
08/08/2025
People have been asking for a native ‘repost’ feature on this app for years, but Instagram held off because they wanted the platform to “stay focused on original content”
....even though folks have been using other apps to ‘repost‘ to their feeds, often without any credit to the original creator. 🤷🏼♀️
While at first I was like, oh they’re just copying Tiktok, i do really like that feature on TikTok & it really does make sense to finally offer that on this platform as well.
Also unlike Stories that disappear in 24 hours, a Repost will live on someone else’s brand new ✨Reposts tab✨ which means that it can (potentially) keep bringing in views for you after it’s re-posted to other folks pages AND links directly to your page.
If you’re looking to grow your account, I recommend including content pieces in your strategy specifically for attracting more visibility, which would mean content that can be shared to stories, in the DMs, and now directly to the feed.
Let me know what you think about this in the comments!
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