Our clients experience all the services that a large agency offers, but with the intense focus of a smaller agency. Our BIG agency talent provides strong conceptual thinking with top quality implementation.
We are encouraged to be the best version of ourselves, right? But what if you have higher aspirations for your professional career or company's success in communications? To be a GOAT (greatest of all time), here is an article with 4 tips for corporate communicators with a burning desire to achieve greatness. http://ow.ly/P1EG50Iyk45
The chief communications officer for Lockheed Martin shares the fundamentals of PR greatness and developing your ‘growth mindset.’
Is a picture (or short video) worth 1,000 words? Maybe. Maybe not. Creating the right visual interest so people want to connect with you and your brand is a challenge. Here are 9 tips and examples of how to make your messaging content relatable and memorable. Which tip gives you an "aha" moment to help you be more strategic and consistent in your marketing content? http://ow.ly/TcsK50IwyiR
Improve your visual content strategy to better support your content marketing with these practical tips. – Content Marketing Institute
03/30/2022
An email from March 25th had the subject line "Apologies from Harvard Business Publishing." After my last post about public relations apology fails and fatigue, I thought surely an apology from the Harvard Business Review would be spot on. I was not disappointed...they owned the problem, stated preventative steps are in place to avoid the mistake again and, of course, apologized. And it came from a high level executive so you know leadership is involved. I'm sharing their message with my appreciation as a great example of a sincere and meaningful apology.
"If you recently received a marketing email from Harvard Business Publishing, please accept our sincere apologies. Your email address was on a list of those who had notified us not to send such emails, and the recent mailing was inadvertently, and mistakenly, sent to that list. We have taken steps to prevent this from recurring. There is no need to notify us again of your wishes. Again, our apologies for this error.
Sincerely,
Sarah McConville
Executive Vice President, Group Publisher
Harvard Business Review Group"
There are times when an apology is appropriate - both personally and professionally. HOWEVER, there are times when saying you're sorry is ineffective in regaining trust. Taking action to right a wrong is more effective and meaningful than just apologizing. Get more tips on how to avoid apology failures and fatigue. http://ow.ly/sCki50IstWF
For those who need to offer a mea culpa, quality matters more than quantity. With apologies, we know that quality, not quantity, counts. Compassion and action mean more than words themselves. As we often tell our children, “showing sorry” is much better than saying it. But in public relations, t...
03/23/2022
While I've previously shared the benefits of personalizing your marketing messages before, it's always good to back up a recommendation with DATA! People won't care about your message if YOU don't care about them. This is MORE than adding a person's first name to an email marketing campaign. We're talking RELEVANCY in your message to the person's INTEREST which can help you win new customers and retain existing ones. Read more... http://ow.ly/Q96K50IqgvJ
What's your favorite podcast? Have you been a guest or a podcast host? Podcasts are gaining more popularity with audiences. Let me know if you'd like a referral to be a guest on a podcast to be the spokesperson for your business. In the meantime, here's a great article to help reinforce why podcasts should be a focal part of your strategic marketing plan. http://ow.ly/LZJw50IlFSw
Your media strategy shouldn’t overlook the popular audio format, even as the in-person interview has vanished. “Will people still listen to podcasts?” I vividly remember that question from a client in early March 2020—and that I didn’t know the answer. Podcasts were, of course, already wil...
Are you hesitant to connect with your customers and potential customers via video marketing (or visual storytelling)? Are you just not sure where to start or how to avoid looking/sounding like a fool? Here's article with expert advice. Then let me know how I can help you take the first (or next) step. I encourage you to add video marketing to your strategic marketing plan as meaningful and powerful message approach! http://ow.ly/eihS50IjTrb
Walk through and watch Andrew Davis’ video creation process. Get his tech tips and tactical shortcuts to level up your videos. – Content Marketing Institute
03/11/2022
Daylight Savings REMINDER! Be sure to set your clocks forward on Sunday, March 13th. Or maybe do it Saturday night before you go to bed. Most of my clocks are digital and will reset automatically. But, if you're like me, I'll be drinking an extra cup of coffee for a few days next week to adjust to the time change.
