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MBI MBI is an award-winning, national leader in media research, planning and buying with over 30 years o

In 1991, MBl began assisting advertisers and advertising agencies in negotiating exceptional values in the nation’s top magazines and newspapers. We have now grown to become the premier provider of discount print, television, digital, radio, out-of-home and sponsorship marketing in the United States. Whether you are activating a complete media plan or simply making an opportunity media buy, we are

In 1991, MBl began assisting advertisers and advertising agencies in negotiating exceptional values in the nation’s top magazines and newspapers. We have now grown to become the premier provider of discount print, television, digital, radio, out-of-home and sponsorship marketing in the United States. Whether you are activating a complete media plan or simply making an opportunity media buy, we are

Operating as usual

Over the past few years, Google searches for terms like “Where to buy” and “near me” have increased by more than 200 per...
09/30/2022
How Hyperlocal Advertising Impacts Your Brand

Over the past few years, Google searches for terms like “Where to buy” and “near me” have increased by more than 200 percent. This article will take a look at what hyperlocal advertising is, how it can benefit your business, and what it can mean for your brand.

Hyperlocal advertising can have a big impact on your brand and your sales—provided you understand the ins and outs of this marketing strategy.

In the metaverse, features and functionalities we’ve become accustomed to – "liking," "sharing," and the “for you” page ...
09/28/2022
The Future Of Social Media In The Metaverse

In the metaverse, features and functionalities we’ve become accustomed to – "liking," "sharing," and the “for you” page – are no longer confined to social applications. And just as social media is one of the foundations the metaverse will be built on, the metaverse, in return, will impact the way we think about and use social media.

The metaverse is here – and social media will never be the same again! Let’s look at some of the ways that immersive, persistent digital worlds will impact the way we connect, like, and share.

Read on to learn more about what OTT and smart TV advertising are, how and when they work, and what the future holds for...
09/27/2022
OTT and Smart TV Advertising

Read on to learn more about what OTT and smart TV advertising are, how and when they work, and what the future holds for these fast-growing3 digital advertising media.

And so we enter the world of OTT and smart TV advertising. Read on to learn more about what smart TV advertising is, how and when it works, and what the future holds for this fast-growing digital advertising medium.

Large Ad Agency Networks Have Resisted the Economic Downturn—So Far. Companies like WPP and Publicis look to retain mark...
09/26/2022
Large Ad Agency Networks Have Resisted the Economic Downturn—So Far

Large Ad Agency Networks Have Resisted the Economic Downturn—So Far. Companies like WPP and Publicis look to retain market share, but their growth streaks might not last:

Top global advertising agency networks have so far defied widespread declines in ad spending that have hurt digital platforms, publishers and broadcasters, but their outlooks for the years to come remain uncertain.

One of the hardest things to do no matter where you are in your business plan is to get the attention you deserve. Your ...
09/23/2022
Everything You Need to Know About Modern Media Planning

One of the hardest things to do no matter where you are in your business plan is to get the attention you deserve. Your media plan is going to be the backbone of your campaign that gets your brand in front of the ideal audience and turns that audience into customers. This article covers everything you need to know about modern media planning.

Media planning is, by definition, the process of strategizing and purchasing media ad placements and deciding what the best combination of media is that will help you achieve your marketing goals.

This article will investigate the benefits of both radio and digital advertising, and demonstrate the potential of combi...
09/19/2022
Radio and Digital Advertising: Is it the Perfect Duo?

This article will investigate the benefits of both radio and digital advertising, and demonstrate the potential of combining the two media for maximum effectiveness.

Considering the benefits of both radio advertising and digital advertising, it is no wonder that a new digital-radio advertising trend has surfaced, which accounted for $1.32 billion in local digital-radio advertising revenue in 2021.

