MBI is an award-winning, national leader in media research, planning and buying with over 30 years of experience. In 1991, MBl began assisting advertisers and advertising agencies in negotiating exceptional values in the nation’s top magazines and newspapers.
We have now grown to become the premier provider of discount print, television, digital, radio, out-of-home and sponsorship marketing in the United States. Whether you are activating a complete media plan or simply making an opportunity media buy, we are committed to obtaining the best possible rates while providing the highest level of service. We charge NO fees, require NO long-term contracts, n
We have now grown to become the premier provider of discount print, television, digital, radio, out-of-home and sponsorship marketing in the United States. Whether you are activating a complete media plan or simply making an opportunity media buy, we are committed to obtaining the best possible rates while providing the highest level of service. We charge NO fees, require NO long-term contracts, n
Addressability is all about showing different digital ads or media to different consumers—to “deliver specific product or service messages to specific cohorts.” It can be used to improve ad performance, not just for boosting sales or signups, but to improve consideration, intent, and sales key performance indicators (KPIs) with a more targeted approach. But in our changing media landscape, what is the best platform for addressability? Here’s what you need to know about addressability, and how to choose the right medium. https://blog.media-brokers.com/addressability-and-choosing-the-right-medium
Addressability is all about showing different digital ads or media to different consumers—to “deliver specific product or service messages to specific cohorts.”
Asking yourself what you do differently and better than your competitors can shine a light on the path you're already heading down and illuminate where your organization fits in the hyper-competitive landscape of the modern business world. https://www.newsweek.com/what-branding-1675945
Hyperlocal advertising can have a big impact on your brand and your sales—provided you understand the ins and outs of this marketing strategy. This article will take a look at what hyperlocal advertising is, how it can benefit your business, and what it can mean for your brand. https://blog.media-brokers.com/how-hyperlocal-advertising-impacts-your-brand
Hyperlocal advertising can have a big impact on your brand and your sales—provided you understand the ins and outs of this marketing strategy.
Americans are ready to head back out into public. With this renewed interest in traditional leisure experiences like sporting and music events, consumers are poised to spend a good portion of their paycheck on entertainment. What does this mean for businesses and their marketing plans? Read on to learn more about the difference between sponsorship and advertising and how companies can capitalize on the $2.5 trillion American consumers now have at their disposal. https://blog.media-brokers.com/sponsorship-vs.-advertising
Frequently, the terms ‘sponsorship’ and ‘advertising’ are used interchangeably. However, there is a notable difference between the two. An advertisement, usually one execution within a pool of campaign ads, communicates a single-minded message with a specific objective in mind.
Despite the pandemic, the number of people listening to the radio increased in the spring of 2021 compared to the previous year and has ever since. This article will investigate the benefits of both radio and digital advertising, and demonstrate the potential in combining the two media for maximum effectiveness. https://blog.media-brokers.com/radio-and-digital-advertising-is-it-the-perfect-duo
Considering the benefits of both radio advertising and digital advertising, it is no wonder that a new digital-radio advertising trend has surfaced, which accounted for $1.32 billion in local digital-radio advertising revenue in 2021.
The year 2021 was a remarkable year for business. Brands saw massive growth and it’s all thanks to the key marketing strategies they have employed in the ever-growing digital world. A Branding Expert Offers Five Major Marketing Tips for 2022: https://www.entrepreneur.com/article/414357
Entrepreneur Dillon Kivo shares top five marketing strategies to ace the the realm of digital marketing
The Super Bowl is a high-stakes event for advertisers. With millions of viewers tuning in, it's a great opportunity to reach a large audience. However, creating an effective ad can be challenging. The pressure is on to create something that is both engaging and memorable. Each year, brands spend more and more money ($6.5 million for a mere 30 seconds of air time) in hopes of making a splash that day. https://www.morningbrew.com/marketing/stories/2022/01/07/what-s-it-like-creating-a-super-bowl-ad
“The expectations are just very different. Everything is turned up to 11 every step of the way,” an agency creative director told us.
As of April 2021, there are approximately 7.8 million public transportation commuters throughout the United States. New small business owners have a valuable opportunity to reach this large number of consumers, who take the same route daily via a transit advertising campaign. Read on to learn more about transit advertising and why it should be considered a part of a business's media plan, particularly one new to marketing. https://blog.media-brokers.com/what-is-transit-advertising
When you see an advertisement in a public transit area, like on the walls of a subway station, or in a public transportation medium, like on the inside of a bus, then you have just witnessed transit advertising.
A few years ago, it seemed like brands were all in competition to outdo one another. Everyone wanted their own color palette, logo, and slogan. But now? Brands are looking for ways to collaborate with other brands--to get more creative ideas and stay on the cutting edge of pop culture. Virality is the north star for brands and that’s leading them to seek out subcultures and brands that have traction to achieve the multiplier effect. https://www.bloomberg.com/opinion/articles/2022-01-23/from-target-to-supreme-branding-s-latest-obsession-is-collaborations
Brand partnerships used to be sparing, targeted — special, even. But as subcultures flourish, no new collaboration is too zany.
