Madison + Greenwich

Madison + Greenwich We believe that stories affect behavior and steer culture. Madison + Greenwich is an entertainment and branding company with offices in ATL, NY & LA.
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Thanks for helping us reach 1K followers! So much great content on the way. Keep it locked right here! #wearemg #setlife...
03/04/2017

Thanks for helping us reach 1K followers! So much great content on the way. Keep it locked right here! #wearemg #setlife #director #producer #chasedreams #commercial #mgfilms #mgproduction #moviemaking #StunningStories #GreatnessAwaits

Don't spend another moment doing something you wouldn't do for free 🙏🏾🙏🏾 #chasedreams #moviemaking #director #producer #...
03/01/2017

Don't spend another moment doing something you wouldn't do for free 🙏🏾🙏🏾 #chasedreams #moviemaking #director #producer #setlife #videooftheday #votd

Our friend #BradfordYoung is nominated for best #cinematography for his work on #Arrival tonight. Fingers crossed for yo...
02/27/2017

Our friend #BradfordYoung is nominated for best #cinematography for his work on #Arrival tonight. Fingers crossed for you man. #Oscars #AcademyAwards

Can't wait to show you this high-impact project for Doritos. #StunningStories
02/21/2017

Can't wait to show you this high-impact project for Doritos. #StunningStories

Stunningly Beautiful Storytelling.
05/31/2015
JESS3 - Blog / One Bright Dot – Beautiful Storytelling

Stunningly Beautiful Storytelling.

One Bright Dot – Beautiful Storytelling April 28, 2015 by Josh Breidbart Oh wow. Clément Morin knows gorgeous design. Check out his insane animation, One Bright Dot, and prepare to submerge your eyes in a beautiful sea of wonder. One Bright Dot from Clément Morin on Vimeo. Source: https://www.beha…

Open letter to broadcasters: the way we consume content has changed. Get hip.
05/31/2015
Broadcasters Return a Record Number of Low-Rated Series

Open letter to broadcasters: the way we consume content has changed. Get hip.

Audience fragmentation and measurement woes have left broadcasters with little choice but to bring back shows that don't carry their weight.

Jay Z's Launch of Tidal Is Far From Pitch Perfect
04/07/2015
Jay Z's Launch of Tidal Is Far From Pitch Perfect

Jay Z's Launch of Tidal Is Far From Pitch Perfect

Tidal, the music streaming service from Jay-Z and a bevy of music super-stars, arrives amid stiff competition from Spotify, Google and Apple.

Madison + Greenwich's cover photo
09/23/2014

Madison + Greenwich's cover photo

Madison + Greenwich
09/23/2014

Madison + Greenwich

Here are last week’s top ads. Our fav, “Made of Black”’ lands top spot. http://ow.ly/3qjySd
09/08/2014
Adweek's Top 5 Commercials of the Week: Sept. 1-5

Here are last week’s top ads. Our fav, “Made of Black”’ lands top spot. http://ow.ly/3qjySd

Comedy, color and a couple of potent celebrity endorsements are among our picks for this week's best spots. But which one was the best overall? Vote below. And let us know if you're favorite ad of the week isn't listed here.

Sure, it's ours. But it's still one of our faves: http://www.wearemg.com/our-work/axe/
08/18/2014
Axe - Madison + Greenwich

Sure, it's ours. But it's still one of our faves: http://www.wearemg.com/our-work/axe/

Axe has been known to be very edgy with their advertising. As a result their commercials have historically been very memorable. CONTEXT Axe generally taps into a very animalistic side of it’s consumers. So we saw no need to deviate from that… If it ain’t broke don’t fix it. CHALLENGE We wanted to st…

Madison + Greenwich's cover photo
08/18/2014

Madison + Greenwich's cover photo

Beautiful spot. Congrats to TBWA\Media Arts Lab and Lance Acord of Park Pictures.
08/18/2014
Apple Beats Bud, Nike and GE to Win the 2014 Emmy for Best Commercial

Beautiful spot. Congrats to TBWA\Media Arts Lab and Lance Acord of Park Pictures.

Apple has had its ups and downs in advertising lately. But one recent unqualified creative success—last year's much-loved "Misunderstood" holiday spot—waltzed off with the 2014 Emmy Award for best commercial at the Creative Arts Emmys on Saturday.

Game on...
08/17/2014
Kevin Hart Will Destroy Your Car and Haunt Your Dreams Until You Play Him at Madden

Game on...

