The Loyalty Firm

04/01/2025

📣 Auckland 's Post-Punk revivalists Swallow the Rat are headed to Europe a 25+ date tour! Make sure to catch them live this Fall and pickup their upcoming EP 'Face Unpopular' on vinyl!

🤘🤘🤘

03/19/2025

Swallow the Rat mentioned in Rolling Stone AU/NZ ‼️

Stay up to date with all the standout tracks released last week with Rolling Stone AU/NZ’s weekly roundup

03/18/2025

📣 ICYMI: Last week, Tāmaki Makaurau artist Swallow the Rat announced a new EP and dropped the first single + video 'Face Unpopular".

Biting lyrics, woozy guitar and fuzzy bass make up this incredible post-punk track.

Go take a listen on your favorite platforms!

03/14/2025

t might be a little blasphemous to bring out the Radiohead comparisons this early, but the instrumentals on this project are seriously next level: haunting violins, big drums and beautiful guitars galore.

03/13/2025

🚨 Our Official Showcase is TONIGHT at Zilker Beer ‼️
Doors at 630p, show starts at 7pm!!

SoundMass ::: 10PM
::: 9PM
::: 8PM
::: 7PM

📣 Small cover charge for those without SXSW badges and wristbands

03/07/2025

Recommended: SoundMass 3/11 at 13th floor ( The Cosmic Clash x Play to the Plants)

For every year’s SXSW installment, different activations pop up all over the city to bring SX-goers daytime programming before things switch over to an all-official format in the evening. The…

03/07/2025

Thursday, March 13h at Zilker Brewing Company
SXSW badges and wristbands prioritized, small cover charge at the door available for individual entry without badges/wristbands

10PM SoundMass (aka my education + Theta Naught)
9PM Lauren Lakis
8PM Murdocks
7PM Exotic Fruitica

Doors at 6pm ish.
Poster by Velcrowolf

03/03/2025

SXSW 2025 is on our mind!!
Are you going??
🤘

01/29/2025

New show on deck for 2.22.25 🤘🤘🤘

05/16/2024

🌴 LA //// + + + presented by

Venue is 🤫 TBA

All ages 🤘🤘🤘

Special thanks to

03/14/2024

Our SXSW Official Showcase is tonight at Zilker Brewing Company ‼️

Lineup:
Arches (Hong Kong) 7PM
Lauren Lakis (LA/Austin) 8PM
Swallow the Rat (Auckland) 9PM
my education (Austin) 10PM

Wristbands/badges prioritized but you can get in with small cover

Doors at 6PM
Poster designed by Velcrowolf

🤘🤘🤘

03/14/2024

Our Official Showcase is tonight!

Lineup:
(Hong Kong) 7PM
(LA/Austin) 8PM
(Auckland) 9PM
(Austin) 10PM

Wristbands/badges prioritized but you can get in with small cover

Doors at 6PM
Poster designed by

🤘🤘🤘