Pearl Impact Media

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Atlanta, GA
Pearl Impact Media

You empower. We amplify. Pearl Impact Media delivers meaningful, memorable video storytelling for nonprofits and purpose-driven entities.

07/08/2025

THIS IS THE WEEK! And this workshop will be slightly different than my past ones.

For nonprofits, visual storytelling can provide a singular window into your work. It's a literal look inside your walls to show what sets you apart. I'll discuss overall strategic and foundational concepts, but I'll also apply them to this particular moment where nonprofits nationwide are facing uncertain futures.

REGISTER HERE: https://pearlimpactmedia.com/workshop-video-strategy-nonprofits-2025/

03/27/2025

SIX MONTHS AGO TODAY I stepped full-time into a new business.

There are times I'm almost overwhelmed over what Pearl Impact Media has achieved:

Ten impact videos.
Two photo projects.
Shoots in four states (and a district).
Four workshops.
Three podcast episodes.
Clients across the country.

And I'm excited for some truly meaningful projects on the way in the six months to come, all fueled by a belief in the power of video to shine a light on those doing good.

My mission at Pearl Impact Media is uplifting nonprofits and purpose-driven businesses through meaningful, memorable video storytelling. It comes at a time where it’s more essential than ever for organizations to assert their value, own their story, and - as I proclaimed on a workshop last week - own this moment.

To all who have supported me in these six months and beyond, thank you.

To all who have entrusted me with your stories, thank you.

And to all who want to collaborate, I’m ready.

You empower. We amplify. Let’s get together.

02/19/2025

NEW WORKSHOP! For most who run nonprofits, video is foreign ground.

It's not your mission. It's not your expertise. And too often, particularly in relation to social media, it can seem both daunting and demoralizing.

Yet you likely know enough about video to know it matters.

You see businesses invest enough in video to rival your annual revenue. You see them build entire marketing departments. You know they're your competition for people's attention, motivation, and financial decisions. And you know, even among nonprofits, video can help you distinguish yourself and control your story.

Clearly, it's important to "do video."

The nonprofits who do it best possess a full understanding as to why they do it.

Our upcoming workshop, CRAFTING YOUR NONPROFIT'S VIDEO STRATEGY, will cover tons of ground. We'll talk about foundations of visual storytelling, the current video landscape, and how to build a strategy that helps you supercharge fundraising and own your story.

SIGN UP HERE: https://pearlimpactmedia.com/workshop-video-strategy-nonprofits-2025/

01/15/2025

COMING SOON: NEW PODCAST! Launching this week, Dot Org goes 1-on-1 with nonprofit leaders who have found innovative, impactful ways to tell their organizations' stories ...

Be on the lookout at all podcast platforms!

12/18/2024

VAIL JOHNSON WANTED TO WRITE. One evening at dinner, the nine-year-old told her mom she wanted to be an author.

That night, she passed away in her sleep from a rare form of myocarditis.

Her parents turned that tragedy into a foundation in Vail's name. Eight years later, the Friends of Vail Foundation now gives out scholarships, builds classrooms, and works to build childhood literacy and inspire community and faith.

They've also turned Vail's writing into books.

I first told Vail's story in 2019 as a journalist. This fall, when I announced the launch of Pearl Impact Media, her parents reached out. They told me they had run my story every year at their annual benefit. Now they were looking for a new one, a video that both honored their daughter and highlighted their foundation.

Here's the video I produced, which ran last month at this year's benefit. I'm thankful to get to tell it and share it.

12/05/2024

FREE VIRTUAL WORKSHOP. Video can be extremely powerful.

It can help organizations raise awareness, raise funds, and captivate clients, donors, and everyone in-between.

But what kind of video? What's the best way to use it on social media? And how do you know when to DIY and when to invest in a high-end production company?

We'll answer those questions.

At this FREE two-hour virtual webinar, we'll help you craft an effective, impactful video strategy for your nonprofit for the year ahead. We'll talk about the current landscape, the various ways to deploy video, and the importance of weaving video into your wider marketing strategy.

SIGN UP HERE: https://pearlimpactmedia.com/workshop-video-strategy-nonprofits-2025/

12/03/2024

GIVE TO A NONPROFIT TODAY.

11/21/2024

JUST MAKING A VIDEO ISN'T ENOUGH. In this interview, I talk about the importance of understanding both why and how videos can help nonprofits.

It's not just about video. It's about strategy. It's about knowing when to DIY and when to reach out to someone like me.

And it's about knowing who to trust with properly representing your purpose, your mission, and your truth.

(I shout out some of my faves locally who do this really well: The Kyle Pease Foundation and Giving Kitchen. They're not my clients; I'm just a fan.)

Listen to the podcast or click on the transcript for a great conversation with the team at the Common Good Data. And check out pearlimpactmedia.com to schedule a free consultation.

https://www.commongooddata.com/podcast/impactful-video-storytelling-with-matt-pearl

11/11/2024

AUTHENTICITY. It's what I always strove for when telling stories as a journalist. It's what I strive for now telling stories with nonprofits and purpose-driven businesses. It means avoiding canned, memorized one-liners. And it means embracing data in addition to emotional appeals.

Thanks to the Common Good Data Podcast for having me on!

FULL EPISODE: https://www.youtube.com/watch?v=90ndpKBXk0o

10/30/2024

ATL -> DCA -> SFO. Saw some beautiful views from the window seat, and on the ground witnessed the work of several organizations helping to bring solar to homes and buildings across America. Looking forward to sharing soon …

10/18/2024

OUR FIRST SHOOT at Pearl Impact Media is in the books!

And I couldn't be more thrilled about who it was with.

I've been involved with Lekotek of Georgia for more than a decade, and I'm so excited to craft a story that showcases the ways they help children with special needs. It's the power of play, and it goes a long way.

More shoots and stories coming soon!

10/02/2024

THIS IS PEARL IMPACT MEDIA. Before I tell your story, let me tell you mine.

As you'll see, the same core values that guided me as a journalist now inform my new venture: producing meaningful, memorable video stories for nonprofits and purpose-driven businesses, at an extremely affordable rate.

You empower. We amplify. Let's get together: pearlimpactmedia.com.

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Atlanta, GA

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http://www.pearlimpactmedia.com/

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