10/06/2025
From idea to identity, here's how we turned a lender's vision into a trusted brand that feels like home 🌞
After we've discussed the vibe we're going for with the branding, we create a mood board that gives us a visual direction for the project. Some of the emotions and associations we were going for were calm, confident, caring and trustworthy, just like the service they provide.
Stay tuned for more with Luma Lending NMLS #2682683 🫶