TikTok announced that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to adver...
09/16/2022
TikTok launches new ad solutions with smarter targeting and amplified product discovery – TechCrunch

TikTok announced that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. Read more about TikTok's new ad solutions with smarter targeting and amplified product discovery here:

TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. The company is currently testing three formats of Shopping Ads, including Video Shopping Ads, Catalog Listing Ads and LIVE Shopping A…

Planning OOH Campaigns for Food and Beverage Brands - Read on to learn more about the benefits of OOH advertising and ho...
09/14/2022
Planning OOH Campaigns for Food and Beverage Brands

Planning OOH Campaigns for Food and Beverage Brands - Read on to learn more about the benefits of OOH advertising and how to best plan a food brand campaign that embraces current industry trends.

As it is with any marketing strategy, including OOH, businesses should first seek to understand the current trends in their specific industry.

Apple is planning to expand its advertising business significantly by placing more ads directly on users' devices. Learn...
09/12/2022
How Apple pushed its ad-vantage

Apple is planning to expand its advertising business significantly by placing more ads directly on users' devices. Learn more about how Apple pushed its ad-vantage here:

The tech giant is ramping up an ad business just as its iPhone privacy policy is limiting rivals.

It’s no secret that the world of finance is becoming increasingly digitized.  In order to keep up with this rapid evolut...
09/08/2022
A Guide to Media Planning Strategies in Banking and Financial Services

It’s no secret that the world of finance is becoming increasingly digitized. In order to keep up with this rapid evolution in technology or customer demands it now takes more than just an online banking tool; you need media strategy too! This article covers media planning strategies you need to know. https://blog.media-brokers.com/a-guide-to-media-planning-strategies-in-banking-and-financial-services

Finance is a dynamic industry, and the way that banks approach marketing their services has changed dramatically over recent years. In order to keep up with this rapid evolution in technology or customer demands it now takes more than just an online banking tool; you need media strategy too!

The New Magic Word for Branding Is Collaborations. Watch this video where Bloomberg Opinion's Ben Schott covers why they...
09/07/2022
The New Magic Word for Branding Is Collaborations

The New Magic Word for Branding Is Collaborations. Watch this video where Bloomberg Opinion's Ben Schott covers why they don't just add to consumer choice and the bottom line but are also fun! https://www.bloomberg.com/news/videos/2022-08-03/the-new-magic-word-for-branding-is-collaborations

Brand collabs are not going anywhere. Bloomberg Opinion's Ben Schott says they don't just add to consumer choice and the bottom line — they're also fun (Source: Bloomberg)

It's the day to celebrate your hard work! Wishing you and yours a Happy Labor Day!
09/05/2022

It's the day to celebrate your hard work! Wishing you and yours a Happy Labor Day!

For media buyers, the ever-evolving digital world adds extra pressure to selecting the right placements. Here are some o...
09/02/2022
What’s New in TV and Video Advertising?

For media buyers, the ever-evolving digital world adds extra pressure to selecting the right placements. Here are some of the most significant trends in the world of TV and video advertising that could impact media buying strategies in the coming years. https://blog.media-brokers.com/whats-new-in-tv-and-video-advertising

MBI is here to help you develop a TV and video media plan that expands your footprint in the marketplace. We stay ahead of the latest trends and create a plan to maximize your advertising plan’s impact so you’ll always make smart, resource-wise investments with your company’s media strategy.

Print media as an advertising outlet can be a valuable asset to a business's overall marketing strategy, especially when...
08/24/2022
The Future of Print Advertising

Print media as an advertising outlet can be a valuable asset to a business's overall marketing strategy, especially when paired with digital media. Read to learn more about how powerful print advertising can be in today's digital marketing landscape. https://blog.media-brokers.com/the-future-of-print-advertising

In today’s business climate, the question “Is print advertising dead?” is at the top of the list when considering what media is the best media for your campaign investments.

Finance is a dynamic industry, and the way that banks approach marketing their services has changed dramatically over re...
08/15/2022
A Guide to Media Planning Strategies in Banking and Financial Services

Finance is a dynamic industry, and the way that banks approach marketing their services has changed dramatically over recent years. This article tells us about what’s happening within financial circles today. https://blog.media-brokers.com/a-guide-to-media-planning-strategies-in-banking-and-financial-services

Finance is a dynamic industry, and the way that banks approach marketing their services has changed dramatically over recent years. In order to keep up with this rapid evolution in technology or customer demands it now takes more than just an online banking tool; you need media strategy too!

