01/08/2026
R&D doesnโt fail because teams lack ideas. It fails because too much time and money are spent validating the wrong ones. As generative AI floods R&D pipelines with possibilities, the real competitive advantage comes from knowing which paths not to pursue.
In this Forbes Technology Council article, Enthought COO Michael Connell explains why predictive AI is key to driving ROI in scientific R&D.
Read the full article here: https://www.forbes.com/councils/forbestechcouncil/2026/01/05/how-predictive-ai-works-as-an-roi-engine-for-rd/
True ROI for R&D won't come from the tool that generates 10,000 new ideas. It will come from the tool that confidently tells you which 9,990 to ignore.