No matter the size of your company, how and why your customers experience doing business with you IS your brand. Consumers want to do business with companies who have similar values. This article has good suggestions and ideas of how to support a cause and do it meaningfully to attract more customers. http://ow.ly/CrJL50Ie7Rt
Before your brand speaks up on a political or social issue, ask these questions, follow these tips, and get inspired by examples – Content Marketing Institute
03/09/2022
Video marketing continues to be among the most engaging approach for companies of all sizes to achieve two important strategic marketing goals:
1. You can create customer confidence in their buying decisions with your company.
2. You also create a competitive advantage by being authentic and informative to win over customers.
Are you guilty of one or more of the communication mistakes on this list? Some mistakes can be avoided with common courtesy. But all are good reminders. Words DO matter as much as the sentiment with which they are shared! http://ow.ly/SuM050IayQr
Want to improve your reputation and make people think more highly of you? Speech and communication experts share the common mistakes — including words and phrases — that the most likable people always avoid.
To kick of Women's History Month, I found this great explainer article. I hope you take a moment to check it out and share it. It's good to understand WHY we need to recognize women's accomplishments that have been too often overlooked in the past. http://ow.ly/4JFh50I6XH8
Women’s History Month is a celebration of women’s contributions to history, culture and society and has been observed annually in the month of March in the
Talk about a successful marketing campaign! Walking 10,000 steps a day has become a health conscious person's standard. And it all started with a marketing campaign of a pedometer in 1964 by a Japansese manufacturer. There was no reported science behind the number of steps, but the marketing campaign was focused on the pedometer's purpose to help people stay healthier as a person aged by walking more. Here's an interesting article with scientific research on this topic. Do you walk 10,000 steps a day? http://ow.ly/oy8f50I3CHk
The goal of 10,000 steps a day came from a Japanese marketing campaign. New research offers another goal.
All of the social media touchpoints from Emma Atkinson are important and deserve your attention. Audit items 5, 6 and 7 especially jumped out at me since knowing your audience, competitive analysis and tracking paid media metrics are all part of an overall strategic marketing plan. What did your social media audit reveal? http://ow.ly/Fvsv50HY3RL
Make your social media channels work for you in 11 easy steps. Social media messaging is key to a comprehensive brand marketing plan. But if you’re sending out the same tweets week after week or sitting on platform accounts that simply don’t get traffic anymore, you could be spending too much ti...
"$uper Bowl Trivia" by Nicole Lapin. We all know the NFL makes an exorbitant amount of money with Super Bowl advertising, ticket sales, etc. But there are some very interesting tidbits in this article. No. 7 is the most surprising to me. Did it surprise you, too? http://ow.ly/366e50HXSQc
Do you think you know? Then test yourself with my $uper Bowl Trivia!
Check out these interesting metrics! Which Super Bowl LVI ad do you think scored the most with audiences? Which one was your personal favorite? Or maybe your least favorite? http://ow.ly/gkwK50HVufh
Electric vehicles, cryptocurrency and digital experiences were all on display for the NFL’s big game on Feb. 13. Budweiser’s Clydesdales were back in the big game on Sunday as the NFL and its brand partners looked to turn the page. Fans were back in the stands for Super Bowl LVI. And brands were...
