Positive Equation

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Atlanta, GA
Positive Equation

Digital marketing coach providing nonprofit professionals with the tools and resources to create impactful digital strategies.

Workshops, online trainings, and resources for nonprofit marketers.

09/12/2025

Choose light - even in the greatest darkness.

09/10/2025

Why do people choose to give monthly?

I give monthly to 5 organizations, and when I look back, the reasons are clear:

1️⃣ They were top of mind (through cultural moments, bold content)

2️⃣ I had shared values (believe in the founder, or shared experiences)

3️⃣ They showed me how they were solving a problem (tied to a season, event, or milestone in my life)

💡Here’s the key: when I was interested in giving…they presented monthly giving as **the way** to align with my beliefs, make consistent progress, and do it in a reasonable financial way.

We’re not always going to know the magic moment of when to make the ask…although AI is getting pretty good at predictions!

✨ This giving season, asks don’t have to be monthly OR one-time. Give supporters both options and show the difference.

——

One of my favorite examples is from The Innocence Project:

➡️ One-time giving language:
“Donate to help free the innocent. Be a part of the Innocence Project’s groundbreaking work to free innocent people and transform the legal system. With your support, we can do even more — donate today.”

➡️ Monthly giving language:
“Help free the innocent every month. Monthly donors strengthen our work by ensuring we can plan in advance, continue without pause, and take powerful steps toward pushing the innocence movement forward.

Our clients’ cases take an average of 7 years before they’re freed. Monthly support allows us to keep fighting, no matter how long it takes.”

See the difference?

One-time meets immediate needs.
Monthly sustains long-term change.

Are you setting your donors up to choose recurring-first?

09/06/2025

🎯 We got hyper specific on next steps together to reach our desired goals.

🍾 We celebrated.

☁️ We dreamed big.

But my favorite part of the Monthly Giving Retreat?

📩 Watching the post-event email thread light up with this group still supporting each other, weeks later!!

That’s the kind of fuel we all need heading into giving season.

So here’s your reminder: tag your crew!

👉 Who’s your go-to person (or team) for ideas, venting, and cheering you on?

Because your work is too important to do alone. 🤗

08/29/2025

Your nonprofit deserves a monthly giving program that’s unforgettable, unstoppable, and wildly effective. 🌟

Let’s make it happen, together!

1️⃣ VIP Intensives – Only 3 spots left this year! 1.5 days, is YOUR TIME. I can help you create a donor program strategy that converts, brainstorm compelling program names, impact-driven donation levels, landing pages, acquisition and retention plans, and more.

2️⃣ Monthly Giving Mastermind 2026 – The only mastermind designed to help nonprofits launch and scale recurring giving programs in just 3 months.

You’ll get access to experts in copywriting, design, and fundraising strategy - plus hands-on support to build your program from the ground up.

3️⃣ The Sustainers Slack Group – Join a community of nonprofit professionals who are all focused on growing their recurring giving programs. For only $9.99/month, you’ll get peer support, expert Q&As, working huddles, and direct access to me.

If your nonprofit is ready to grow recurring revenue, deepen donor relationships, and build a sustainable future, let’s work together!

👉 DM me or click the link in bio to explore VIP Intensives, the Monthly Giving Mastermind, or The Sustainers Slack community.

08/27/2025

✨ Every movement starts with Believers.

A few voices who dared to say:
“A better world is possible.”

They believed women’s voices belonged in democracy → the suffrage movement was born.

They believed equality was worth fighting for → civil rights reshaped our world.

They believed in access to clean water, education, and dignity → and global movements rose up.

Movements don’t begin with millions.
They begin with a small group of Believers—neighbors, teachers, workers, parents, dreamers—who refuse to let go of a vision.

⚡️ And that’s what the 2026 Monthly Giving Summit is all about!!

The Believer Blueprint
SAVE THE DATE: February 25–26, 2026

This global nonprofit summit will answer one big question:

How do you attract Believers who fuel your mission month after month?

Because when Believers show up…
💥 Movements grow.
🏡 Communities change.
💸 The future gets funded.

♻️ Share this with your team.
✅ Join the waitlist today: [link in bio]

Big thanks to our partners:
✨ Brand Partner – .creative
📱 Texting Partner –

p.s. Drop BELIEVER in the comments + we’ll add your name for a special event experience. ⚡️🤗

08/19/2025

My book, The Monthly Giving Mastermind is NOW on !!

Want me talking in your ear for 5+ hrs? 😆

Let the listening begin!!

08/17/2025

Nonprofits have shaped every chapter of my life.

