09/21/2026
Flashback to the time we flew to Florida to film a 1980s-inspired scene in our client's Regional Sales Director's parents' garage.
OCULUS, Inc., a leading global eye-diagnostic manufacturer, trusted us with their vision for their large convention theme, "Amplify Your Practice." Their team designed an incredible vintage-inspired amplifier with working lights, switches, and embossing-labeled with industry terms.
Inspired by Marty McFly's entrance in the opening scene of "Back to the Future," we packed up our skateboard, flew across the country, met the (very welcoming!) parents, set up in their garage, ran through the scene in detail, and got to work. Some finer details: we used a green screen to bring in the futuristic speaker, secured a music license for the popular 1958 song, and the client found a musician to play the song live at the event as part of the seamless video-to-live-performance presentation.
The full video closed with high-quality shots of several OCULUS eye diagnostic machines (which you can slightly see shown on the screen behind the musician), and it was played at a large convention on the big screens for its attendees: private practice optometrists, eye care professionals and global industry leaders.
The takeaway: The best work happens when a client shares their vision and trusts us to help bring it to life. We collaborate closely; we sweat the details; and we build the whole thing together, one piece at a time.
*This is the view from the event screens as it was shown to a live audience.
