07/20/2024
So, I’ve been teaching Branding and Logo/Identity design in one form or another for about seven years, but it’d been a minute since I’d actually undergone the process myself for a client. When a couple of pals announced they were opening a comic store in the neighborhood, I practically demanded that I design the logo for it. A lifelong comic book freak and nerdy at all angles, this was basically a dream project.
It was also unexpectedly challenging, in terms of developing a concept. My goal was to not do something that was overtly comic-book-y, while also not veering off into Incongruity Land, just of the sake of not doing “the expected”.
The final chosen concept walks that line pretty well, I think. The core shape of the logo is taken from an overhead view of the neighborhood layout, while the skewed grid arrangement of the letterforms alludes to both comic book panels and the arrangement of the businesses within the East Atlanta Village. The individual letters were given subtle tweaks to hint at the historical canon of comic book characters and design elements. Finally, the color option that won out (by a single vote, apparently) is the classic Primary Palette, which harkens back to the pre-digital printing processes of the Golden Age of comics.
And there you have it: the East Atlanta Comics logo. This project was a lot of fun and was extremely helpful in boosting my confidence in my work, which had taken a solid cupshot from being unemployed for a little over a year. Take a little swipesy for a peek at the process, if you’re so moved.
Huge thanks to for letting me take a crack at this. I’ll start working up my pull list soon.