Print media as an advertising outlet can be a valuable asset to a business's overall marketing strategy, especially when paired with digital media. Read on to learn more about how powerful print advertising can be in today's digital marketing landscape. https://blog.media-brokers.com/the-future-of-print-advertising
In today’s business climate, the question “Is print advertising dead?” is at the top of the list when considering what media is the best media for your campaign investments.
Too often regarded as buzzword rather than bedrock, savvy and intentional branding is foundational to effective goal and market setting, PR efforts and ongoing success.
02/01/2022
From the MBI family, we wish to extend our warmest greetings and prosperity to you and your family for the Lunar Year of 2022. Thank you for your continued support of our company. We look forward to working with you in the years to come.
The digital world is constantly changing and so are the attitudes and preferences of your business's target audience. This means that a significant part of any successful digital marketing strategy is staying on top of the latest trends. Learn about two trending marketing trends as you plan your digital marketing strategy for the new year here: https://www.inc.com/peter-roesler/2-digital-marketing-trends-to-consider-for-2022.html
Learn about these two trending marketing approaches as you plan your digital marketing strategy for the new year.
01/25/2022
Our media strategists combined terrestrial radio and OOH to deliver RaceTrac's message to drivers. The auditory call to action through radio during "drive time," combined with the visual association in billboard media, was designed to strengthen the response rate to in-store promotions. Here are the results. Dive deeper into this case study here: https://www.media-brokers.com/racetrac-case-study
Learn from the experts what roles such as email, loyalty programs, foresight, discounts and more will play in the coming year.
01/17/2022
Happy Martin Luther King Jr. Day! Today we honor a great leader who continues to inspire generations.
01/12/2022
Consumers have abandoned the CRT televisions of the past and have embraced media streaming devices or smart televisions to meet their entertainment needs. Read our latest blog to learn more about what OTT and smart TV advertising are, how and when they work, and what the future holds for these fast-growing digital advertising media. https://blog.media-brokers.com/ott-and-smart-tv-advertising
01/10/2022
If you want your advertising to stand out, you have to be willing to go somewhere different. Many companies did just that in 2021, jumping on trends like the metaverse and NFTs to promote their products. Some ventured into unconventional PSAs, or co-opted imagery from hit TV shows for door-to-door guerilla marketing. Learn more about six of the oddest ad campaigns and public relations stunts from last year. https://www.inc.com/zack-miller/weirdest-advertising-stunts-2021.html
From CTV to Programmatic Product Placements: Marketing Trends to Embrace in 2022
Covid-19 restrictions and new privacy regulations made brands and advertisers reevaluate traditional strategies and channels for ad placements, but in the face of so much turbulence, what is there to look forward to in 2022?
12/22/2021
We are a full-service media agency who works in partnership with clients and their partners to ensure every strategy has been thoughtfully designed, on target, and smart. Chat with one of our media specialists today and see how we can help you get the most out of your marketing investments.
09/29/2021
A recent Nielsen study shows that streaming services once again dominate other platforms in the U.S. Not only are streaming impressions effective in adding net reach to linear TV, brand awareness and purchase intent increase as well. 📈🏆
Adding OTT/CTV services to your media plan is a no-brainer. 🧠💁 MBI has been incorporating OTT strategies into our clients' buys for years. Let us help you start the process today!
We've got a new blog to share– read all about the effectiveness of print media paired with its digital extensions here: https://hubs.li/H0Y4YDw0 📰🌐
Print, Digital News Media Almost 10x More Effective Than Social Media, Programmatic.
09/24/2021
We've welcomed a new smiling face to the MBI team this week! 🤗
Meet Jennifer Fine, who has joined our Resource Department as a Media Buyer. Her background includes local media buying experience at GroupM, Carat USA and 360i.
We're thrilled to have you, Jennifer! 🎉
09/23/2021
The OOH ad industry is continuing to rebound this year—slide through the key takeaways from eMarketer's report below👇
Want to learn more about the different out-of-home ad formats and how to integrate them into your media plans? Contact an experienced MBI Team member today! 📞💡
The power of a personalized experience makes all the difference to consumers—but, while continued advancing technology has its benefits, it can also be hard for marketers to keep up.🖥️😰
Learn what marketing professionals say are the top 3 challenges when improving personalized experiences and engagement in Adweek's article here: https://hubs.li/H0Xh5sm0
Let us help you keep up with the ever-evolving personalized landscape. Contact us today! ☎️
The rapid acceleration of digitalization has increased both consumer demand for personalization and the complexities of achieving it.
09/11/2021
It has been 2 decades since our nation was attacked—but the tragic events from September 11, 2001 are far from forgotten.
Today, MBI remembers those who lost their loved ones and who lost their lives on that tragic day. We salute the first responders who served that day and continue to serve and protect our country.🙏🇺🇸
#NeverForget #PatriotDay
09/10/2021
Have you been daydreaming of your perfect outdoor living space? 💭🏡 Get project ideas & expert advice at the Fall Atlanta Home Show at Cobb Galleria Centre today through Sunday!