If you want to use your advertising dollars efficiently, the solution is strategic media buying. Read our blog entry "Ho...
08/10/2022
How to Evaluate Different Types of Media: Listen to the Experts

If you want to use your advertising dollars efficiently, the solution is strategic media buying. Read our blog entry "How to Evaluate Different Types of Media: Listen to the Experts" to learn more. https://blog.media-brokers.com/how-to-evaluate-different-types-of-media-listen-to-the-experts

By carefully planning your campaigns with a media broker, your investments will have a major impact on the success of your company. Don't let personal media habits influence the types of media you purchase.

Forward-thinking brands do best by embracing the connection between both brands and by fostering positive, open communic...
08/08/2022
Corporate and Personal Branding: What is the Difference and Why Does it Matter?

Forward-thinking brands do best by embracing the connection between both brands and by fostering positive, open communications between brands and employees. After all, each employee is a brand ambassador. Read more on "How to Understand Corporate Branding vs. Personal Branding for Success" here: https://www.entrepreneur.com/article/429713

Understanding the difference between corporate and personal branding is key to building successful relationships between your employee and your company.

A House panel advanced a comprehensive data privacy bill in a 53-2 bipartisan vote, pushing forward legislation that aim...
08/04/2022
House panel advances landmark federal data privacy bill

A House panel advanced a comprehensive data privacy bill in a 53-2 bipartisan vote, pushing forward legislation that aims to set a national standard for how tech companies collect and use Americans’ data. Read more here:
https://thehill.com/policy/technology/3567822-house-panel-advances-landmark-federal-data-privacy-bill/

A House panel advanced a comprehensive data privacy bill in a 53-2 bipartisan vote Wednesday, pushing forward legislation that aims to set a national standard for how tech companies collect an…

Creating Digital Opportunities with Programmatic Advertising: This article will examine the ins and outs of digital prog...
07/29/2022
Creating Digital Opportunities with Programmatic Advertising

Creating Digital Opportunities with Programmatic Advertising: This article will examine the ins and outs of digital programmatic advertising and how brands can best embrace these digital opportunities. https://blog.media-brokers.com/creating-digital-opportunities-with-programmatic-advertising

Amidst this rise in popularity, how can brands take advantage of this platform? This article will examine the ins and outs of digital programmatic advertising and how brands can best embrace these digital opportunities.

Media Planning for Socially Responsible Brands - This article will examine the current consumer drive for more ethical, ...
07/25/2022
Media Planning for Socially Responsible Brands

Media Planning for Socially Responsible Brands - This article will examine the current consumer drive for more ethical, socially driven messaging from the brands they shop for and what it means for organizations that are planning their media strategies. https://blog.media-brokers.com/media-planning-for-socially-responsible-brands

The concepts of corporate social responsibility and brand social responsibility have been around for decades. They reflect the expectations that consumers have that businesses aren’t just responsible for boosting their profits; they should work to benefit their broader community as well.

Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing ...
07/22/2022
Understanding the Power of Design and Branding

Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective. Read on to understand the power of design and branding: https://www.entrepreneur.com/article/425771

Brand messages must be complemented by powerful design elements. Both must be consistently applied across all marketing channels in order to be effective.

Brand Positioning in Times of Inflation: This article will dive into what inflation means for branding, marketing, and m...
07/20/2022
Brand Positioning in Times of Inflation

Brand Positioning in Times of Inflation: This article will dive into what inflation means for branding, marketing, and media buying, and how brands should position themselves during these challenging times to strike the right tone with consumers. https://blog.media-brokers.com/brand-positioning-in-times-of-inflation

This article will dive into what inflation means for branding, marketing, and media buying, and how brands should position themselves during these challenging times to strike the right tone with consumers.

