04/26/2026
We are totally feasting today, bestie.
A Seattle woman turned a single hot dog cart into a business making $40,000 per month with peak months reaching up to $100,000.
Namoka Rice started Deez Dogz with $10,000 in savings and a homemade cart. In her first month working only weekends, she brought in $10,000. By month four, she was consistently clearing $20,000 monthly. Rice's secret is knowing exactly where to set up.
Rice parks her hot dog cart on Seattle streets outside major events like sold-out concerts at Climate Pledge Arena, Seahawks games at Lumen Field, and conventions like Comic-Con. On one busy Saturday, a single cart pulled in $3,831 in just three hours. Rice's success comes from being in the right place at the right time.
Today, Deez Dogz has five locations with multiple carts, handling everything from corporate parties to weddings. Rice's profit margins hit 70% to 75%, while most restaurants struggle to reach 15-20%.