✈️ Packing a suitcase for a church mission trip
💃 Dancing for hours at .knights to raise money for kids
📚 Teaching during Spring Break
🎓 Landing my first job at
💔 Reading the story of the Where Angels Play Foundation—a moment that made me quit corporate and dedicate my career to this work

Nonprofits aren’t just part of my story. They’ve made me who I am.

And I know they’ve shaped yours too:
🎭 Theatres that spark joy
🥫 Food banks feeding neighbors
⚽ Youth programs lifting the next generation
🌳 Conservation groups protecting what we love

Today on —I’m celebrating YOU.
Every nonprofit professional who shows up, gives, and changes lives.

Thank you for the impact you’ve had on mine.
Thank you for the impact you have on all of ours.

♻️ Share this and tell me—what nonprofit has shaped YOUR story?

08/15/2025

Rooted in purpose,
we rise in unison—
the hum of hope filling the air,
laughter weaving between
the dreamers and doers,
each connection a seed
ready to bloom
into a world reimagined.

Next Gen ‘25

Shoutout to for the custom swag ✨

08/06/2025

🎯 6 Ways to Scale Your Monthly Giving Program This Giving Season

Planning for year-end fundraising?
Got events, major donors, and a board to impress?

Here’s the good news: your monthly giving program doesn’t need to compete with those priorities - it can amplify them. 🙌

Monthly giving is the sustainable fundraising strategy your nonprofit needs.

Here’s how to grow it while aligning with everything else you’re already doing 👇

1️⃣ Monthly giving = sustainability.
Your board wants long-term results? Show them this isn’t a “nice-to-have” -
it’s essential.

2️⃣ Use events as launchpads.
Don’t treat events as one-time wins. Use them to inspire recurring support.

3️⃣ EOY is key.
With a few messaging tweaks, year-end donors can become loyal sustainers.

4️⃣ Major donors fund visions.
Tie their big gifts to long-term impact. Monthly giving helps get you there.

5️⃣ Corporate sponsors want connection.
Monthly giving offers shared storytelling + deeper alignment. Invite them in.

6️⃣ Your team is ready.
Make monthly giving everyone’s mission - not just development’s job.

✨ Monthly giving isn’t extra - it’s the heartbeat of your fundraising strategy.

Want to see how it all works together?

Join me + for a FREE nonprofit webinar:

“You CAN Sit With Us: How to Align Major Donors, Events, EOY & Monthly Giving”

📅 Monday, Aug 19 @ 2pm ET | 11am PT
🎁 Recording + fun giveaways included
👉 Save your seat with link in bio

08/02/2025

📣 Know a powerful Black-led nonprofit?
Tag them. Celebrate them.

Let’s lift their voices and amplify their work!!!

This August, I’m proud to partner with in support of - a global campaign dedicated to advancing funding equity for Black-led nonprofits and the Black communities they serve. 🖤

Black-led organizations are at the heart of transformative work - leading movements, supporting families, building futures.

Yet, they’re often underfunded and overlooked.

That’s why this campaign matters.

Throughout August, over $50,000 in grants and nonprofit resources are available to help close the gap and fuel their impact. 💰 ✨

I’m so inspired by you, THANK YOU for all you do.

07/09/2025

🚨 BIG Instagram Update = BIG Opportunity for Nonprofits 🚨

Starting July 10, your public Instagram content can start showing up on Google Search. That means your mission, your monthly giving program, your impact stories - all of it could become discoverable outside the app. 👀

💡 Imagine someone searching:

“Best monthly donation programs for education”
“How to support climate justice monthly”
“Recurring donation ideas for nonprofits”
…and landing on your post.

I help nonprofits grow their monthly giving programs and increase their digital visibility — and this update is a game-changer.

✅ Have a Business or Creator account?
✅ Are you over 18?
✅ Is your profile set to Public?

Then you’re good to go.

Here’s how to prep your content for search:

🔑 Use keywords in your captions
📸 Add alt text to describe your image
🏷️ Use relevant hashtags people are actually searching
📣 Talk about your monthly giving program in plain language (not just “Join us” — say what it funds!)

✨ This is your chance to reach new audiences and future monthly donors — without spending a dime on ads.

Let’s start building visibility that works 24/7.

📣 Ready to grow your recurring giving with smart visibility strategies? DM me or drop a 💬 below.

07/08/2025

Rest is good for the soul. Being around people that uplift and make you belly laugh is essential.

Just back from an unforgettable trip to in Puerto Vallarta, the city where my husband and I were supposed to get married, then COVID happened 2 weeks before our wedding.

Now 5 years later, we went and had the best time with our friends celebrating so much love and life since then. ❤️

Make the time for the trip. For the moments. For the memories.

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Atlanta, GA

Website

http://www.positiveequation.com/

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