06/12/2025
It's summer!
Have you gotten creative with your book sales strategy?
Here are two powerful strategies to reach more people with your book this summer:
1. Host a “Book & Brunch” Pop-Up Event or Reading Tour.
Create a small, local summer book tour—even if it’s just a few stops! Partner with churches, cafes, libraries, or community centers. Include a short reading, Q&A, light snacks, and a book signing. Invite people from your circle and promote via Eventbrite, Facebook, and Instagram.
Bonus: Offer a bundle deal with your book + workbook or book + journal.
2. Host a 1-Day Summer Challenge or Workshop Based on Your Book
Turn your book into a mini experience by offering a one-day challenge or virtual/in-person workshop centered around one key topic in your book. Use your eBook as the course material—participants get it as part of registration. Teach a practical lesson, story, or activity related to the book (e.g., healing, purpose, leadership, etc.).Charge a small fee (or free entry with eBook purchase) and offer a limited-time replay to increase urgency.
Promote the event with a countdown on Instagram, Facebook, and email.
Bonus: Ask participants to post their takeaways online and tag you—this builds visibility and credibility!