
07/08/2025
Here's a summary of statistics -- with citations -- from studies and surveys about B2B marketing and communications so far this year.
Some of the stats include:
1. CMO titles are cool again. There was a substantial increase in CMO appointments in 2024, with 310 new CMOs announced globally compared to 213 in 2023, representing a 45.5% jump.
8. About 1 in 4 marketers saw “significant” budget increases. Some 67% of respondents said the budget has increased over the last year. This includes about one in four (23%) who indicated their budget grew “significantly.”
12. Educational content wins. “65% of respondents rated educational content as ‘very important’ for audience engagement, highlighting the demand for trust-building and value-driven strategies.”
20. Overpromising delivers churn. “73% of churned customers said they never saw value.”
28. Average investment in PR. About half (49%) of respondents surveyed by BuzzStream invest between $5,000 and $20,000 per month on digital PR.
33. Lacking visibility. 25% of B2B buyers find it difficult to discover products online
41. Paid social. 90% of marketers are using paid social media to engage customers
What’s going well: CMOs, marketing budgets, alignment with sales; What could be improved: Trust, conversions, and customer retention