HCPToday

03/17/2025

The landscape of aesthetic dermatology is undergoing a transformative shift as we harness epigenetics to unlock longevity. Recent research highlights the role of epigenetic clocks in personalizing treatments, offering a molecular basis for rejuvenation strategies. By understanding how lifestyle factors and technology can reverse aging at the cellular level, we can innovate our marketing approach and drive patient engagement. Explore the potential of data-driven personalization in your strategies today!

The following is a summary of “Unlocking Longevity in Aesthetic Dermatology: Epigenetics, Aging, and Personalized Care,” published in the March 2025 issue...

03/16/2025

The healthcare landscape is shifting, particularly in primary care, where physician burnout and patient dissatisfaction are rampant. At MaineHealth, we've initiated bold changes, transitioning towards capitated models that prioritize patient relationships over transactional care. The results? Higher team satisfaction and promising patient feedback. To thrive, we must embrace radical change in our reimbursement models and EHR systems. Join the conversation on redefining primary care for a healthier future.

03/16/2025

In today's evolving healthcare landscape, the trade-offs between autonomy and employment are more relevant than ever. Dr. Corinne Rao's recent podcast episode delves deep into this dynamic, highlighting the rising trend of employed physicians and the implications for patient care. With 75-80% of physicians now employed, understanding the long-term costs to our professional integrity is crucial. Let's engage in this vital conversation about defining our roles as healthcare marketers and how we can support physicians navigating these choices.

Internal medicine physician Corinne Rao discusses their article, "The Faustian bargain of modern medicine." In this episode, Corinne explores the modern health care system's trade-offs, comparing the traditional independence of private practice to the constraints of employed settings that offer fina...

03/15/2025

Exciting advancements are emerging in UC treatment via microbiome research. A recent study led by experts from EPFL revealed that Clostridium scindens boosts bile acid levels, promoting gut healing in mice. This suggests a paradigm shift from inflammation suppression to restoration of gut health, potentially revolutionizing patient care. As healthcare marketers, understanding these findings will empower us to communicate innovative solutions effectively.

Study findings indicate therapeutic potential of microbiome-based intervention to restore bile acid balance and promote gut healing in ulcerative colitis.

03/15/2025

The latest research published in Frontiers in Endocrinology reveals how varying patterns of physical activity can impact the atherogenic index of plasma (AIP) – a crucial marker for cardiovascular health. Insights from over 24,000 participants show that regular physical activity significantly enhances AIP outcomes compared to sporadic efforts. As healthcare marketers, leveraging this data can inform strategies targeting behavior change and community engagement around physical wellness. Let's connect and explore the implications of these findings in our campaigns!

The following is a summary of “Can weekend warriors and other leisure-time physical activity patterns reduce the atherogenic index of plasma (AIP)? A...

03/14/2025

Odronextamab (Ordspono) shows promise as a monotherapy for diffuse large B-cell lymphoma (DLBCL) patients who have progressed after CAR T-cell therapy, achieving an overall response rate of 48% and a complete response rate of 32%. The ELM-1 study indicates that treatment is generally manageable, with cytokine release syndrome being the most common adverse event.

Matthew Matasar, MD, discussed what the findings from the ELM-1 trial of odronextamab in diffuse large B-cell lymphoma mean for oncologists.

03/14/2025

The recent guidance by the American Society of Nephrology highlights critical care distinctions between AKI-D and ESKD patients. With a significant proportion of AKI-D patients likely to recover kidney function, tailored outpatient care protocols and effective communication are vital. As healthcare marketers, let’s leverage this guidance to enhance patient outcomes and inform strategic campaigns. Together, we can drive improved standards in kidney care.

The guidance emphasizes important differences between AKI post-discharge and end-stage kidney disease; potential to recover should be assumed.

03/13/2025

The 23rd European Congress of Internal Medicine in Florence is more than just a gathering; it's a crucial intersection of technology and patient-centric care. With over 2100 participants sharing insights, the focus on mental health, AI in medicine, and multidisciplinary collaboration illustrates the evolving landscape of internal medicine. As marketers, we must leverage these discussions to innovate our strategies and foster deeper connections with both healthcare professionals and patients. Let’s embrace these transformative trends!

With more than half of the congress attendees being young doctors, ECIM 2025 highlights the growing role of the next generation in shaping internal medicine.

03/13/2025

Insights from recent research published in the American Journal of Ophthalmology reveal significant connections between visual impairment and cognitive function in older adults. The study by Zheng et al. highlights how social isolation and depression mediate these effects, with differences across age and s*x. For healthcare marketers, these findings underscore the importance of targeted interventions in our strategies. By addressing these intertwined issues, we can improve patient outcomes and ultimately enhance community health.

The following is a summary of “Visual Impairment and Cognitive Function in Aging Adults: S*x and Age Differences in Mediating Effect of Social Isolation and...

03/12/2025

The landscape of radiology practices is undergoing significant transformation, with private equity investments shaping the future. A recent study reveals that over 70% of private equity-employed radiologists work for Radiology Partners. With 151 acquisitions across nearly 3,500 locations from 2013-2023, understanding these trends is vital for marketing strategists in healthcare. Explore the implications for our sector and gain insights into where the industry is headed. Full study here.

03/12/2025

February's job report reveals continued growth in our healthcare workforce, adding 52,000 jobs—maintaining a steady pace. Key insights: Ambulatory services led with 25,600 new roles, predominantly in physician offices, while hospitals and residential care facilities also expanded significantly. As marketers, understanding these trends can refine our strategies to better target and engage prospective healthcare professionals. For detailed insights, delve into the full report.

03/11/2025

Healthcare marketing isn't just about promoting services; it's about understanding the patient journey deeply. William's story highlights the critical role of effective communication and timely diagnosis in healthcare. As marketers, we must ensure that our strategies empower patients and their families to advocate for themselves. By harnessing data insights and engaging narratives, we can build trust and enhance the patient experience. Let's drive change together!

Duchenne muscular dystrophy (DMD) was not something that crossed our minds at first, and it certainly wasn’t something doctors suggested early on.