It's Madden Season, which apparently is a good time not to be friends with Kevin Hart. In EA's new three-and-a-half-minute promo for Madden NFL 15, we witness the extreme lengths to which Hart is willing to go in his quest to defeat Dave "the Lesser" Franco at video game sports.As baffling as it is bafflingly long, the ad from agency Heat, San Francisco, rolls out quite a few celebrity cameos, including (for some reason) NBA star Damian Lillard and (because why not?) Harley Morenstein from Epic Meal Time.If you like watching zany, over-the-top celebrity antics—or just like seeing James Franco's brother get slapped—this might be the ad for you. If not, well, you probably stopped reading when you saw the phrase "three-and-a-half-minute promo."Credits after the jump. CREDITSAgency: HeatChairman & Executive Creative Director: Steve StoneCreative Director/Copywriter: Warren CockrelCreative Director/Art Director: Anna RowlandSenior Writer: Ryan HartsfieldSenior Art Director: Jeff FangExecutive Content Producer: Brian CoateContent Producer: Jonathan MatthewsBusiness Affairs: Kathy BrooksPresident: John ElderDirector of Client Services: Aaron LangAccount Manager: Bryant MarciaAssistant Account Manager: Nicole BronsteinClient: Electronic ArtsVP, Advertising and Design: Dana MarineauDirector of Global Creative Strategy: Dustin ShekellAdvertising Manager: Scott CrissmanProduction Company: Hungry ManExecutive Producer: Mino JarjouraDirector: Wayne McClammyDirector of Photography: Bryan NewmanLine Producer: Nate YoungEditorial Company: ArcadeManaging Partner: Damian StevensExecutive Producer: Nicole VisramProducer: Cristina MatraicaEditor: Christjan JordanAssistant Editor: Connie Chuan …

This Little-Known Robin Williams Ad Will Break Your Heart All Over Again
08/16/2014
This Little-Known Robin Williams Ad Will Break Your Heart All Over Again

This Little-Known Robin Williams Ad Will Break Your Heart All Over Again

Earlier this week, we recapped some of the best moments from Robin Williams' contributions to advertising, but a reader pointed out that we omitted one of his last—and most touching—commercials.In the 2012 spot below for Sky Italia satellite TV, Williams plays a life-sized toy robot that a boy finds waiting for him under the Christmas tree. The two are soon inseparable, playing games throughout the house and sharing a few magical moments. As news of Williams' death spread this week, the Internet was flooded with stories from fans who grew up in broken or even abusive homes. Williams' comedies showed them that there really were great fathers out there, and the films offered them a chance to escape to a world created around a man who was as creative and fun as he was loving and genuine.The family in this ad seems just fine, but it's still a wonderful encapsulation of the very personal joy Williams brought to children around the world.

Can't wait to see this!
08/12/2014
Jude Law, Uma Thurman Appear in New Branded Short Films

Can't wait to see this!

Wouldn’t you pay attention to a short film featuring Jude Law or Uma Thurman (or Playboy bunnies), even if it was actually promoting a brand? As a way to woo cynical consumers, advertisers this summer have been slipping celebrities and scantily clad Playmates into their promotional short films.Law appears in “The Gentleman’s Wager,” a six-and-a-half-minute spot incorporating Johnnie Walker Blue label into a story about a bet over a yacht. Uma Thurman plays a young woman in a mental hospital who thinks she can fly in the short film, “Jump!” That promo was one of three winners in the Jameson Irish Whiskey’s annual First Shot competition in partnership with Kevin Spacey’s Trigger Street Productions.Other advertisers are using lesser known celebrities or the well-worn tactic—sex appeal—to attract consumers. Red Bull is one example. Professional cyclist Danny MacAskill, who has 100 million YouTube views, wheels around the Playboy Mansion with a small group of scantily-clad Playmates lounging in bikinis and under waterfalls.The Red Bull logo, discreet on MacAskill’s helmet, also makes a cameo at the end of the spot in the right hand corner.The latest film adds to MacAskill’s acting portfolio. He also appeared in the brand’s “Imaginate” series last year and another Red Bull promotion in 2012.While cycling and pool lounging might seem a far-fetched pairing, Dior Homme calls upon a classic mix of high-end art and fashion in its new “Notes of a Day.” The nostalgic spot takes an approach that designer Kris Van Assche says reflects an imagined meeting of German performance artist Joseph Beuys and Christian Dior.

