Pearl Impact Media

Pearl Impact Media You empower. We amplify. Pearl Impact Media delivers meaningful, memorable video storytelling for nonprofits and purpose-driven entities.

TIMELINE. Just wrapped up the rough cut of my first documentary short with Pearl Impact Media.It's the distillation of 1...
09/02/2025

TIMELINE. Just wrapped up the rough cut of my first documentary short with Pearl Impact Media.

It's the distillation of 14 hours of raw video into a 16-minute story.

On a Final Cut Pro timeline, it's blue and green bars. On video, it's a powerful portrait.

Projects like these are unique ways for nonprofits to distinguish themselves as thought leaders in a crowded space. They can be the centerpiece for panel discussions, stakeholder convenings, and various high-profile events. In this case, I'm thankful for the opportunity from an organization - and now client - I deeply respect.

Excited to share more soon ...

🚨 NEW WORKSHOP 🚨 It's a concern I hear all the time from clients:"I want to tell my story, but it needs to feel right."W...
09/02/2025

🚨 NEW WORKSHOP 🚨 It's a concern I hear all the time from clients:

"I want to tell my story, but it needs to feel right."

What does that mean? Visual storytelling is a marketing and fundraising tool, and it's essential for nonprofits to master.

But sometimes it brings questions and concerns that deal mainly with ethics.

You don't want to exploit those you serve. You DO wonder and worry about how your content will be received. You want to spread the word about what you do, but you want to do so in a way that feels authentic to YOU.

At this FREE virtual workshop, that's exactly what we'll discuss.

As a journalist, ethical storytelling was ingrained into my DNA. I bring that same approach to my work today, providing impact videos for nonprofits. And I'm happy to share my insights as you plan your own content for social media, e-mail blasts, fundraising appeals, and more.

This isn't a one-way dissertation. It's a two-way conversation aimed at empowering you and uplifting your work.

Sign up here, and spread the word - I look forward to a meaningful event:
https://pearlimpactmedia.com/workshop-video-strategy-nonprofits-2025/

09/02/2025

🚨 NEW VIDEO 🚨 It's the story of a parent.

It's the story of a neighborhood.

And it's the story of an organization that has made it possible for that parent to live affordably in that neighborhood - and contribute to it as well.

Recently Pearl Impact Media worked with the team at .land.trust to produce a series of powerful videos. The land trust model is helping secure affordable housing in rapidly growing places, and it's setting individuals on a path to home ownership and generational wealth. I did stories about ALT as a reporter, and it was a pleasure to collaborate with them directly.

This video tells the story of Atlanta's historic (and fast-changing) Pittsburgh neighborhood - and one of its newer homeowners, Makeisha.

THIS IS THE WEEK! And this workshop will be slightly different than my past ones.For nonprofits, visual storytelling can...
07/08/2025

THIS IS THE WEEK! And this workshop will be slightly different than my past ones.

For nonprofits, visual storytelling can provide a singular window into your work. It's a literal look inside your walls to show what sets you apart. I'll discuss overall strategic and foundational concepts, but I'll also apply them to this particular moment where nonprofits nationwide are facing uncertain futures.

REGISTER HERE: https://pearlimpactmedia.com/workshop-video-strategy-nonprofits-2025/

SIX MONTHS AGO TODAY I stepped full-time into a new business.There are times I'm almost overwhelmed over what Pearl Impa...
03/27/2025

SIX MONTHS AGO TODAY I stepped full-time into a new business.

There are times I'm almost overwhelmed over what Pearl Impact Media has achieved:

Ten impact videos.
Two photo projects.
Shoots in four states (and a district).
Four workshops.
Three podcast episodes.
Clients across the country.

And I'm excited for some truly meaningful projects on the way in the six months to come, all fueled by a belief in the power of video to shine a light on those doing good.

My mission at Pearl Impact Media is uplifting nonprofits and purpose-driven businesses through meaningful, memorable video storytelling. It comes at a time where it’s more essential than ever for organizations to assert their value, own their story, and - as I proclaimed on a workshop last week - own this moment.

To all who have supported me in these six months and beyond, thank you.

To all who have entrusted me with your stories, thank you.

And to all who want to collaborate, I’m ready.

You empower. We amplify. Let’s get together.

