camera.

7. Master carousel crafting for LinkedIn and Instagram. Each platform has its own vibe, but if you create engaging carousels, the potential for virality is huge on both.

8. Don’t just see your followers as numbers—chat with them. This builds trust and strengthens your connection.

9. Take your followers on a journey so they’ll also invite their friends. Short content like stories and tweets are great for building hype.

10. Want to create viral hooks faster? Model what’s already working, then add your own twist. Develop the skill of crafting viral hooks.

11. Don’t leave a single comment unanswered. Reply to every comment and let people know they’re being heard.

12. No matter what you’re selling, make relatable content by addressing universal problems and desires.

13. Tell a story. People are overwhelmed with information—share something real that’s happening to you or to them.

14. Learn how to leverage current trends. With so many people watching trends on their phones, nothing’s more relatable than creating content on what’s popular.

15. Become the face of your brand. Creating content for your brand is fine, but building a strong personal brand is even better.

09/04/2025

Sick of spending $$$ to get customers?

Wondering how to get customers without the hefty price tag?

Let us reveal the content strategy we use at BTS

To win customers without breaking the bank:

Most people think content strategy is just about posting 4 post a week
But it’s more than that.

The right content strategy can directly reduce customer acquisition costs (CAC).

Here’s how to strategically leverage content to get high-value customers at a lower cost.

1/
First, focus on creating content that moves prospects down the funnel.

Top-of-funnel content is great for visibility(Attracts audience), but mid and bottom-of-funnel content converts.

Create guides, case studies, and ROI-focused content to show your value upfront.

2/
Next, optimise for organic search.

SEO content drives sustainable traffic, reducing reliance on ads.

Instead of chasing every keyword, target high-intent, low-competition terms your ideal customer actually searches for.

3/
Use short form videos & trends to get free organic reach & views

Try to reach as many people in your niche to get to know yourself by creating interesting short videos.

Pick a viral organic video & run ads on it. You can get more ROI in less $$$ since it’s proven.

4/
Repurpose and redistribute.

One piece of content should have multiple lives: articles, videos, social posts, and infographics.

Short form can go literally on any platform, blogs can go on X & LinkedIn. Create smartly.

5/
Integrate user-generated content (UGC).

UGC builds trust and costs way less than producing new content.

Encourage customers to share their experiences and feature their stories.

It’s a powerful, low-cost tool to build credibility and attract new customers.

6/
Personalise the content experience.

Use analytics to understand visitor behaviour and tailor content to their journey.

When content feels relevant, conversion rates go up, meaning you spend less on acquisition.

7/
Don’t ignore the power of email.

Emails are free once subscribers are on your list.

Create content that nurtures leads over time, turning warm prospects into customers without additional ad spend.

8/
Analyse and prune your content.

Not every piece performs equally, so double down on content that converts.

Regularly assess what’s driving leads and what isn’t to ensure every piece pulls its weight.

9/
Leverage partnerships and co-marketing.

Collaborate with brands that share your audience.

Joint content ventures can double your reach without doubling your costs, making acquisition more affordable.

10/
Remember, a strategic content approach does more than lower CAC—it boosts long-term growth.

When content aligns with customer needs, acquisition becomes a natural byproduct of your marketing efforts.

Start implementing today and watch your CAC decrease over time.

We have transformed hundreds of brands with our unique content strategies

If you want a solid content strategy for your brand, then DM me or book a quick call with me

https://calendly.com/blueticksocial/digital-marketing-consultation

09/02/2025

Domino’s was losing to Pizza Hut.

So they launched the "Paving for Pizza" campaign fixing potholes in customers' hometowns

The results?

→ 14% sales boost
→ 21,000 potholes filled
→ Stock hit an all-time high

Here's how they executed this genius marketing stunt:

Domino's was struggling to win the delivery battle against Pizza Hut & they needed a way to stand out.
So, they did something completely unexpected:
They started fixing potholes.
Yes, you read that right.
This is the story of how Domino’s turned road repair into a marketing win:

In 2018, Domino’s launched the "Paving for Pizza" campaign.
They offered to repair potholes in towns across America to ensure a smooth ride for your pizza delivery.
The idea was...
If the roads are better, your pizza arrives in perfect condition.

Customers could even nominate their town for a pothole repair on the campaign website.
Domino’s promised to fix the worst roads, ensuring a "smooth delivery experience."
This brilliant idea connected the brand to something everyone hates—bad roads—and turned it into a positive.

The results were astonishing.
In a few months, Domino’s filled over 21,000 potholes across all 50 states.
The campaign garnered massive media coverage and became a hot topic on social media.
Everyone was talking about how Domino’s was doing what local governments weren’t.

This unconventional approach paid off big time.
Domino’s saw a 14% increase in quarterly sales following the campaign.
Their stock price surged to an all-time high, and they regained their position as a leader in the pizza delivery market.

The "Paving for Pizza" campaign was more than just a marketing stunt; it was a stroke of genius.
It showed that Domino’s cared about their customers’ entire pizza experience, from order to delivery.
And it set them apart from Pizza Hut in a way no one saw coming.

Domino’s proved that sometimes, the best way to win a marketing war isn’t through flashy ads or big discounts—it’s by solving a real problem for your customers in an unexpected way.
They took a risk, and it paid off in spades.

So, the next time you see a Domino’s delivery car on a smooth road, remember: they might have had a hand in paving it.
This is how Domino’s turned road repair into a recipe for success.

This simple yet effective campaign helped Domino’s not only fix roads but also fix their market position.
It’s a great example of thinking outside the pizza box!

If you’re struggling to market your product or services through social media

Then book a quick call with me and

Let’s discuss how we can fix your marketing so your brand can thrive
https://calendly.com/blueticksocial/digital-marketing-consultation

BlueTickSocial

11/10/2025

11/03/2025

10/27/2025

10/16/2025

10/01/2025

09/04/2025

09/02/2025

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