Gigi Leavine

06/28/2023

Executives say the biggest benefits of improving company culture are increased productivity and improved retention, according to recent research from Arbinger and Ascend2. Read the full article at MarketingProfs

Executives say the biggest benefits of improving company culture are increased productivity and improved retention. See the research.

06/28/2023

Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value--honest-to-goodness help for someone with a specific problem? Read the full article at MarketingProfs

Everyone in marketing talks about providing value. But what happened to real value—honest-to-goodness help for someone with a specific problem?

06/28/2023

Being funny is good, right? Well, not always. This infographic from Media Update looks at the pros and cons of using humor in marketing. Read the full article at MarketingProfs

Humor can make your brand memorable, but take care to ensure your jokes don't fall flat. Check out other pros and cons of using humor in marketing.

06/27/2023

Which skills are the most common for B2B marketers to list on their LinkedIn profiles? To find out, researchers at the professional social network examined LinkedIn 2023 data for marketers who work for 1,000 B2B companies around the world. Read the full article at MarketingProfs

The skills most commonly listed by B2B marketers on their LinkedIn profiles are digital marketing and communication, among others. See the research.

06/24/2023

Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and what not to do during a crisis. Read the full article at MarketingProfs

A crisis communications plan ensures your organization can provide a clear, timely, and authentic response to any crisis. 2022 gave us good and bad examples.

06/23/2023

Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bu**er and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn't. Watch and listen to discover how advertising works today. Read the full article at MarketingProfs

Advertising, especially digital advertising, is continually changing, and you should always be testing your methods to see what works and what doesn't.

06/23/2023

Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process. Read the full article at MarketingProfs

Determining the relative positions a company and its competitors occupy on the market landscape helps marketers make their messaging consistent across all their materials. Learn how in 4 steps.

06/23/2023

Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some ... Read the full article at MarketingProfs

Thought leadership can't be measured using traditional attribution methods, but there are ways you can tell your content is having an effect.

06/23/2023

Why do people delete apps from their mobile phones? How long does it take before they make the decision to delete an app or not? To find out, Airship surveyed 11,000 people age 18 and older. Read the full article at MarketingProfs

Respondents say the top reasons they delete apps are to free up phone storage and when they encounter too many in-app ads.

06/23/2023

Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want. Read the full article at MarketingProfs

Content is key to not only demonstrating customer-centricity but also reinforcing the promise you make to your customers of caring about their wants and needs.

06/23/2023

This infographic from Semrush looks at which on-page optimizations have the biggest impact on search engine rankings.
Read the full article at MarketingProfs

Semrush lists the most important things to focus on when doing on-page site optimization, including title tags and descriptive headings.

06/23/2023

Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence
You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events. Read the full article at MarketingProfs
https://www.marketingprofs.com/articles/2023/49425/events-for-first-party-data-collection?utm_medium=rss&utm_source=rss&utm_campaign=rss