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Cake Websites & More

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Asheville, NC
Cake Websites & More

Since 2001, Cake has specialized in medical, cosmetic, and legal marketing with a focus on authentic branding and organic search engine optimization (SEO).

Have your cake and eat it, too🍰 CAKE Websites & More, LLC is a full-service marketing firm. We design & build websites, host websites, provide custom programming, and perform ongoing SEO & marketing work for our clients. We also offer high quality print design. We are based in Asheville, North Carolina, and have clients nationwide.

06/18/2025

Spring team get-together at Well Played Board Game Café in Asheville💛

When you work remote, you truly value the time spent in person with your team. It's always so refreshing to see one another, and Well Played brought the fun this afternoon! We enjoyed wonderful food & drinks and tried our best to put a dent in the wide library of games they have on their shelves👀🎲

Where should our next gathering be?

05/15/2025

WTH is OKR? 🤔

If you've worked with a marketing agency, you've likely heard the term "OKR" or "Objectives and Key Results." Swipe to learn what it means exactly and why it's important for your business goals!

🌐 Want to learn more? Read our recent blog, "A Guide to Objectives and Key Results (OKR)" here: https://www.cakewebsites.com/blog/okr-objectives-key-results/

05/06/2025

Think press releases are outdated? Think again! 📰

In this video, Cake's senior copywriter, Whitney, shares why press releases still matter in 2025—and how they can give your SEO, brand visibility, and credibility a serious boost. From announcing milestones to improving falling rankings, a well-crafted release does more than just share news—it builds authority that search engines and your audience will notice.

Press releases are one of the few tools that support both short-term wins & long-term growth. Ready to put them to work for your brand? Learn more in our blog: https://www.cakewebsites.com/blog/why-press-releases-still-matter-in-2024/

04/26/2025

Cake has worked with physicians & attorneys for 20+ years, with a special focus on cosmetic medical practices.

We’re not just experts at marketing—we’re experts at marketing for your specific field. We know your priorities, sensitivities, and most importantly—your audience.

Whether you’re a cosmetic surgeon, a legal professional, or working in healthcare law, we bring decades of experience and industry-specific strategy to the table. From SEO and website design to content and reputation management, our work is tailored to help you stand out in your field and connect with the right clients.

Swipe to see how we support our niche industries! 💛

04/25/2025

AI will disrupt the plastic surgery industry... In fact, it already has. Are you adapting? 🤖✨

Cake Websites' Owner & SEO Director, Clark Mackey, was interviewed on the latest Beauty and the Biz Podcast by Catherine Maley. In this marketing podcast episode, Clark shares valuable insight, including:

1️⃣ How AI is cutting your website traffic
2️⃣ How to use AI without losing your human side
3️⃣ Which AI tools work best (and which don’t)
4️⃣ How to future-proof your practice

In this video clip, Clark talks about who will benefit from AI 5 years down the road and 10 years down the road (Hint, we believe patients will ultimately benefit from advancements in AI😉)

📹 Watch the full version here: https://www.catherinemaley.com/podcast/can-ai-help-or-hurt-your-cosmetic-practice-with-clark-mackey-ep-305/

Have you worked with AI to support your marketing goals?

Cosmeticimagemarketing

04/22/2025

Tune in here to listen to Clark's interview on Catherine Maley's podcast about the impact of AI on cosmetic surgery and marketing! https://www.catherinemaley.com/podcast/can-ai-help-or-hurt-your-cosmetic-practice-with-clark-mackey-ep-305/

04/11/2025

Search engines, directories, and AI agents exist to filter the content of the world and determine how much visibility you have.

Cake has learned how to meet those needs and help you to incorporate the right work in your marketing plan — for both humans and non-human visitors🤖 Swipe to learn more!

04/07/2025

If you’re writing in any professional capacity, you need to have strategies in place to avoid typos!

Here’s why:

🔎 SEO Sabotage: When writing for SEO—misspelled keywords won’t rank. That means fewer clicks, less traffic, and missed opportunities.
💰 Lost Sales & Leads: Also, typos in marketing copy —whether it's an ad, email, or landing page—can tank conversion rates. If your audience doesn’t trust your writing, they won’t trust your offer.
⚖️ Legal Nightmares: And finally, some typos aren’t just embarrassing—they’re expensive. A typo in a contract or ad can lead to costly misunderstandings—or even lawsuits.

So, how can you tackle typos? Most online writing platforms have built-in proofreading features, but typos can still slip through the cracks. Copywriter Jorden likes to use free, AI proof-reading tools like Grammarly as an extra layer of protection against typos.

If you need help writing engaging, SEO-optimized content, send Cake a message:

04/03/2025

Are extra Google listings hurting your rankings? 📉

It might sound counterintuitive, but having multiple Google Business Profiles could be dragging down your visibility. If your business isn’t showing up where it should despite great reviews and optimized content, duplicate listings might be the culprit.

🔎 Learn how to identify and treat this issue in SterlingSky's "Are Extra Google Listings Hurting Your Rankings?" here: https://www.sterlingsky.ca/extra-google-listings-hurting-your-rankings/

03/28/2025

PSA to our clients in medical aesthetics: before & after galleries matter! 📣

Project Manager Emma shares how before & after galleries help convert patients, including why the more photos you have posted of all body types, the better.

What questions do you have about optimizing your website for patient conversions?

03/26/2025

Happy National Physicians Week! 👨‍⚕️👩‍⚕️

At Cake Websites, we’re honored to support the incredible physicians who dedicate their lives to patient care—and we’re proud to help them grow their practices with thoughtful, strategic marketing. From cosmetic surgeons to neurosurgeons to ophthalmologists, we specialize in crafting content that’s accurate, ethical, and engaging. Our team understands the nuances of messaging in the medical space, and we’re here to help safe physicians connect with patients in meaningful ways.

Thank you to our clients in the medical field—we’re grateful for the work you do, and we’re proud to be part of your team💙

Address

Asheville, NC

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Telephone

+18283508563

Website

http://www.cakewebsites.com/

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