As digital advertising spend continues to outstrip all other forms of ad spend, the ad business finds itself challenged ...
07/18/2022
Cannes Lions Draw Creatives and Execs From the Advertising and Marketing Industries

As digital advertising spend continues to outstrip all other forms of ad spend, the ad business finds itself challenged by a new reality. Based on a global survey of 3,300 industry experts and creatives — along with 50 in-depth interviews — the report recommends that the industry take the following steps: https://variety.com/2022/biz/markets-festivals/cannes-lions-ted-sarandos-netflix-malala-yousafzai-1235295768/

Three years after its last appearance on the French Riviera, the Cannes Lions — the advertising and creative marketing industry’s top international awards — are back June 20-24 for their first post…

In a world full of brands, standing out from the pack can be a challenge. Reputable brands with distinguishable offering...
07/17/2022
Why You Should Keep These Key Online Branding Principles In Mind

In a world full of brands, standing out from the pack can be a challenge. Reputable brands with distinguishable offerings and values are the ones that get noticed by consumers. Here are key online branding principles in mind: https://www.forbes.com/sites/johnhall/2022/06/19/why-you-should-keep-these-key-online-branding-principles-in-mind/?ss=entrepreneurs&sh=50ab86571b1f

Establishing your brand requires key online branding principles for growth. Here’s what to keep in mind as a leader.

Where is Video Advertising heading? Going further into 2022 and looking forward to 2023, we can expect to see these key ...
07/15/2022
Where is Video Advertising Heading?

Where is Video Advertising heading? Going further into 2022 and looking forward to 2023, we can expect to see these key developments in AdTech and Connected TV in particular. https://www.entrepreneur.com/article/427661

Going further into 2022 and looking forward to 2023, we can expect to see these key developments in AdTech and Connected TV in particular.

One way for fashion brands to counteract the sting of slowed sales is with performance marketing. This article will take...
07/13/2022
Performance Marketing for the Fashion Industry

One way for fashion brands to counteract the sting of slowed sales is with performance marketing. This article will take a look at what performance marketing means in the world of fashion and why brands should consider this strategy. https://blog.media-brokers.com/performance-marketing-for-the-fashion-industry

Performance marketing is a commission-based tactic in which advertisers only pay once a user has met a conversion goal. This can be anything from making a purchase to filling out a form on a landing page.

Take a deep look at the influence print news media and digital news media channels can have on advertising campaigns. By...
07/01/2022
Can Advertising Via Print News Media + Digital Extensions Outperform Typical Digital Ads?

Take a deep look at the influence print news media and digital news media channels can have on advertising campaigns. By strategically positioning ads with both print and digital news channels, brands can make a stronger impression and earn the trust of their target audiences. https://blog.media-brokers.com/advertising-via-print-news-vs-media-digital-extensions-ads

When it comes to sharing media and ad campaigns via news and print news channels, credible sources can help amplify the effectiveness of your campaign. It builds credibility, encourages consumer trust, and helps establish brands as the authority in their sector.

When properly executed as part of a Smart Media strategy, OOH advertising can have a tremendous impact on future campaig...
06/27/2022
OOH Media: 9 Benefits for Advertisers

When properly executed as part of a Smart Media strategy, OOH advertising can have a tremendous impact on future campaigns and expand the ways consumers engage with your brand. Here are 9 benefits for advertisers: https://blog.media-brokers.com/ooh-media-9-benefits-for-advertisers

When properly executed as part of a Smart Media strategy, OOH advertising can have a tremendous impact on future campaigns and expand the ways consumers engage with your brand.

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MBI is an award-winning, national leader in media research, planning and buying with over 29 years of experience. In 1991, MBI began assisting advertisers and advertising agencies in negotiating exceptional values in the nation’s top magazines and newspapers. We have now grown to become the premier provider of discount print, television, digital, radio, out-of-home and sponsorship marketing in the United States.

Whether you are activating a complete media plan or simply making an opportunity media buy, we are committed to obtaining the best possible rates while providing the highest level of service. We charge NO fees, require NO long-term contracts, nor are there any hidden costs.

Headquartered in Atlanta, Georgia, our full-time staff of over 50 media planning experts has worked with over 500 clients. Their background knowledge is based on experience from major advertising agencies, corporate and brand marketing, advertising sales, and publishing. We maintain significant negotiating leverage due to our volume buying and impeccable reputation with media resources and clients.

