McFeeley Media, LLC

04/03/2019

04/03/2019

04/03/2019

02/07/2017

We will see this more and more in an OTT world

It seems as though Comcast, the parent company of NBCUniversal, is cleaning house and will be shutting down its third cable network in just the last 5 weeks. The crime-themed channel Cloo, which launched in 2006 as the Sleuth channel, is now no more effective February 1. It will join the Oxygen and…

06/27/2015

NFL Sunday Ticket and Hallmark Channel about to be added to AT&T IPTV services.

Regulators appear to be looking favorably on the merger, public filings show.

12/12/2014

As we watch more streamed video, the need for a standard form of measurement to capture all viewership is the biggest challenge in determining how content owners make money. This news is encouraging!

Nielsen and Adobe recently teamed up to create a much-needed cross-platform measurement solution. Nielsen and Adobe execs discuss its strategy.

12/01/2014

Mike Bologna understands how to monetize advertising units in this intersection of television and Internet

GroupM’s Bologna On The Economics Of Addressable TV November 24th, 2014 - 1:16 pmBy Kelly Liyakasa Although addressable TV advertising commands an estimated $200 million-$300 million in spend compared to linear TV’s $70 billion annual ad market, according to some TV industry execs, it promises a tar…