The Marketing Madmen

The Marketing Madmen They say Marketing is a Madmen's Game...

10/07/2025

Ready to shift gears? 🚀 Let's talk brand marketing! What’s your take? 🤔
The Comeback of Direct Mail Marketing | Marketing Madman Ep. 192
Is direct mail marketing outdated? Think again. In this episode of Marketing Madman, Nick Constantino and Brian Jungles reveal why direct mail is making a powerful comeback. Learn how it beats digital in targeting, trust, and ROI—and why it’s time to rethink your marketing mix. Whether you're a seasoned marketer or a business owner, this episode is packed with insights that could transform your strategy.
🔔 Subscribe for more marketing insights
📧 Contact Brian: [email protected]
🌐 Learn more: citypubatl.com
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✅ Key Takeaways:
• Direct mail offers 100% deliverability and high-value targeting using PII and layered data.
• Digital ad fraud is rampant—up to 50% of traffic can be fake or wasted.
• Direct mail impressions are tactile, memorable, and often live in homes for weeks.
• Integrated campaigns (mail + digital + CTV + retargeting) outperform siloed efforts.
• Unique offers and strong creative are essential—don’t reuse billboard/web ads.
• Measurement tools like QR codes, call tracking, and A/B testing are now standard.
• Success requires repetition—one-off mailers don’t work.
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01/23/2025

Trust is earned, not bought 🤝 How do you build trust in your community?
"Immigration Law & Bureaucratic Challenges | Diaz & Gaeta Attorneys | The Marketing Madmen Ep. 172"
Join Trip and Nick in Episode 172 of The Marketing Madmen as they explore the intricacies of immigration law with Giovanni Diaz and Zach Gaeta of Diaz and Gaeta Attorneys at Law. This episode delves into the human stories behind immigration cases, the bureaucratic hurdles within the legal system, and the importance of compassionate legal representation. The discussion also touches on the impact of politics on immigration policy, the role of social media in connecting with clients, and the power of SEO in building a reputable legal practice. Don't miss this engaging conversation on the challenges and opportunities in the immigration landscape.

01/17/2025

Failing is learning! 🌟 Why fear it? Share your thoughts on embracing failure! 🤔 Tune into Xtra 1063 Saturday at 4pm to hear the full epsidoe. "New Year, New You: Wellness and Entrepreneurial Insights with Pause East Cobb - Ep. 171"
In this episode of the Marketing Mad Men, Nick Constantino chats with Evan and Lisa Benson of Pause East Cobb about New Year's resolutions, personal journeys, and starting their first franchise in Georgia. Learn about the benefits of contrast therapy, the role of technology in modern franchises, and the importance of community engagement. Discover practical tips for health optimization and entrepreneurial success.

Key Takeaways:
1. Importance of due diligence in starting a franchise.
2. Benefits of contrast therapy and proactive wellness.
3. Role of community connection in business success.
4. Differentiating professional wellness services from DIY solutions.
5. Practical recommendations for health and mental clarity.
https://www.nick-constantino.com/new-years-resolutions-and-entrepreneurial-journeys/

11/15/2024

Creating dining magic: guest joy + happy staff = unforgettable moments! 🍽️✨ Tune into Episode 166 to celebrate 20 years of TWO Urban Licks! Thanks as always to Caren West PR for setting up our first ever on-location recording!

11/06/2024

ATL's new vibe: futuristic fun! 🎉 Ready to explore the $6B transformation? 🏙️ Tune into Xtra 1063 Saturday at 4pm for the full episode! Join Nick Constantino on Marketing MadMen as he interviews Brian McGowan, President and CEO of Centennial Yards. Discover how this $6 billion, 50-acre mixed-use development will transform downtown Atlanta. Learn about Brian's journey from working with Barack Obama and Arnold Schwarzenegger to leading this monumental project, and explore the impact of Centennial Yards on Atlanta's future.
🔑 Key Takeaways:
• Centennial Yards: A $6 billion, 50-acre mixed-use development
• Connecting downtown Atlanta with new hotels, apartments, office spaces, and streets
• Emphasizing public transit and infrastructure improvements
• Enhancing downtown's appeal for major events like the Super Bowl and World Cup

10/25/2024

🤔 How does bias shape our social media feeds? Let's dive deep!
In episode 163 of Marketing MadMen, Nick Constantino and Trip Jobe speak with Dr. Denish Shah from Georgia State University about the evolution of marketing education. Tune into Xtra 1063 Saturday at 4pm to hear the full episode!

