Allie Bird, Ashland, OR (2025)

10/14/2022

The current marketing ethos is steeped in the idea that our customers are either stupid, problem-ridden, nitwits, or have extreme ADHD. The primary method of reaching and selling is to SHOUT, shame, manipulate or some combination of the three.

Even in the new era where platforms like Facebook and Instagram are trying to build positive user experiences, we see these themes still, albeit a little bit gussied up or re-framed with a bit of humor to soften the blow.

The idea that the loudest voice wins may have worked in the past, but at what cost for our clients? What about our reputation? Wellbeing? Stress levels? What’s at stake for us as the ones doing the marketing? It's our integrity. Energy. Vocal cords. Sanity.

Aside from the obvious problematic nature of this method, it’s no longer effective. Recent studies in marketing show that individuals are savvier than they have ever been before, capable of spotting and negatively reacting to phony advertising a mile away.

Understanding this, I applied my all-time favorite question to the problem: What if there was another way? What if there was a way that approaches the activity of marketing from a different perspective, one that is as just as, if not more so, effective?

My belief and experience was this: A marketing journey rooted in integrity and un-obnoxiousness helps us connect with our ideal clients from a place of trust and mutual respect rather than despair or manipulation.

Read more? Link in bio.

08/31/2022

TRADITIONAL MARKETING
1. Assumes audience is dumb, incapable, stupid etc.
2. Seeks to find loopholes, weaknesses, and fears in order to manipulate a behavior
3. Ethos: “The Loudest Voice Wins”
4. Product or service may or may not actually benefit user

ETHICAL MARKETING
1. Assumes audience is intelligent, well resourced, and conscientious with high-standards.
2. Seeks to build trust by providing positive impact at each stage of interaction.
3. Ethos: “Plants seeds of value, create trust, build relationships"
4. Product or service benefits not only the user but also humanity.

04/19/2022

Sitting here in my hoodie at my Apple computer and thinking…. not much has changed! 😂

I have been on one of those semi intentional hiatuses from IG that I wind up going through every so often. It’s 100% against the advice I would give any other business trying to build an audience, of course. But hey. We are all just humans here.

I feel the pull of Social Media as an addiction more and more every year.

Also I’m at a lovely place with the number of clients I do have. I have spaciousness to work with incredible people and then also to leave my office early to snuggle up with my toddler, play games with my oldest, and get our home ready to sell in preparation for our upcoming move.

My life away from building and engaging with my own social media is amazing. BUT I always feel the pull to be a part of a platform where I can connect and share with likeminded individuals.

I’m healing my all or nothing mindset in a lot of ways, and continuing to find a balance with how I engage with social media continues to be a thorn in my side.

I’m sure to long time followers and friends this conversation might be a bit old at this point. Thanks for being here anyway.

I thought pre-creating a posting content was the “key”. But it ultimately felt inauthentic.

Back to the drawing board. Grateful to be here in an energetic space that feels unpressured, though!

I have no promises or detailed plans for how it will all unfold in the future, just a desire for more authenticity, ease, and deep conversations with my fellow humans.

Sending love,

Allie

03/18/2022

What if you didn’t have to BE a certain way in order to do that big thing you’re working on?

What conditions are you putting on yourself in order to appear qualified, responsible, capable, professional, enough enough enough?

We are inundated with “best practices” to the point that we have lost our intuitive connection to how to put one foot in front of the other.

For me, learning best practices for business success has been thrilling half the time and stressful the rest of the time. The constant barrage of “shoulds” can be so overwhelming.

This has been such a theme with my clients lately. Their to-do lists are overflowing with all of the things everyone says they MUST do to be successful, but not a one of those lists says “trust. my. instincts.”

You don’t have to fit into any box in order to grow a successful business. You can do almost EVERYTHING “wrong” and still be amazed at what you can call in if you make your business an extension of YOU and your soul and intuition.

Alignment. It’s the real secret sauce that lets you let go of most of that wild monster of a to-do list. 🔥

03/18/2022

Parenting is forever this balance, for me, between trying to soak up every single moment and being desperately excited for when it is finally bedtime.

We go to the park to walk and play almost every morning and each time I am reminded that THIS is the dream I’ve written in my journal almost every day for years: time to be in nature, time and emotional presence to witness my kids’ childhood, movement, good coffee.

Each time I feel so LUCKY. And then I remember that I created this.

I have another sip of coffee and he grabs my fingers with his little hand, “Moon! Moon! Moon!” He says, and we both look up and marvel.

02/10/2022

You’re never too late to join a platform, start a business, and find success.

Humans have dozens of unhelpful built in cognitive biases and nervous system patterns that keep us from making the changes needed to get us where we want to go.

They form blind spots and obstacles that we just can’t figure out how to navigate, so we throw up our hands and say we’re too late, not smart enough, not good enough, never really wanted to anyway….

We have this belief that there was more opportunity “back then”. We should have invested in that thing, should have taken that job, should have make a Tik Tok account years ago…

And then we continue to not make forward momentum. Years go by… and we’re in the same exact position.

Should have invested in hover bikes. Can’t believe I didn’t take that job at the space station.

Right?!

You’re not too late, you’re afraid.

There are infinite possibilities available to you. The world has NEVER had more opportunities for individual wealth and success than it does right now.

Get on your dancing shoes.

Rewrite your resume.

Get that business license.

You got this!

02/08/2022

Is the self love just conceitedness cloaked in forward progress?