Hosted by our client Marketplace Events, you'll find everything you need to upgrade your space and make your dreams a reality. Special guest, Clint Harp from HGTV's Fixer Upper will be there Saturday morning to share his life experiences in home renovation.
Research and Development, Media Planning, Media Buying, Analytics and Optimization, Reporting and Verification, Discount Advertising
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After 29+ years of calling Alpharetta our home, MBI has moved down the freeway into our new Atlanta headquarters! 🏢 Visit https://media-brokers.com/contact-us for location details.
When we aren't rooting for the Atlanta Braves, we are dedicated to watching the Yankees. ⚾ Did you spot Outdoor Living by Belgard in their recent games? We're proud to see our client's signage this MLB season! #featured
Today and every day, we honor the men and women who have heroically served our country. 🇺🇸 #VeteransDay
Today and every day, we honor the men and women who have heroically served our country. 🇺🇸 #VeteransDay
MBI is an award-winning, national leader in media research, planning and buying with over 29 years of experience.
In 1991, MBI began assisting advertisers and advertising agencies in negotiating exceptional values in the nation’s top magazines and newspapers. We have now grown to become the premier provider of discount print, television, digital, radio, out-of-home and sponsorship marketing in the United States.
Whether you are activating a complete media plan or simply making an opportunity media buy, we are committed to obtaining the best possible rates while providing the highest level of service. We charge NO fees, require NO long-term contracts, nor are there any hidden costs.
Headquartered in Atlanta, Georgia, our full-time staff of over 50 media planning experts has worked with over 500 clients. Their background knowledge is based on experience from major advertising agencies, corporate and brand marketing, advertising sales, and publishing. We maintain significant negotiating leverage due to our volume buying and impeccable reputation with media resources and clients.
MBI consistently provides the most value for every advertising dollar, using a disciplined and professional approach. Over the years, we have saved hundreds of clients millions of dollars.
Our client list includes major advertisers in consumer packaged goods, health and fitness products, renovation and home products, professional and financial services, fine jewelry, fashion apparel, technology, and telecommunications products and services. We look forward to the opportunity to put our resources to work for you.
Americans are ready to head back out into public. With this renewed interest in traditional leisure experiences like sporting and music events, consumers are poised to spend a good portion of their paycheck on entertainment. What does this mean for businesses and their marketing plans? Read on to learn more about the difference between sponsorship and advertising and how companies can capitalize on the $2.5 trillion American consumers now have at their disposal. https://blog.media-brokers.com/sponsorship-vs.-advertising
Honoring the legacy of President Washington and all our nation's leaders. Happy #PresidentsDay!
Despite the pandemic, the number of people listening to the radio increased in the spring of 2021 compared to the previous year and has ever since. This article will investigate the benefits of both radio and digital advertising, and demonstrate the potential in combining the two media for maximum effectiveness. https://blog.media-brokers.com/radio-and-digital-advertising-is-it-the-perfect-duo
The year 2021 was a remarkable year for business. Brands saw massive growth and it’s all thanks to the key marketing strategies they have employed in the ever-growing digital world. A Branding Expert Offers Five Major Marketing Tips for 2022: https://www.entrepreneur.com/article/414357
The Super Bowl is a high-stakes event for advertisers. With millions of viewers tuning in, it's a great opportunity to reach a large audience. However, creating an effective ad can be challenging. The pressure is on to create something that is both engaging and memorable. Each year, brands spend more and more money ($6.5 million for a mere 30 seconds of air time) in hopes of making a splash that day. https://www.morningbrew.com/marketing/stories/2022/01/07/what-s-it-like-creating-a-super-bowl-ad
As of April 2021, there are approximately 7.8 million public transportation commuters throughout the United States. New small business owners have a valuable opportunity to reach this large number of consumers, who take the same route daily via a transit advertising campaign. Read on to learn more about transit advertising and why it should be considered a part of a business's media plan, particularly one new to marketing. https://blog.media-brokers.com/what-is-transit-advertising
A few years ago, it seemed like brands were all in competition to outdo one another. Everyone wanted their own color palette, logo, and slogan. But now? Brands are looking for ways to collaborate with other brands--to get more creative ideas and stay on the cutting edge of pop culture. Virality is the north star for brands and that’s leading them to seek out subcultures and brands that have traction to achieve the multiplier effect. https://www.bloomberg.com/opinion/articles/2022-01-23/from-target-to-supreme-branding-s-latest-obsession-is-collaborations
Print media as an advertising outlet can be a valuable asset to a business's overall marketing strategy, especially when paired with digital media. Read on to learn more about how powerful print advertising can be in today's digital marketing landscape. https://blog.media-brokers.com/the-future-of-print-advertising
From the MBI family, we wish to extend our warmest greetings and prosperity to you and your family for the Lunar Year of 2022. Thank you for your continued support of our company. We look forward to working with you in the years to come.
The digital world is constantly changing and so are the attitudes and preferences of your business's target audience. This means that a significant part of any successful digital marketing strategy is staying on top of the latest trends. Learn about two trending marketing trends as you plan your digital marketing strategy for the new year here: https://www.inc.com/peter-roesler/2-digital-marketing-trends-to-consider-for-2022.html
