04/07/2025
Okay Meta Family, you know Monday is R&D Day for me ā which should be a perfect reminder to let you know that growth doesnāt happen by accident.
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Last week, I attended a Fracional COO Roundtable, hosted by Jen Hamilton which allowed me to connect with other Strategists and Advisors in the Operational Management space to share what makes us stand out from our colleagues / competitors, identifying and sharing unique value propositions, small wins and other insightful discussions.
I strongly recommend and encourage others in our niche to connect with Jen to learn more ā¼ļø
Also, this past Wednesday, I didnāt post the R&D recap due to more important developments at Internal Foundations Consulting.
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With that being said, R&D should be paramount for growth in your practice, no matter the industry.
It should be engineered through intentional research, strategic innovation, a commitment to refining what already works and letting go of what doesnāt.
For example, this past week Iāve had to consider refinements to my Personal Brand as an Executive vs being an Advisor / Strategist - deciphering between Growth Content vs Converting Content.
And, as Head of State at IFC, Iāve had to consider trimming the fat around our Low Ticket, Mid-Ticket, and High Ticket Offers to best serve our Team, Client, Vendors, Partners and Community.
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If youāre a founder, executive, or small business owner, here are a few suggestions of key topics you should consider exploring for your R&D efforts:
āØCustomer Behavior Shifts ā What are your customers doing now that they werenāt last year?
āØTech & Automation ā Are there smarter, leaner ways to run your internal systems?
āØMarket Positioning ā Does your current positioning reflect your competitive edge?
āØProduct/Service Expansion ā Is there a gap in the market youāre uniquely positioned to fill?
⨠AI & Data Strategy ā Are you making decisions based on gut or data?
āØFeedback Loops ā Do you have a system for learning from clients and applying insights?
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R&D isnāt just for tech giants ā itās essential for every business serious about staying relevant and building long-term success.
What area are you investing your R&D time into this quarter?