The most effective campaigns blend social + traditional.
08/12/2014
Vacation Destinations Lure Tourists With Creative Social Campaigns

The most effective campaigns blend social + traditional.

Just convincing consumers to travel to the local mall is enough of a challenge. Enticing them to lay out a chunk of change to travel to your city for vacation is on a whole other level.But marketers are finding some creative, often socially driven ways to lure travelers to such ports of call as Los Angeles, New Orleans and Las Vegas.“The most successful destinations make you feel something, something visceral, in their advertising,” said Nan Marchand Beauvois, senior director of councils at the U.S. Travel Association. “The customer wants to be part of the story, engage with their story.”The Los Angeles Tourism & Convention Board’s $5 million “What’s Your L.A. Story?” campaign, which launched in April, showcases the city in 15-second spots, featuring true stories like a father and son visiting the venue where The Doors debuted or a kayaker paddling alongside 20 dolphins. The campaign encourages consumers to share their stories at discoverlosangeles.com. “Advertising awareness continues to soar, yet we know that we have the ability to cast the proverbial net wider,” said the convention bureau’s CMO Don Skeoch.That wider reach encompassed both print and digital, tapping popular Instagram influencers whose photos were tagged #LAStory. Those influencers accounted for half the campaign’s 25 million social media impressions.The New Orleans Tourism Marketing Corp. used a similar tactic with “Follow Your NOLA,” which included inviting a dozen influencers representing key demographics to the city. Meanwhile, this past spring a food truck featuring cuisine from the Big Easy and commandeered by celebrity chef Brian Landry rolled through Houston, Dallas and Austin, Texas, drawing mor …

Ad of the Day: Ballerina Misty Copeland Stars in Jaw-Dropping Spot for Under Armour
08/04/2014
Ad of the Day: Ballerina Misty Copeland Stars in Jaw-Dropping Spot for Under Armour

Ad of the Day: Ballerina Misty Copeland Stars in Jaw-Dropping Spot for Under Armour

Under Armour is shifting creatively from brawny footballers to ballerinas.Pivoting from its usual focus on men's athletic apparel, UA CEO Kevin Plank announced the brand's biggest-ever women's ad campaign in New York on Thursday.The first spot stars ballerina Misty Copeland. She'll be the face of UA's new "I Will What I Want" campaign, along with more famous female athletes: Olympic gold medalist Lindsey Vonn, tennis player Sloane Stephens and soccer star Kelley O'Hara.Droga5 is creating the TV, print and digital campaign. Copeland's moving 60-second spot shows her warming up while the voice of a young girl recites rejection letters she received over the years. "You have the wrong body for ballet. And at 13, you are too old to be considered," says the voice.Then we see Copeland fly through the air with athletic moves that are part ballet, part Olympic gymnastics. Despite the rejections, the spot notes that Copleand eventually became a soloist for the American Ballet Theatre. The spot broke Thursday night and will air on ABC, ESPN, MTV and E!The global campaign takes aim not just at female athletes but "athletic females," said Plank, an ex-college football player who launched UA from his grandmother's basement in 1996.These consumers are "looking to wear UA, and participate with it, beyond the pitch, the court or the field," said Plank. "She's looking to wear us to the gym. Or she's thinking about going to the gym and doesn't make it. But she still looks great all day."Focusing on a relatively unknown ballerina instead of a famous pro athlete is a "disruptive choice," admitted Heidi Sandreuter, UA's vp of women's marketing. But the move shows the "evolution" of the type of …

Another brilliant move by marketers. Branded video + social media campaigns to achieve quantifiable results.
07/29/2014
Branded Video Drives Budweiser's Latest Push For Made in America

Another brilliant move by marketers. Branded video + social media campaigns to achieve quantifiable results.

Budweiser is expanding its two-day Made in America Festival to include events in Los Angeles and Philadelphia this year with a three-month campaign that centers around branded video and social media. The Anheuser-Busch InBev brand launched the music festival in Philadelphia last year and is now rol…

Even more awesome than usual.
07/14/2014
New Old Spice Mandroid Ads Hilariously Embrace the Uncanny Valley

Even more awesome than usual.

More often than not, man's attempts to clone itself through robotics has lead to the creation of unsettling, and downright creepy, automatons. So kudos to the folks at Old Spice, or at least its ad agency, for finding a way to hilariously embrace the Uncanny Valley through a series of commercials starring its newest hunk: the Mandroid.

Madison + Greenwich's cover photo
06/17/2014

Madison + Greenwich's cover photo

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