Oliver & Co. Social

07/21/2025

This past May our summer intern, Hayley Baron, had the opportunity to attend the Cannes Lions Festival. 🎉 She learned so much about what is happening in the digital marketing and advertising world and is excited to share her takeaways with everyone in today's blog! ✨

This past May our summer intern, Hayley Baron, had the opportunity to attend the Cannes Lions Festival. She learned so much about what is happening in the digital marketing and advertising world an…

07/16/2025

First impressions are instant nowadays. It doesn’t take long to pique someone’s interest, and it takes even less time to lose it. 👀

So, how much time should brands invest in their visual aesthetics? We're talking all about investing in a strong, consistent aesthetic on the blog. ✨

As digital marketing moves more and more towards visual content on platforms like Instagram and TikTok, aesthetics have become currency. Beautiful presentation and eye-catching visuals have become …

07/14/2025

Who's ready for a sunny getaway? ☀️ Enter to win this awesome giveaway to The Harbor Club in stunning St. Lucia from Korchmar in partnership with People, Reese’s Book Club, Matt's Flights - Cheap Flights, Rank & Style, and more! 🎉🎉

06/25/2025

Today is ! I'm proud to support Recouleur Vitamins for Vitiligo as they aim to help patients feel more confident in their skin as we promote this year's theme of in our social media campaigns. ✨

Rated by 120+ Happy Customers Take Control of Vitiligo Naturally Targeted nutrients to support skin health from within. Shop Now Science-Backed Solution Hol ...

06/23/2025

NEWSFLASH: Hashtags are no longer the only way to grow & be discovered on social media. ❌ Instagram has updated its search capabilities to be able to search content via keywords in captions.

What does this mean for you as the business owner? 🤔

Your captions needs to include keywords. Say goodbye to cutesy instagram captions featuring just emojis or a cute pun! 👀

Learning how to write strategically-worded Instagram captions that also still engage your audience is a necessary skill! ✍🏻

Does this seem daunting? 🤪 Reach out to me at [email protected] or send me a DM. Keyword optimization is included in all of my monthly social media management packages!

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06/16/2025

Did you know that the average person scrolls through the equivalent of 300 feet of content daily on their Instagram? 🤯 You are competing against a LOT of content when it comes to marketing your business! 🤪 So, how do you stand out? ➡️ Using a captivating HOOK makes all the difference! 🙌 A hook is essentially the first few words of your caption that engages readers and makes them want to slow down, pause, and see what you have to say. Swipe to see some of my recent favorites!

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06/10/2025

Want to get your content in front of fresh eyes? 👀✨ Here are 7 powerful ways to grow your reach and attract new followers:

🔍 Use strategic keywords
🤝 Collaborate with other accounts
🎥 Hire creators for authentic UGC
💸 Boost posts or run targeted ads
🎶 Hop on trending audio
📲 Try a story takeover
📤 Create content worth sharing

Which one are you trying next?👇 SAVE this post for when you need some inspiration!

06/02/2025

Starting your small business’s social media presence can feel overwhelming—but with a solid foundation and a clear set of goals, it doesn’t have to be. hashtag is one of the most effective ways to build brand awareness, connect with customers, and ultimately grow your business. 🎉

Whether you’re launching a new venture or looking to boost your existing efforts, this guide will walk you through the essentials of getting started on social media, with a focus on Facebook and Instagram. 📲

Read the blog: https://lnkd.in/eedrgRYj

Starting your small business’s social media presence can feel overwhelming—but with a solid foundation and a clear set of goals, it doesn’t have to be. Social media marketing is one of the most eff…

04/15/2025

Women supporting women. 🤍 I had the pleasure of attending a women’s networking event hosted by .creative last week! After a year of living in Birmingham, it’s about time I dove into the small business community here! 👏 I had a great time meeting these fellow female entrepreneurs and I cannot wait to see how this group grows in the coming months!

📸: .creative

04/04/2025

THIS JUST IN: The Tiktok Ban has been suspended for 75 more days! ⚠️

Here's the breakdown on what’s going on with TikTok. 👀 ⬇️

📅 Jan 10: Supreme Court hears arguments on TikTok’s U.S. future
🚫 Jan 18: TikTok goes dark—then comes back less than 24 hrs later
✍️ Trump signs an exec order, extends sale deadline to April 5
⏳ Now? The clock’s ticking again—new 75-day extension

Why all the drama in the first place?
🔐 Data Privacy: Concerns that ByteDance could be forced to share U.S. user data with China
🧠 Content Control: Fears China could influence what Americans see on the app
⚠️ Security Risks: Officials say letting a foreign adversary run a major U.S. platform is dangerous

For now, casual Tiktok scrollers can rejoice! Brands and creators, stay tuned. This one’s far from over. NOW is the time to start diversifying your content! 🙌

04/02/2025

Coming to you LIVE from the heart of NYC! 🎉 Every trip to the Big Apple is a memorable experience, but this one was definitely one for the books. 🙌 Had a blast taking a peek behind the scenes at NBC!

03/28/2025

We're kicking off the weekend on a positive note by welcoming a NEW CLIENT to the Oliver and Co. Social roster! 🎉 Please help me welcome Recouleur, a chicago-based small business delivering safe nutritional solutions for the treatment of vitiligo.

What is vitiligo? Vitiligo is a disease that causes loss of skin color in patches. It generally occurs around the mouth, nose, and other openings or in areas of high contact such as armpits and elbows.

Why I wanted to work with this client: You all know I LOVE my medical private practice clients! After working with several dermatologists for years, I already knew a bit about vitiligo and was blown away by the passionate team behind this brand. 🙌

Initial goals for this client are to establish consistency and a branding that is more authentic to its values and mission as well as increase brand awareness across social platforms for Facebook, Instagram, and X. We're honing in on a positive brand voice that empathizes with patients and aims to increase engagement through world news, customer testimonials and education. ✨ Go give them a follow to see what we're up to! ➡️ Recouleur Vitamins for Vitiligo 🌻