09/17/2026
What happens when you take what you know and turn it into something people can read, learn from, and remember?
In recognition of National Literacy Month, I’m recognizing another group of past iDefine TV Business Spotlight Series guests who have something important in common like the the others: they’re authors.
Their books cover a wide range of topics, including entrepreneurship, faith, mindset, leadership, health advocacy, animals, and so much more. Each one took the time to put their knowledge, experiences, and ideas into a book, and then took another step by bringing that expertise to the screen through an interview.
There’s something powerful about that.
Writing the book establishes that you have something to say. Being willing to talk about what you know gives people another opportunity to experience your expertise.
That’s why these episodes are worth watching. You get to hear directly from authors who have taken what they’ve learned and turned it into something others can learn from, too.
Hey, take a moment this week to watch one or a few, and discover what these authors have to say.
And if you’re an author who hasn’t shared your expertise through an iDefine TV Business Spotlight interview, what are you waiting for? Schedule your interview and give your book and your authority another place to be seen.