BrrrCool

07/18/2025

We’re proud to share that Christopher Heyn has been appointed CEO of brrr°! With deep experience in building global brands such as Lion Brothers (now part of Avery Dennison), Southern Tide, Summit Golf Brands, Nautica and NBA plus a sharp focus on performance innovation, Christopher will lead brrr° into its next phase of growth across cooling and comfort technologies. Thank you to our founder, Mary-Cathryn Kolb, who continues to support brrr° as an Advisor and Board Member.

06/26/2025

As a heat wave continues to blanket much of the United States, clothing made with our patented brrr° cooling fabric technology can help you stay cooler, dryer, and more comfortable. https://www.brrr.com/brrr-can-help-keep-you-cooler-and-more-comfortable-as-heatwave-grips-the-nation/

06/23/2025

We love seeing our partners SAUDIA AIRLINES الخطوط السعودية and Landor recognized in this article in Fast Company for their innovative thinking in creating "The Coolest Ihram" with our brrr° cooling fabric to keep Hajj pilgrims cooler and more comfortable amid hot weather. Landor executive Luc Speisser says that the idea for The Coolest Ihram was born of the airline's promise, which is Welcome to Our Future. "This is how we arrived at The Coolest Ihram: caring for the millions of pilgrims who fly to Hajj each year and helping them combat their greatest enemy: heat," Speisser told Fast Company.

Most innovation efforts are overly focused on relevance—meeting an unmet need—while ignoring the other essential ingredient: difference.

06/14/2025

We love seeing this great coverage of our longtime partner ’47 in The New York Times as the Pope was spotted wearing one of their Chicago White Sox hats! https://www.nytimes.com/athletic/6423351/2025/06/13/pope-leo-xiv-mlb-white-sox-hat/ What happens when the pope wears your hat? - The Athletic

Pope Leo XIV donned a White Sox hat at the Vatican this week. For the company that makes it, it was a dream come true.

06/10/2025

We're thrilled to bring our patented brrr° cooling fabric technology to a line of polos by DAY RED, the elite activewear and lifestyle brand created by legendary golf pro Tiger Woods in partnership with TaylorMade Golf. Learnhttps://www.brrr.com/brrr-brings-cooling-performance-to-tiger-woods-sun-day-red-polos/

06/05/2025

Longtime apparel and footwear executive David Ludd joined brrr° as VP of Sales & Marketing, and has already brought our cooling fabric technology to customers in new categories such as medical apparel and police/military body armor while also driving expansion to the Middle East and other regions. Learn more: https://www.brrr.com/brrr-news-apparel-sales-and-marketing-executive-david-ludd-joins-brrr/

05/13/2025

We are proud to be a longtime partner of FORLOH so they can use our patented cooling fabric technology to elevate the performance and comfort of their hoodies, shirts, and other outdoor apparel. Bonus: they have UPF 50+ sun protection!

Our longtime partner FORLOH has a new collection of outdoor apparel made with brrr° Pro cooling fabric that will help keep you cooler and more comfortable so you can stay outdoors longer. FORLOH offers the men’s Solair long-sleeve shirt, a short-sleeve t-shirt, a technical hoodie, and lightweigh...

05/01/2025

Please join us on May 7 at the Texprocess symposium in Atlanta, where brrr°'s Courtney Williams joins industry leaders for a live problem solving strategy session with budget constraints and real world challenges as they seek to drive efficiency and resilience in their operations.

04/28/2025

We enjoyed working with QYNDA Activewear to bring brrr° cooling fabric technology to their line of modest apparel for women. Learn more: https://www.brrr.com/qynda-brings-brrr-cooling-comfort-to-modest-activewear-line/

04/23/2025

We're proud to partner with SAUDIA AIRLINES الخطوط السعودية and brand specialist Landor to create "The Coolest Ihram" made with patented brrr° cooling technology that's independently lab tested and proven to keep you cooler. The male Ihram also has UPF 2,000 sun protection to protect pilgrims from harmful rays during Hajj and Umrah. https://www.brrr.com/saudia-brrr-partnership-creates-the-coolest-ihram-for-hajj-umrah/

04/21/2025

We enjoyed collaborating with Bass Pro Shops on this new World Wide Sportsman 3D Cool collection made with brrr° cooling fabric. The shirts, hoodies, dresses and other garments offer superior cooling, wicking and drying — plus UPF sun protection so you can stay on the water longer.

Bass Pro Shops offers an expanded collection of World Wide Sportsman® 3D Cool apparel made with brrr° cooling fabric that can help keep you cooler and more comfortable when temperatures rise — and all year round. Made with 3D Cool technology powered by brrr°, the hoodies, shirts, dresses, and y...

03/29/2025

Check out the new Macpac collection of outdoor apparel made with brrr° cooling fabric that will keep you cooler and protected from the sun while you're out hiking, fishing, paddle boarding, boating, and enjoying other outdoor activities. https://www.macpac.co.nz/search/go?q=brrr&lang=en_NZ