09/17/2026
Too many entrepreneurs start by asking, “What business should I start?”
Jay Sapovits suggests starting somewhere else: What problem can I solve?
🔹 Do other people have the same problem?
🔹 Are there enough of them?
🔹 Can you create a solution?
🔹 And most importantly, will a stranger actually pay for it?
Because a problem without a market isn't a business. And a solution nobody will pay for isn't a business either.
The real opportunity is finding a problem that matters, building a solution, and proving there's a market for it.
🎙 Full episode: https://zurl.co/VAS8b