03/03/2025
Global Audience:
Aedra Fine Arts Publishing always strives to reach a global non-artist audience, in other words, the wider general public. We perform such outreach in several ways. Whenever AFA releases a new edition of the catalogue, we encourage all the artists participating in the online exhibition competition and catalogue edition, publicly and privately, to spread the word on social media and to their contacts via email. Through Google Analytics data, AFA will sometimes track 100-150 unique visitors to the site and catalogue sourced from just a single artist. The second way AFA reaches a global audience is through publishing the catalogue on Substack, a popular platform for publishers and writers to reach a readership interested in various topics. Some of AFA's website subscribers and traffic comes directly from Substack, but everyday we receive website email subscriptions from all types of sources, such as raw Google searches. Finally, AFA google-crawls every single published article and update to the website, which means when anyone googles a particular artist, over time the artist's AFA curatorial review catalogue article will pop up near the top of search results.
Although located in the United States, a slight majority of Aedra Fine Arts Publishing's website traffic comes from outside the U.S., making AFA a truly international publisher. Educating the wider general public on the latest cutting edge contemporary art remains the primary purpose of the catalogue. The AFA website and catalogue receives traffic from every country on every habitable continent. In addition, our email list, which has been built over many years containing thousands of organic subscribers, receives regular updates on newly released curatorial review catalogue articles and brand new volumes of the Hardcover Catalogue. Subscribe to our mailing list today and become part of our global community.
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