10/18/2024

Live from Lima! Ever tried Chifa? 🤔 Discover the delicious fusion of Peruvian & Chinese flavors! 🍜🇵🇪 Check out A MADMAN’S GUIDE TO LIMA AND THE CUISINE OF PERU live on Xtra 1063 Saturday at 4pm!

09/27/2024

Can you spot a fake brand story? 🧐 Let's talk authenticity vs. fabrication! Join us as we dive into the world of premium ready-to-drink cocktails with James Urycki, the mastermind behind Wolf and Spirit Cocktail Company. Discover how they blend culinary arts and science to create luxurious, shelf-stable cocktails that elevate classic recipes. Learn about their journey, the challenges they face in the competitive market, and their vision for the future.
Wolf and Spirit Cocktail Company, Premium ready-to-drink cocktails, , , Luxury cocktails, Shelf-stable cocktails, Cocktail innovation, Cocktail marketing
Key Takeaways
1. Innovative Approach: Combining culinary arts and science to create unique, high-quality cocktails.
2. Market Strategy: Launching in Atlanta with plans for expansion, focusing on direct consumer engagement.
3. Quality and Detail: Emphasis on using premium ingredients and advanced techniques.
4. Brand Story: Authenticity and resilience inspired by the founders’ experiences during COVID-19.
5. Consumer Experience: Targeting individuals who appreciate high-quality, experiential products.
Crafting Premium Cocktails: The Story of Wolf and Spirit Cocktail Company | Behind the Scenes

09/27/2024

🍌+🍷=🤯! Ever tried a Banana Date Whiskey Sour? 🍹 What’s the wildest cocktail you’ve had? Join us as we dive into the world of premium ready-to-drink cocktails with James Urycki, the mastermind behind Wolf and Spirit Cocktail Company. Discover how they blend culinary arts and science to create luxurious, shelf-stable cocktails that elevate classic recipes. Learn about their journey, the challenges they face in the competitive market, and their vision for the future.
Wolf and Spirit Cocktail Company, Premium ready-to-drink cocktails, , , Luxury cocktails, Shelf-stable cocktails, Cocktail innovation, Cocktail marketing
Key Takeaways
1. Innovative Approach: Combining culinary arts and science to create unique, high-quality cocktails.
2. Market Strategy: Launching in Atlanta with plans for expansion, focusing on direct consumer engagement.
3. Quality and Detail: Emphasis on using premium ingredients and advanced techniques.
4. Brand Story: Authenticity and resilience inspired by the founders’ experiences during COVID-19.
5. Consumer Experience: Targeting individuals who appreciate high-quality, experiential products.
Crafting Premium Cocktails: The Story of Wolf and Spirit Cocktail Company | Behind the Scenes

09/20/2024

Passion vs. Profit: Can you have both? 🤔 Let's talk! 💬 Passion vs. Profit: Can you have both in entrepreneurship? 🤔💼 ✨ Meet Greg Spencer! ✨ Swipe to learn about his journey from home inspections to building Toccoa House Properties. Discover the challenges he faced, his hands-on approach, and his philosophy of patience and passion. 🏞️❤️
From Inspections to Mountain Retreats: Greg Spencer’s Journey with Toccoa House Properties
https://www.nick-constantino.com/158-from-inspections-to-mountain-retreats/

09/20/2024

Pent-up demand post-COVID got the tourism industry going crazy! 🏖️💥
✨ Meet Greg Spencer! ✨ Swipe to learn about his journey from home inspections to building Toccoa House Properties. Discover the challenges he faced, his hands-on approach, and his philosophy of patience and passion. 🏞️❤️
From Inspections to Mountain Retreats: Greg Spencer’s Journey with Toccoa House Properties
https://www.nick-constantino.com/158-from-inspections-to-mountain-retreats/

09/13/2024

Go Dawgs! From small-town charm to a foodie paradise 🍴✨ How has Athens evolved?

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