Style & Structure VA for Tradesmen

07/11/2024

How many hours per week do you work on your service-based business so you can book clients?

07/08/2024

📝 Why You Need To Think About Q4 Creatives Right Now

The biggest thing to understand is that in Q4, the costs of ads will significantly increase with the influx of competitors, increasing spending and purchasing intent.

With this year being an election year in the United States, presidential campaigns will also be spending in the space. This means it's even more crucial to introduce Q4 creatives into the account during the lower-cost window of Q3.

The Pilothouse Meta team shares that by doing this, you can rev up the learnings behind the creatives, and increase social proof at a cheaper cost.

✅ Add higher budgets behind the pre-running creatives in Q4 and scale at a lower cost and great return.

The top 3 Creatives to introduce into the ad account during Q3 (to achieve greater scale in Q4)

1️⃣ The Box Shot: a simple image of a ton of products in a box. Emulating the experience of an organic unboxing. The more product in the shot, the better.

2️⃣ The Hand Holding Shot: Another simple image of holding the product against a plain background. It doesn’t need to be perfect; in fact, in most cases, dim lighting wins.

3️⃣ Broad Sale Messaging: Take a top-performing image and/or warehouse shot and add a big, urgent sale message in bold font that doesn't mention a specific discount.

Most of the time, these creatives yielded the greatest return during Q4, overtaking specific BFCM creatives because we got them into the account early.

07/08/2024

Small E-Commerce Businesses,

How often are you online looking for analytics and statistics that could change how well your business is doing?

Well, good thing you follow me right? Please, I'll help get the news to you so you don't have to go looking for it...

Have you seen DHL’s 2024 Online Shopper Trends Report

07/08/2024

⭐ Four New GA4 Updates You Need to Know

Google announced four major updates are coming to Google Analytics.

From integrating more third-party data sources to tracking ad budgets, there will be some interesting new features to test.

ICYMI Here’s what’s new: 👇

1️⃣ More third-party data points to work with: Users will now be able to import ad data from Pinterest, Reddit, and Snap directly into GA4 properties.

For brands that use those platforms, this can give them more visibility into their cross-channel campaigns across the entire marketing funnel.

2️⃣ Cross-channel budgeting feature: Google plans to release a budgeting feature in the coming months.

This update will include a projections report to track media pacing and projected performance against a target objective like revenue across channels.

💡 This can help optimize spend and allocate budgets more effectively across different channels.

3️⃣ AI-Powered Insights: Google is finally incorporating AI into GA4 to enhance data insights.

Please think of this as your analytical AI assistant which can crawl through your data and explain data trends and summarize findings so it’s easier to outline next steps for your team.

4️⃣ Cookieless measurement: Google plans to end third-party cookies in 2025 and will start supporting some Chrome Privacy Sandbox APIs later this year so advertisers can continue to reach audiences and measure campaign performance.

These GA4 updates are expected to arrive in the upcoming months.

Send a message to learn more

07/05/2024

Good afternoon,

If you advertise on Facebook and Instagram, be warned that if you promote a post via an iPhone or iPad, Apple will hit you with a 30% service fee due to their in-app payment rules. 😬

This came into effect in the U.S. back in February but will now affect all regions worldwide.

For businesses who want to avoid paying this fee, head on over to our News section to learn how.

⬇️⬇️⬇️⬇️Worth reading the WHOLE story ⬇️⬇️⬇️⬇️

https://www.facebook.com/business/news/new-ways-for-small-business-to-boost-and-avoid-apple-service-charges

07/05/2024

If viewers aren’t watching your ads until the end, here’s a clever tactic to test out. Try creating and closing ‘open loops.’ ➰

This psychological tactic is easy to add to your video script and can keep viewers invested in your content.

Simply promise them something at the start to hook them in and hint that there will be a big payoff at the end so they feel compelled to keep watching.

06/28/2024

Why Your Business Needs a Logo and Brand Color Scheme

In the world of business, first impressions are everything. And when it comes to creating a strong first impression, your logo and brand color scheme are two of the most important elements.

* A logo is a visual representation of your brand. It's the image that people will associate with your company, so it's important to make sure it's professional, memorable, and reflects the values of your brand.

* Your brand color scheme is a palette of colors that you'll use consistently across all of your marketing materials. This includes your website, social media, packaging, and even your office decor. Consistent use of color can help create brand recognition and make your business more memorable.

The Logo Design Process
As you can see from the image in this post, the logo design process can be collaborative. Here's a brief breakdown of the steps involved in this particular project:

Client Discovery Call: This initial call helped me get to know the client's brand, target audience, and desired aesthetic.

Mood Board Creation: We browsed Pinterest to create a mood board that captured the vibe and style the client was going for.

Logo Sketching: After the call, I sketched a few logo concepts based on our discussion.

Digital Refinement: Once the client approved a sketch, I created a digital mockup for further refinement.

Final Logo and Color Scheme: The final logo incorporates the brand's personality and target audience, while the color scheme reflects the desired mood (luxury, bold, and moody).