NEW WORKSHOP! For most who run nonprofits, video is foreign ground. It's not your mission. It's not your expertise. And ...
02/19/2025

NEW WORKSHOP! For most who run nonprofits, video is foreign ground.

It's not your mission. It's not your expertise. And too often, particularly in relation to social media, it can seem both daunting and demoralizing.

Yet you likely know enough about video to know it matters.

You see businesses invest enough in video to rival your annual revenue. You see them build entire marketing departments. You know they're your competition for people's attention, motivation, and financial decisions. And you know, even among nonprofits, video can help you distinguish yourself and control your story.

Clearly, it's important to "do video."

The nonprofits who do it best possess a full understanding as to why they do it.

Our upcoming workshop, CRAFTING YOUR NONPROFIT'S VIDEO STRATEGY, will cover tons of ground. We'll talk about foundations of visual storytelling, the current video landscape, and how to build a strategy that helps you supercharge fundraising and own your story.

SIGN UP HERE: https://pearlimpactmedia.com/workshop-video-strategy-nonprofits-2025/

01/15/2025

COMING SOON: NEW PODCAST! Launching this week, Dot Org goes 1-on-1 with nonprofit leaders who have found innovative, impactful ways to tell their organizations' stories ...

Be on the lookout at all podcast platforms!

12/18/2024

VAIL JOHNSON WANTED TO WRITE. One evening at dinner, the nine-year-old told her mom she wanted to be an author.

That night, she passed away in her sleep from a rare form of myocarditis.

Her parents turned that tragedy into a foundation in Vail's name. Eight years later, the Friends of Vail Foundation now gives out scholarships, builds classrooms, and works to build childhood literacy and inspire community and faith.

They've also turned Vail's writing into books.

I first told Vail's story in 2019 as a journalist. This fall, when I announced the launch of Pearl Impact Media, her parents reached out. They told me they had run my story every year at their annual benefit. Now they were looking for a new one, a video that both honored their daughter and highlighted their foundation.

Here's the video I produced, which ran last month at this year's benefit. I'm thankful to get to tell it and share it.

FREE VIRTUAL WORKSHOP. Video can be extremely powerful.It can help organizations raise awareness, raise funds, and capti...
12/05/2024

FREE VIRTUAL WORKSHOP. Video can be extremely powerful.

It can help organizations raise awareness, raise funds, and captivate clients, donors, and everyone in-between.

But what kind of video? What's the best way to use it on social media? And how do you know when to DIY and when to invest in a high-end production company?

We'll answer those questions.

At this FREE two-hour virtual webinar, we'll help you craft an effective, impactful video strategy for your nonprofit for the year ahead. We'll talk about the current landscape, the various ways to deploy video, and the importance of weaving video into your wider marketing strategy.

SIGN UP HERE: https://pearlimpactmedia.com/workshop-video-strategy-nonprofits-2025/

GIVE TO A NONPROFIT TODAY.
12/03/2024

GIVE TO A NONPROFIT TODAY.

JUST MAKING A VIDEO ISN'T ENOUGH. In this interview, I talk about the importance of understanding both why and how video...
11/21/2024

JUST MAKING A VIDEO ISN'T ENOUGH. In this interview, I talk about the importance of understanding both why and how videos can help nonprofits.

It's not just about video. It's about strategy. It's about knowing when to DIY and when to reach out to someone like me.

And it's about knowing who to trust with properly representing your purpose, your mission, and your truth.

(I shout out some of my faves locally who do this really well: The Kyle Pease Foundation and Giving Kitchen. They're not my clients; I'm just a fan.)

Listen to the podcast or click on the transcript for a great conversation with the team at the Common Good Data. And check out pearlimpactmedia.com to schedule a free consultation.

https://www.commongooddata.com/podcast/impactful-video-storytelling-with-matt-pearl

11/11/2024

AUTHENTICITY. It's what I always strove for when telling stories as a journalist. It's what I strive for now telling stories with nonprofits and purpose-driven businesses. It means avoiding canned, memorized one-liners. And it means embracing data in addition to emotional appeals.

Thanks to the Common Good Data Podcast for having me on!

FULL EPISODE: https://www.youtube.com/watch?v=90ndpKBXk0o

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