BrrrCool

09/04/2025

Thank you Emily Walzer of Formula4 Media, LLC for this terrific article in runstyle magazine. brrr° VP of Sales & Marketing David Ludd talks about how cooling performance fabrics such as brrr° can help runners withstand hotter temperatures so they can stay comfortable, cool, and dry for better endurance. https://www.formula4media.com/new-articles/smart-solutions-for-sun-safety

08/15/2025

We loved working with Infab and Dr. Lindsey C. Valone of California Pacific Orthopaedics SF to bring our brrr° cooling fabric technology to the UnderShield line of radiation protection vests that help keep surgeons, nurses, radiology technicians, and other healthcare professionals safer and cooler as they serve patients. Read our blog to learn more about this cutting-edge technology: https://www.brrr.com/infabs-undershield-radiation-vests-with-brrr-keep-healthcare-workers-cooler/

08/12/2025

As the leader in cool-to-the-touch fabric technology, we combine natural cooling minerals, active wicking, and rapid drying to instantly and continuously draw heat and moisture away from your skin. Learn more at https://www.brrr.com/proven/

08/06/2025

We enjoyed partnering with NRS to bring our brrr° Pro performance cooling fabric technology to a new line of ultra lightweight hoodies and shirts (and a flattering dress!) that have superior stretch and UPF 50+ sun protection. Check it out:

We're thrilled to partner with NRS to bring brrr° Pro cooling technology and superior UPF 50+ sun protection to their new line of apparel for men and women. Made with brrr° Pro cooling fabric, the NRS collection combines the powers of natural micro cooling minerals, hyper wicking, and rapid perfor...

07/18/2025

We’re proud to share that Christopher Heyn has been appointed CEO of brrr°! With deep experience in building global brands such as Lion Brothers (now part of Avery Dennison), Southern Tide, Summit Golf Brands, Nautica and NBA plus a sharp focus on performance innovation, Christopher will lead brrr° into its next phase of growth across cooling and comfort technologies. Thank you to our founder, Mary-Cathryn Kolb, who continues to support brrr° as an Advisor and Board Member.

06/26/2025

As a heat wave continues to blanket much of the United States, clothing made with our patented brrr° cooling fabric technology can help you stay cooler, dryer, and more comfortable. https://www.brrr.com/brrr-can-help-keep-you-cooler-and-more-comfortable-as-heatwave-grips-the-nation/

06/23/2025

We love seeing our partners SAUDIA AIRLINES الخطوط السعودية and Landor recognized in this article in Fast Company for their innovative thinking in creating "The Coolest Ihram" with our brrr° cooling fabric to keep Hajj pilgrims cooler and more comfortable amid hot weather. Landor executive Luc Speisser says that the idea for The Coolest Ihram was born of the airline's promise, which is Welcome to Our Future. "This is how we arrived at The Coolest Ihram: caring for the millions of pilgrims who fly to Hajj each year and helping them combat their greatest enemy: heat," Speisser told Fast Company.

Most innovation efforts are overly focused on relevance—meeting an unmet need—while ignoring the other essential ingredient: difference.

06/14/2025

We love seeing this great coverage of our longtime partner ’47 in The New York Times as the Pope was spotted wearing one of their Chicago White Sox hats! https://www.nytimes.com/athletic/6423351/2025/06/13/pope-leo-xiv-mlb-white-sox-hat/ What happens when the pope wears your hat? - The Athletic

Pope Leo XIV donned a White Sox hat at the Vatican this week. For the company that makes it, it was a dream come true.

06/10/2025

We're thrilled to bring our patented brrr° cooling fabric technology to a line of polos by DAY RED, the elite activewear and lifestyle brand created by legendary golf pro Tiger Woods in partnership with TaylorMade Golf. Learnhttps://www.brrr.com/brrr-brings-cooling-performance-to-tiger-woods-sun-day-red-polos/

06/05/2025

Longtime apparel and footwear executive David Ludd joined brrr° as VP of Sales & Marketing, and has already brought our cooling fabric technology to customers in new categories such as medical apparel and police/military body armor while also driving expansion to the Middle East and other regions. Learn more: https://www.brrr.com/brrr-news-apparel-sales-and-marketing-executive-david-ludd-joins-brrr/

05/13/2025

We are proud to be a longtime partner of FORLOH so they can use our patented cooling fabric technology to elevate the performance and comfort of their hoodies, shirts, and other outdoor apparel. Bonus: they have UPF 50+ sun protection!

Our longtime partner FORLOH has a new collection of outdoor apparel made with brrr° Pro cooling fabric that will help keep you cooler and more comfortable so you can stay outdoors longer. FORLOH offers the men’s Solair long-sleeve shirt, a short-sleeve t-shirt, a technical hoodie, and lightweigh...

05/01/2025

Please join us on May 7 at the Texprocess symposium in Atlanta, where brrr°'s Courtney Williams joins industry leaders for a live problem solving strategy session with budget constraints and real world challenges as they seek to drive efficiency and resilience in their operations.