I read this recently and it absolutely drove me bonkers.

Women especially have been forced to bounce between these incredibly narrow lanes of societal acceptance.

I know I’m not the only one who grew up thinking it was unacceptable to be too confident. That liking yourself is akin to being “self involved” and “full of yourself” and “has a big ego”.

So for so many years this belief, along with the LITERAL freight train of baggage of body image issues resulting from growing up in the 90s and having NO self-love role models, kept me from even thinking it was OK to love myself.

You know what my journey of self love has taught me, though?

Self disgust is 1000x more self involved and ego-bound than self love.

Until my mid-twenties I used to spend so much of my time thinking about how to make myself acceptable, smaller, more beautiful, smarter…. It was exhausting.

Now, every year that I become more in love, at peace, and in gentle reverence for my whole self, I find more space in my psyche for empathy, compassion for others, big ideas, FUN, happiness, JOY, omigosh the list goes on.

I’m so much more able to be of service in a space of self love than in a space where I just can not muster the confidence to show up.

02/08/2022

So many people I talk to that want to launch a business feel like whatever space they’re entering is too full.

They see business after business online, already successful, and they ACHE to bring their own genius to the space and find the same success.

But the overwhelm of just how many businesses they see with a similar model as the one they’d been envisioning is nauseating.

I have good news.

1. There are literally 5 billion people active on the internet right now. There are SO many fish in the sea and so many of those fish will ONLY want to buy from YOU.
2. One of the reasons you see SO many businesses suddenly advertising and popping up for you is because the algorithm KNOWS you! They think you’re interested in XYZ so they’re going to show you ALL of the XYZ out there.

So, the market probably isn’t flooded.

Even if, by all accounts, it actually is flooded - there probably isn’t someone out there who can give it your special spin.

That’s the genius of Social Media and personality-first marketing. We are all just ACHING for connection after two years of so much solitude. This is your chance to make a connection with people that absolutely adore you, want you to succeed, and wouldn’t want to work with anybody else.

02/01/2022

My bio says that I am hopelessly devoted to the power of love, good data, and chocolate chip cookies.

It’s true.

My absolute joy comes from helping purpose driven business leaders gain financial and mental freedom while growing their impact.

At 30 years old, I quit my job as CEO of a 60 person, Employee Owned, multiple 8 figure company to set out and build a business of my own. I needed to heal my stressed out body and mind and I ached to grow my family.

I didn’t know it at the time, but I would be 2 – 3 entrepreneurial ideas deep before finally unfurling into my true calling.

This business, and the clients I work with, allow me to immerse myself doing all the things I love, pays the bills (AND those of my clients!) and allows for time spent playing with my two sons (and dancing in the kitchen with my husband).

15+ years in all things leadership, strategy, marketing, and business development in socially conscious business informs my ability to help clients form cohesive, strategically aligned business and marketing plans that bring in a consistently growing number of clients and customers.

My 5+ years of experience working with mindset transformation, mindfulness, and human potential mentorship guide my success in mentoring entrepreneurs hoping to grow their income and impact without experiencing burnout.

I’m thrilled to be working with visionaries like you to awaken a new and more aligned world.

01/31/2022

I’ve worked with businesses before that had so little faith in their employees that they told me “We don’t want everyone to know what the plan is, what if they leave and go work for our competitors?”

Well what if they don’t feel like what they do matters?

What if, because you didn’t really know what the metrics for success were you never really helped your employees or contractors understand what their role was in your company, and they don’t know how to really help you?

People leave businesses for all kinds of reasons, but one of the biggest reasons besides money (And jerk bosses) is that they don’t feel like what they do matters.

A strategic plan helps everyone working on your business see the vision and the path. It creates a cohesive team.

So start right away. Make it for yourself, make it for your team or future team.

It’s so incredibly important to your success.

Get your ship sailing.

01/30/2022

“You are a divine instrument, sing your soul’s song.”

If I had seen this kind of quote a 10 years ago I would have rolled my eyes SO HARD.

It’s funny to me now that then would have rather tried to fit into the mold of what society said I should be.

The idea of being myself just was too silly / wild / dumb.

Now, I’m still unraveling the layers of self doubt that being a person in a world that wants to put you in a box will do.

But every day I’m more and more alive.

Every day I’m more and more my true self.

My spirit flows. My soul blooms.

My body sways. My senses enliven.

I believe we all have an innate true self that is our real soul.

That self, struggling to be free of the cage our “shoulds” built, creates so much unhappiness and friction.

When we unlock the cage we let our soul unfurl and what a joy that really is.

Sing your song. However weird, silly, and wild it may be.

01/29/2022

I love this quote from Sonia Ricotti.

If we don’t work to change our DEEP beliefs about what is possible for us and true for us, we aren’t going to manifest much.

How do you change your beliefs?

It’s easier than you might think.

Think about all the things in your life that you BELIEVE deeply in but don’t have personal first-hand experience of. I’ll bet you can come up with a pretty big list.

We’re capable of making big shifts in our beliefs - from ones that truly don’t serve us to beliefs that create whole new worlds of possibilities.

What are some beliefs you have that are no longer serving you?

What beliefs would you love to have?

Let’s make them your reality so you can start seeing big positive change.

Allie Bird

10/14/2022

08/31/2022

04/19/2022

03/18/2022

03/18/2022

02/10/2022

02/08/2022

02/08/2022

02/01/2022

01/31/2022

01/30/2022

01/29/2022

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