Marketing Examined

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04/22/2026

First 48 in NYC.

04/18/2026

Greatness requires everything. And then more.

04/17/2026

A great day is a productive day. One where momentum can double or triple within 24 hours and rides into the following weeks.

Some of the highlights from yesterday:

• great in person meeting with the founder of to talk overall business, content strategy, and a secret project I'm working on
• a potential, short but impactful campaign we need to go film in Miami during f1 weekend.
• meeting with to chat through
• another meeting with to talk potentially working on some projects together
• before wrapping the day with a cynic effort lower body day

The filming stopped there but went back to the crib to put my little angel to sleep before cranking through final details for a shoot happening tonight

All a blessing

A time was had. Goals were hit. Wade taught me how to read the greens. Breakdowns coming this week!
04/11/2026

A time was had. Goals were hit. Wade taught me how to read the greens.

Breakdowns coming this week!

AUGUSTA DAY 1: we’re at the masters with shooting for . The goal coming in (internally) was to go from ~1000 followers ...
04/08/2026

AUGUSTA DAY 1: we’re at the masters with shooting for . The goal coming in (internally) was to go from ~1000 followers to 10k in 5 days. This am I chatted with and that was also his goal.

That’s a “say less” moment. We’ll make it happen.

But it wasn’t a show up to an event and shoot random sh*t and hope it wins.

There was 3 weeks of prep work that went into every pillar, concept, and format you’ll see on the page.

So, what started as 1000 followers ended at over 4000 followers in less than 24 hours. Which I’ll break down tomorrow.

And tbh today was the weakest day from a volume perspective. We had to capture everything today. Get the most relevant things out asap but tomorrow we start cranking.

S/o to the team for letting us cook.

Follow so we actually hit 10k lol

Last two weeks. Flying out tomorrow to Augusta with Malbon. Series. Live editing. Concepts on concepts. And aiming for 6...
04/06/2026

Last two weeks.

Flying out tomorrow to Augusta with Malbon. Series. Live editing. Concepts on concepts. And aiming for 69+ pieces of content in 5 days.

LFG.

04/02/2026

Everything UPDATE:

Been quiet on here because I've been heads down with .

A wild, successful, and chaotic 90 days. But all good nonetheless.

But about to get busy on here.

Here's why:

is about to go to level 10 ex*****on and operations. So you're going to see a lot more of it here and on the dedicated page.

and I have been recording much more guest episodes + were introducing different formats to the pod that I know you will enjoy.

Yesterday we dropped a helluva episode with

And we have another 10/10 episode going live with next week

And I'll be in NY in three weeks with brian to film 5+ episodes.

Next, and I are launching our OUT OF OFFICE show which we've been working on for the last 10 months. We traveled all over the country for episodes.

Don't want to spoil the details yet.

You'll see that here next week too.

Then a few rapid fire parts.

I have a personal newsletter going live next week that's going to share all the behind the scenes from growing , a ton of the campaigns and BTS for it and how we go from A to Z there, team updates, content updates, the CPG brand we’re launching (shh), and a s**t ton more.

On top of all my family time and trips and training.

All will be here!! Pumped to share way more.

And to do this at the highest and most efficient level you need to use SARAL. Especially based on where the landscape of...
04/02/2026

And to do this at the highest and most efficient level you need to use SARAL.

Especially based on where the landscape of creator programs is going.

It's no longer a one off game. It's a strategic volume game matched with quality and efficiency.

Link in the bio to book a demo and kick off Q2 right.

Last week I hit up because I decided I’m gunna train for his .official BBC and wanted to see my baseline. I’ve been tra...
03/20/2026

Last week I hit up because I decided I’m gunna train for his .official BBC and wanted to see my baseline.

I’ve been training the last few years. But I haven’t been sprinting, jumping, throwing med balls, doing broad jumps, basically all the s**t I did 10 years ago when I was playing ball. Add in all the mobility and flexibility work and it was a different time.

At the time the goal was to always be the freakiest athlete possible. Which made training easy. The North Star was always there.

But over the last few years I’ve looked for something to train for that played into my strengths. Something that made me want to compete against everyone and dominate.
official is that for me.

So, yes you’ll see all my brand, creative direction, business content. But also a lot of training content.

And on everything it won’t be cringe.

S/o to for putting me through it after not sprinting for 5-6 years.

The best tool for finding and vetting the right creators is SARAL. Hands down. Link in the bio to book a free demo and 5...
03/12/2026

The best tool for finding and vetting the right creators is SARAL. Hands down.

Link in the bio to book a free demo and 5x your creator output.

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