It's important to recognize Black History Month because some of the contributions by Black Americans to our culture, society and economy may never be known otherwise. I found this list of 12 Black women impressive and inspirational. Which of these women's lives stand out the most to you? http://ow.ly/3Jsx50HRH2g
By Ashleigh D. Coren of the National Portrait Gallery, Meredith Holmgren of Center for Folklife and Cultural Heritage, Anya Montiel of the National Museum of the American Indian and the Smithsonian American Art Museum, and Sara E. Cohen of Because of Her Story
Does your digital marketing feel like FOMO (fear of missing out)? Does it feel like you and your competitors are frenetically vying for consumers' attention? If yes, why not take a deep breath and use your digital marketing resources to pay attention to YOUR existing and past customers. I agree with the advice offered by this article's author, "Focus on the communication with those people and your client retention and referrals will increase." Let me know how I can help reduce your FOMO and be more strategic with your digital media and marketing. http://ow.ly/RbbE50HMzuM
Although digital marketing absolutely has its place, let’s take a step back to gain a different perspective. Based on your question, I’m assuming that you’ve been in business for some time and that you’re not a startup. I will also go on to assume that you have a number of past clients who h...
Are you planning to watch Super Bowl LVI on February 13th? Will you be one of the millions of viewers who like to engage in an advertiser's social media campaign via your phone or a "third screen?" That's one trend mentioned in this article. But is it really a trend when this type of entertainment integration has become a media norm? http://ow.ly/2K6R50HLXp6
The NFL’s annual championship broadcast still offers a unique opportunity to reach consumers. Yet, some brands are trying to offer more ways to engage. For brand managers looking to engage around the Super Bowl this year—whether they have coughed up the cash to use the name or are resorting to v...
02/01/2022
Do you feel stuck when you're looking at your marketing and media plans or feel disappointed (or more like frustrated) by the results? Are you at the point you want outside help? Here's a blog article with 4 points to consider when hiring a marketing agency. http://ow.ly/nip750HJfQV
Need a little inspiration to help improve your mindset? Here's an interview with the new COO of Big Brothers Big Sisters of America, Dvon Williams. She shares why she stepped away from her career and how she's handling life now that she's returned. She also shares some great advice like "Oftentimes women, especially women of color, focus on what we need to get better at because we are conditioned to feel like we must to be the best in every aspect of what we do before we can reach the next level. Instead, focus your career on what you know you’re good at, lean into it, and own what you bring to the table." http://ow.ly/M37e50HFMvB
Dvon Williams shared books to read, lessons in leadership and advice for the future as this comms pro enters a leadership role with one of the most recognizable charitable groups in the US. For Dvon Williams, the incoming chief communications officer for Big Brothers Big Sisters of America, a new ro...
Strategic media planning and buying; strategic marketing consulting; marketing and communications services; digital and print.
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Are your marketing and advertising results disappointing?
Learn why you’re stuck and how you can do more with McKenna Media.
When it comes to maximizing their marketing initiatives and budgets, most business owners and marketing leaders are stuck. They are stuck with limited resources, knowledge, time and expertise. Ultimately, they are stuck with disappointing results from their marketing and media investments.
The single most important way I help get my clients “unstuck” is to identify why they are stuck in the first place. Often times, they are stuck in the minutiae of attempting to build, implement and optimize traditional and digital marketing plans which often include advertising and media buys.
My clients become unstuck when they’re no longer burdened with marketing and media planning, negotiating and analyzing. And when they are unstuck, they can focus on operations and making their customers happy.
Here's when and why we should talk…
When you’re already advertising or you see your competitors are advertising, we need to talk about how to increase leads from your ideal audiences.
When there’s something in your field changing and it’s a strategic opportunity for you to create a competitive advantage.
When you need to better negotiate your media buys and manage paid advertising more effectively, I have real-world experience as a media sales rep. I know how to negotiate and leverage your investments.
These are the industries and sectors where McKenna Media Group is most effective in developing marketing and media strategies to support business revenue growth goals and objectives.
Healthcare
Orthopedics
Foot/Ankle
Urology
Home Improvement Services
Heating & Air
Pest Control
Garage Doors
Flooring
Remodeling
Attorneys
ElderCare
Personal Injury
Let’s talk about where you are stuck and how I can help. Contact me at [email protected] or call 404-232-0794.
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Specialties: strategic marketing; advertising; digital marketing and media strategy; media planning; media buying; TV, radio, outdoor, billboard ad production; lead generation
