
07/29/2025
AI will certainly change our behavior. People no longer have to learn the language of code; rather, AI is learning our language.
As remarkable as that is, it comes with inherent limitations that ought to be carefully factored into marketing and communication decisions.
I, for one, contend, the only way to get that is to get close to the customers.
There’s no substitute for direct conversations and interactions with real people to better understand that experience.
AI cannot replicate the experience of delight, awe, confusion or frustration in any meaningful way. AI can’t understand human experience