04/03/2025
Collaboration gives small businesses more bandwidth and increased capacity to provide their products and services to a larger customer base. This week at an event sponsored by the Atlanta Black Chambers, PMP's CEO Sharon Brooks Hodge announced that Phenomenal Media Productions will be partnering with Morale Ocain and The Hair Debate to launch a new program called Roots & Radiance. The content will highlight the Black Hair and Beauty industry.
Initially, Roots & Radiance will stream on The PMP Network on YouTube. But our goal is to evolve into a network devoted to this audience.
Black consumers are responsible for roughly 11% of total beauty spending in the U.S., yet Black-owned brands make up only 2.5% of the beauty industry's revenue. One of the reasons is that these brands don’t get the exposure they need and deserve. Morale and I decided to step up and fill that void.
Phenomenal Media Productions, is a multimedia content creator that streams programs relevant to Black-owned businesses and the communities where they thrive. The Hair Debate, is a media community where hair lovers and professionals come together to discuss, clear up misconceptions, and explore everything about hair.
Together, we are uniquely positioned to produce an informative, engaging, and fun 30-minute show focusing on Black hair, health, and wellness. Each episode will contain three 10-minute segments featuring male and female expert perspectives, discussions, personal stories, along with practical and affordable beauty and wellness advice. This will be a platform for Black-owned brands to be more visible.
Watch the PMP Network: https://www.youtube.com/