Opinionated Media

09/17/2026

Use Code OPM for $25 on your first Deposit: novig.onelink.me/JHQQ/e4bbshta What's going on everybody, and welcome back to another episode of 54 Yards! This week

09/15/2026

Nike✖️Scheels Beauty Shots 📸

Client: Nike SCHEELS
Lead: passive.
Photographer/Editor: Bert Briceno | Photographer / Videographer

09/15/2026

Week 2 of the college football season delivered absolute chaos, and we’re breaking it all down on Episode 8 of 54 Yards. Texas pulled off a massive comeback t

09/11/2026

Use Code OPM for $25 on your first Deposit: novig.onelink.me/JHQQ/e4bbshta Week 2 of the college football season brings some massive early-season tests, and we�

09/09/2026

Scheels X Nike Grand Opening Recap 🎥

Lead: passive.

Client: Nike SCHEELS
Artwork: Will Bryant
Videographer: Mars
Edit: Mars
Photos: Bert Briceno | Photographer / Videographer
BTS: Cam Thierry
Social Media: Austin Beck

09/08/2026

Week 1 of the college football season delivered chaos, statement wins, and a few major warning signs — and we’re breaking all of it down on Episode 6 of 54

09/03/2026

On Episode 6 of Season 5 of 54 Yards, Cam and Carlos break down the biggest games of the weekend, starting with what we need to see from Oklahoma and Texas in t

09/02/2026

Nike ✖️ Scheels Activation with the team!

Special thanks to the team passive. kaleb fossum for the opportunity ♻️

Bert Briceno | Photographer / Videographer Mars crushed it per usual 🔥

09/01/2026

Use Code OPM for $25 on your first Deposit: novig.onelink.me/JHQQ/e4bbshta College football is officially back, and we’re diving into everything from Week 0 b

08/12/2026

Here's the actual story.

Parked Car Talks has always been our steadiest show. Reliable audience, consistent numbers, never a breakout. For six straight months people watched an average of 17 seconds per view. Solid, but flat.

In July we changed the format.

Watch time went from averaging 98 hours a month to 216. Time per viewer went from 17 seconds to 49. New subscribers went from 8 a month to 19 — the best month of the year by a wide margin.

We didn't spend a dollar promoting it. We didn't post more often. Same show, same hosts, same audience.

What changed is that people started finishing what they started.

That's the part most people miss about YouTube. Reach isn't the constraint — retention is. The platform decides how far to push something based on whether people stay, and if they don't, more posting just spreads the same problem wider.

Same month, our TikTok on Opinionated Media went from 5,100 views to 22,700. Likes in that one month beat the previous six combined.

Two different platforms, same lesson: the format was the ceiling, not the effort.

If you're making content and feel stuck, I'd look hard at what people do 20 seconds in before I'd look at anything else.

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