Mountain View Group

Mountain View Group Culture. Content. Connect. Creative Services, Branding and Media Production

Award winning creative services & global media production agency specializing in strategic communications, video production, design & digital marketing.

Leaders, you don’t get to decide your company’s culture — but you do get to foster it.Culture narratives are rooted in e...
12/09/2025

Leaders, you don’t get to decide your company’s culture — but you do get to foster it.

Culture narratives are rooted in employees’ reasons for showing up. Get to know what makes your people motivated, and find language that supports their purpose.

Then, it’s up to you to communicate that culture by encouraging the values, connecting your people, and centralizing their directions.

Because when you lead your team towards a path they believe in, the result is a stronger organization that’s equipped to act on strategy and achieve its goals.

Interns these days!
12/05/2025

Interns these days!

Want more effective employee engagement campaigns? Stop prescribing, start partnering.Too often, campaigns meant to unif...
12/04/2025

Want more effective employee engagement campaigns? Stop prescribing, start partnering.

Too often, campaigns meant to unify and centralize employees don’t succeed because they fail to understand their audience.

A list of company values and initiatives might be exciting to leadership, but they might not resonate with the day-to-day experience of employees.

Listening, reflecting, and partnering with teams to learn what their work means to them establishes the heart of an employee engagement campaign — one that goes far beyond a “we are” statement.

One of the most exciting times for a marketer is the launch of a new product. Who doesn't want to bring innovative solut...
12/01/2025

One of the most exciting times for a marketer is the launch of a new product. Who doesn't want to bring innovative solutions to the market?!"

Today’s Team Takeover spotlight features Thom Gonyeau, our very own agency owner! He’s sharing some insider knowledge about what makes a memorable and effective product launch — one that goes beyond simple marketing initiatives.

“New Product Introductions (NPIs) are an exciting time for marketers as they bring innovative solutions to the market. This effort brings together all facets of market research, customer needs, strategy, and product development to really answer the question: What problem are we trying to solve? How can we create impact?

From a creative and marketing communications perspective, this provides the ‘blue sky thinking’ opportunities to not only make a splash that draws attention to your NPI but clearly articulates the vision and differentiation that this new solution brings to target customers. These efforts are holistic and coordinated across genres and media including traditional collateral, video, social, event management, digital communications, customer presentations, and sales enablement tools.”

Today we give thanks for the things that truly matter: our amazing team members, our fantastic clients, coffee that neve...
11/26/2025

Today we give thanks for the things that truly matter: our amazing team members, our fantastic clients, coffee that never runs out, and conference calls that actually end on time.

May your turkey be juicy, your Wi-Fi strong, and your relatives mercifully chill this year.

We’re grateful for all of you — thanks for helping us do what we do (and for pretending to laugh at our jokes).

Wishing you a happy and peaceful Thanksgiving! 🍁😄

Are you actually listening to your employees?The strongest brands don’t only focus on marketing – they are grounded in t...
11/20/2025

Are you actually listening to your employees?

The strongest brands don’t only focus on marketing – they are grounded in the culture of their organization. Here are five simple steps to start a brand-shaping culture campaign:

- Listen: Ask employees how they describe the company in their own words.

- Reflect and synthesize: Look for the positive consistencies in those narratives and elevate them as ‘what we look like at our best.’ Then, find ways to address the gaps or negatives so they don’t undercut the culture story.

- Spotlight: Recognize someone living the culture in a way that reflects the brand.

- Create a playbook: Give people leaders shared language and behaviors to model.

- Enable peer-to-peer storytelling: Build a platform for employees to share their own stories of living the culture.

~Stephen Pruitt

The strongest part of a product launch isn’t the product — it’s the face in front of it.To develop unique content in ove...
11/18/2025

The strongest part of a product launch isn’t the product — it’s the face in front of it.

To develop unique content in overcrowded marketing spaces, it’s important to take consumers on a journey that goes beyond advertising.

Audiences gravitate towards humanity, and fostering thought leadership is a perfect opportunity to establish it.

Do you want to revolutionize your brand, propel your launches, and innovate market growth? Start leading with your people.

A successful corporate merger or acquisition is like building one structure from two LEGO sets.Before any bricks are com...
11/13/2025

A successful corporate merger or acquisition is like building one structure from two LEGO sets.

Before any bricks are combined, it’s important to have a solid strategy that includes a deep understanding of each company's values, purposes, goals, and cultures.

Once the plan is in place, it’s time to start building:
🧩 Use structural pieces of industry knowledge and expertise to set a foundation.
🧩 Find the blocks where culture overlaps and scale with them.
🧩 Decorate with unique pieces of employee personality to let each person shine.
🧩 Most importantly, communicate with every builder (leadership, comms teams, employees) throughout the whole process to stay on the right path.

Follow these steps, and you’ll create a company structure that is strong, intricate, and long-lasting. Happy building!

Today’s 's Team Takeover spotlight features Vern Oakley, the founder/CEO of Tribe PicturesTribe and a member of Mountai...
11/11/2025

Today’s 's Team Takeover spotlight features Vern Oakley, the founder/CEO of Tribe PicturesTribe and a member of Mountain View Group’s Board of Advisors!

He’s sharing some words of wisdom about how executive thought leadership impacts corporate reputation (and trust us, he knows his stuff. See his book for more proof).

“In my 40+ years working with CEOs, I’ve seen time and again that the tone is set at the top. People want to work for leaders they respect — and ideally admire. Trust is the foundation of all communication. In my best-selling book Leadership in Focus, I show how leaders can connect in meaningful ways with all stakeholders — because when executives share authentically, it builds credibility and strengthens a company’s reputation from the inside out.”

We agree with him — trust is key!

In an age of digital recruitment marketing, brand stories are the new job postings.New employees look past job requireme...
11/06/2025

In an age of digital recruitment marketing, brand stories are the new job postings.

New employees look past job requirements to find the culture and the “feel” of the organization, and that culture lies in company media assets and narratives.

How are you using storytelling to attract talent?

Several of us at Mountain View Group work remotely, and our team works with creatives across cities, states, and countri...
11/04/2025

Several of us at Mountain View Group work remotely, and our team works with creatives across cities, states, and countries.

Problem? Nope.

Why?

At MVG, we understand that a good culture transcends needing to be in the room. We seek out expert storytellers with the right fit of skills, experiences, and values. This centralizes our culture and keeps us all on the same page, even across different time zones and languages.

in the Wild! The Atlanta office had a spooky adventure in the Atlanta Botanical Garden for and made it out alive! 👻🎃...
10/31/2025

in the Wild! The Atlanta office had a spooky adventure in the Atlanta Botanical Garden for and made it out alive! 👻🎃

Address

834 Inman Village Pkwy NE Ste 100
Atlanta, GA
30307

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+14046333366

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