MBI consistently provides the most value for every advertising dollar, using a disciplined and professional approach. Over the years, we have saved hundreds of clients millions of dollars.

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Comments

Addressability is all about showing different digital ads or media to different consumers—to “deliver specific product or service messages to specific cohorts.” It can be used to improve ad performance, not just for boosting sales or signups, but to improve consideration, intent, and sales key performance indicators (KPIs) with a more targeted approach. But in our changing media landscape, what is the best platform for addressability? Here’s what you need to know about addressability, and how to choose the right medium. https://blog.media-brokers.com/addressability-and-choosing-the-right-medium
Asking yourself what you do differently and better than your competitors can shine a light on the path you're already heading down and illuminate where your organization fits in the hyper-competitive landscape of the modern business world. https://www.newsweek.com/what-branding-1675945
Hyperlocal advertising can have a big impact on your brand and your sales—provided you understand the ins and outs of this marketing strategy. This article will take a look at what hyperlocal advertising is, how it can benefit your business, and what it can mean for your brand. https://blog.media-brokers.com/how-hyperlocal-advertising-impacts-your-brand
Americans are ready to head back out into public. With this renewed interest in traditional leisure experiences like sporting and music events, consumers are poised to spend a good portion of their paycheck on entertainment. What does this mean for businesses and their marketing plans? Read on to learn more about the difference between sponsorship and advertising and how companies can capitalize on the $2.5 trillion American consumers now have at their disposal. https://blog.media-brokers.com/sponsorship-vs.-advertising
Vehicle emissions are a small fraction of the carbon footprint in racing. Most emissions come from elsewhere, and one component in that is the advertising at events. Could Virtual Placement Make Motorsport Advertising More Sustainable? https://www.forbes.com/sites/jamesmorris/2022/01/08/could-virtual-placement-make-motorsport-advertising-more-sustainable/?sh=11d6f2d33278
Honoring the legacy of President Washington and all our nation's leaders. Happy !
Despite the pandemic, the number of people listening to the radio increased in the spring of 2021 compared to the previous year and has ever since. This article will investigate the benefits of both radio and digital advertising, and demonstrate the potential in combining the two media for maximum effectiveness. https://blog.media-brokers.com/radio-and-digital-advertising-is-it-the-perfect-duo
The year 2021 was a remarkable year for business. Brands saw massive growth and it’s all thanks to the key marketing strategies they have employed in the ever-growing digital world. A Branding Expert Offers Five Major Marketing Tips for 2022: https://www.entrepreneur.com/article/414357
The Super Bowl is a high-stakes event for advertisers. With millions of viewers tuning in, it's a great opportunity to reach a large audience. However, creating an effective ad can be challenging. The pressure is on to create something that is both engaging and memorable. Each year, brands spend more and more money ($6.5 million for a mere 30 seconds of air time) in hopes of making a splash that day. https://www.morningbrew.com/marketing/stories/2022/01/07/what-s-it-like-creating-a-super-bowl-ad
As of April 2021, there are approximately 7.8 million public transportation commuters throughout the United States. New small business owners have a valuable opportunity to reach this large number of consumers, who take the same route daily via a transit advertising campaign. Read on to learn more about transit advertising and why it should be considered a part of a business's media plan, particularly one new to marketing. https://blog.media-brokers.com/what-is-transit-advertising
A few years ago, it seemed like brands were all in competition to outdo one another. Everyone wanted their own color palette, logo, and slogan. But now? Brands are looking for ways to collaborate with other brands--to get more creative ideas and stay on the cutting edge of pop culture. Virality is the north star for brands and that’s leading them to seek out subcultures and brands that have traction to achieve the multiplier effect. https://www.bloomberg.com/opinion/articles/2022-01-23/from-target-to-supreme-branding-s-latest-obsession-is-collaborations
Print media as an advertising outlet can be a valuable asset to a business's overall marketing strategy, especially when paired with digital media. Read on to learn more about how powerful print advertising can be in today's digital marketing landscape. https://blog.media-brokers.com/the-future-of-print-advertising
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