SITSum

11/27/2018

The value of using social media influencers may be limited to younger travelers, and even then the resort may not benefit directly.

http://hotelmarketing.com/index.php/content/article/travel_influencers_work_better_for_destinations_than_hotels

03/14/2018

"Indeed, with more social networks turning to algorithms which are driven by engagement – and Facebook, most notably, putting increased emphasis on person-to-person engagement over person-to-Page – influencer outreach is becoming an increasingly popular option."

The investigation into foreign operatives meddling with voters via social has lead to a renewed focus on the authenticity of social metrics. Which could have big implications for influencer marketing. 

03/01/2018

The benefits of Influencer Marketing have not gone unnoticed. 59% of Marketers plan to increase how much they spend to work with influencers.

With 59% of marketers increasing their budget to work with social media influencers, Influencer Marketing is going to continue to grow. We will see hotels getting feature stories on top blogs and/or highlights on influential social profiles. There are a variety of reasons influencer marketing is tak...

01/24/2018

“Brands building in-house influencer marketing teams is probably the No. 1 trend in the industry right now,”

Brands like HelloFresh, L’Occitane and Nike are all hiring influencer marketing roles.

01/23/2018

"Let’s look at an example of how a top fashion brand, Forever 21, completely under-measured the value of its social media content."

Opinion: Photos get posted on Instagram, go quiet and resurface, pinned and repinned on Pinterest.

12/19/2017

When it comes to organic reach on the platform, both changes have favorable and unfortunate implications for brands, publishers and influencers. Here’s a rundown of them:

Marketers see more opportunity for discoverability.

12/19/2017

"Agencies are increasingly looking to use influencer content outside of the social media environment for programmatic buying, podcast promotions, e-commerce advertising and even TV commercials. Of course, there are additional content usage fees."

Influencer marketing has grown up in 2017, with more sophisticated data and tighter media contracts.

12/17/2017

To produce your influencer-powered content, you need to plan it months in advance.

Discover a four-step plan to create effective influencer roundups and improve your influencer outreach.

12/11/2017

A family-run YouTube channel, Ryan ToysReview generated about $11 million in pretax income in 2017, according to Forbes' annual list of the highest-earning YouTube celebrities.

The 6-year-old Ryan of YouTube's Ryan ToysReview made $11 million in revenue this year from his YouTube account, according to Forbes.

12/09/2017

"By working with the same influencer on several projects, mutual understanding is formed. Doing so leads to a more trusting relationship between you, the influencer and, ultimately, that influencer’s audience."

Opinion: If you don’t know the ins and outs of the influencer marketing game, it can be hard to navigate.

12/04/2017

The survey also found that 39% of marketers will increase influencer marketing budgets in 2018, with the majority planning to spend between $25,000 and $50,000, and most reported plans to leverage a multi-faceted influencer strategy, a press release noted.

Trends in the space are likely to include using a variety of types of influencers and leveraging the content to enhance other channels.

12/03/2017

"The table below shows social media's importance far outstripping that of product placement, content distribution and digital advertising. Every single respondent (100%) backed up this view, saying they believe their social media promotion is proving very effective."

Celebrity Intelligence this week released a new study, The Age of Social Influence, which includes some interesting findings about the evolution of influencer campaigns.

11/15/2017

According to WWD, the “certified postgraduate degree academic program” — which will be taught with support from Milan’s SDA Bocconi School of Management — is geared towards those with aspirations of becoming an industry influencer and will educate its 100 lucky participants on the “correct way to use social media, which focuses on quality content and respect for ethical standards. These include being specific about advertised posts and managing the number of followers and likes with transparency.”

Scholars will be educated on "the correct way to use social media"

11/09/2017

"However, not every brand can afford premium celebrities. As a result, budget-conscious brands are working with a wider range of influencers, often prioritizing engagement quality over scale."

Opinion: 38 percent of marketers are unable to tell whether influencer activity actually drives sales.

11/02/2017

Instagram, he says, has given him a taste of creative freedom -- and tipped him off to the need for more agencies that specialize in small screens.

The man behind the mashup 'combophoto' technique explains how his art and career have evolved since he started posting his hybrid images.

10/26/2017

When asked what inspires trust in an influencer’s recommendation about a cause, 63 percent cited “if the influencer personally volunteers with the organization.” Sixty-one percent chose “if the influencer shares stories of others who have been helped or impacted by the charity or cause,” and 60 percent selected “if the influencer was personally impacted by the cause.”

Storm Center: By Sharing Personal Stories, Influencers Inspire Charitable Giving

10/15/2017

"No Really! This Is My Actual job"

Imagine you’re in Tokyo driving a fast car and you’re getting paid to write about it. Forget about the 9 to 5 grind, bad office coffee, and your annoying cubicle neighbour. Your office is wherever

10/14/2017

"If there’s one thing millennials are drawn to -- it’s authenticity. They don’t want to be talked to, they want to feel like they’re engaging with a brand and having a conversation. This is where social billionaires come into play."

How marketers can form effective partnerships with social influencers who have large followings.