By investing in a strong logo and brand color scheme, you're setting your business up for success. These visual elements will help you create a memorable brand identity that will resonate with your target audience.

Are you ready to create a logo and brand color scheme that will help your business stand out? Let's chat!

06/12/2024

Social Media Overwhelm? Unlock Your Business's Online Potential with Tailored Solutions

Is your social media presence more of a headache than a help? Are you struggling to keep up with the ever-changing algorithms and trends? If so, you're not alone. Many small business owners and entrepreneurs find themselves overwhelmed by the demands of social media marketing.

But what if I told you that social media doesn't have to be a struggle? What if you could turn it into a powerful tool for growth, engagement, and brand building? That's where Style and Structure come in.

We Understand Your Challenges
As a business owner myself, I know firsthand the challenges of managing a successful online presence. That's why I've created a suite of services designed to simplify your social media efforts and deliver real results. Whether you're just starting out or looking to revamp your existing strategy, we have a solution that fits your needs.

Our Services, Tailored to You:
✨Facebook Business Page Audit & Optimization: Let us give your page a professional makeover, optimizing it for maximum reach and engagement.
✨Digital Presence Makeover: Dominate local search and establish a strong brand identity across 8+ key platforms.
Instagram Mastery: Elevate your Instagram profile with expert coaching on optimization, content creation, and engagement strategies.
✨Pinterest for Business Mastery: Harness the power of Pinterest to drive traffic, generate leads, and increase sales.
✨Social Media Made Easy: Get a week's worth of engaging content delivered straight to your inbox, freeing you up to focus on what you do best.
✨Social Media Success Blueprint: Take control of your social media strategy with a custom monthly planner, content ideas, and bonus weekly content.
✨1:1 Business Affiliate Link Coaching: Monetize your passion and create passive income streams through affiliate marketing.

Why Choose Style and Structure?
✔️Personalized Approach: We take the time to understand your unique business goals and challenges, crafting a customized solution that fits your needs.
✔️Proven Expertise: We have a proven track record of helping businesses succeed on social media, with a deep understanding of the latest trends and best practices.
✔️Results-Driven: Our services are designed to deliver measurable results, whether it's increased engagement, website traffic, or sales.
✔️Ongoing Support: We're here to support you every step of the way, offering guidance, resources, and encouragement as you build your online presence.

Ready to Unlock Your Social Media Potential?
If you're ready to take the stress out of social media and start seeing real results, schedule a discovery call today. We'll discuss your goals, challenges, and how Style and Structure can help you achieve social media success.

👏👏👏👏Remember: Social media doesn't have to be overwhelming. With the right strategy and support, you can turn it into a powerful tool for growing your business. Let Style and Structure help you take the next step on your social media journey.

06/10/2024

I'm sorry in advance how far down the rabbit hole my hyper-focusing will take us. It's a whole world; the algorithms, the trending sounds, the cap-cuts, the faceless accounts, the memes, the dances, the keywords, the hashtags, the... sorry not sorry I was doing it.

06/10/2024

📰 NEWS to KNOW

Google Ads launches Brand Recommendations, an AI tool to help advertisers improve their campaign performance.

Innovative Swiss shoe brand On Running scores Challengers star Zendaya as brand ambassador in a multi-year deal.

J. Crew teams up with USA Swimming for a limited edition 90s-inspired collection ahead of the Olympics.

Humane warns AI Pin users to stop using its charging case as they pose a fire safety risk.

06/10/2024

Meta recently posted a Future of Facebook post outlining its vision for the company’s future.

Its main mission? To bring younger users back together using AI so they can compete with popular apps like TikTok.

The platform has been aging throughout the years and is now best known as a popular social media site for Millennials and Boomers, but Facebook emphasizes that features like Marketplace, Reels, and Groups are beginning to attract younger people.

Here are the surprising stats:

Over 40 million young adult users (age 18 to 29) in the U.S. and Canada log onto Meta daily, a record high in three years.

Facebook dating continues to see daily active user growth of 20% YoY among young adults in Canada and the U.S.

1 in 4 young adults in the U.S. and Canada are daily active users on Marketplace.

Facebook has grown to 3.07 billion monthly active users by the end of 2023, a 3% year-over-year increase. Of those, up to 40%, or 1.2 billion, are active users shopping on Marketplace. (Source: Capital One Shopping Report)

Here are the changes Facebook is making to attract younger users:

Making improvements to video like Reels and Live content

Tools for aspiring creators to showcase talents and monetize

Why brands should take note:

Meta’s push to attract a Gen Z audience onto their platform means advertising opportunities for brands selling to a younger demographic.

Brands also have several different touchpoints to connect with customers. They can tap into Facebook Groups or use Marketplace to promote products and position them as necessary for important life transitions like moving away to college or decorating an apartment.

It’ll also be easier for brands to connect with influencers on Meta since the platform will incentivize them to create. Meta’s improved video capabilities will make creating organic content or ads that capture the user’s attention and increase engagement easier.

❓ What are your thoughts? Can Facebook win back younger users?