09/30/2026
Originally developed in 2014, TURN’T UP began as a bold flavored-water concept inspired by nightlife, entertainment, color, and high-energy visual culture. More than a decade later, the brand was revisited with one clear objective: preserve the identity that made TURN’T UP recognizable while strengthening it for today’s consumer market.
The TURN’T UP name remained intact. Rather than replacing the original concept, the visual system was rebuilt and expanded through a refined jeweled logo, stronger packaging architecture, dimensional 3D product presentations, updated bottle and can designs, and a complete family of flavor-driven advertising.
TURN’T UP is positioned as a flavored water beverage with the attitude, energy, and visual impact normally associated with an energy drink — while remaining water at its core. The updated brand uses bold color, fruit imagery, liquid movement, condensation, ice, metallic finishes, checker-pattern graphics, neon lighting, and the signature diamond TURN’T UP identity to create a product that feels energetic, expressive, and immediately recognizable.
The expanded TURN’T UP campaign includes brand refinement, flavor-system development, can packaging, bottle packaging, front and back label concepts, nutrition-panel designs, standalone 3D product visualization, individual flavor advertising, web banners, website concepts, promotional posters, outdoor billboards, Las Vegas environmental advertising, and highway billboard presentations.
The campaign continues to build around the original brand attitude:
TURN YOUR TASTE BUDS UPSIDE DOWN.
Same name. Stronger flavor. Bigger presence.
Creative Direction + Brand Development
OCD-STUDIOS PR RELATIONS