10/22/2025
AHHHH! I feel like I haven’t had a second to slow down and really express how grateful I am with how the release of DRIP has been going - so I’m taking a moment at this coffee shop in Amsterdam during the chaos of ADE to let it sink in and I want to share the story a lil of why this one is extra special and express my gratitude!!!
DRIP is my first independent release in a while, and after some large releases on some bigger labels, I would be lying if I said I wasn’t nervous.
For those that aren’t in Music and don’t understand the label game,releasing on a big label is a goal for many because it is seen as a stamp of approval and an endorsement by bigger names in the game. It often time comes with more engagement on your releases, more visibility, and credibility- but at a cost.
When releasing with labels, you’re often forfeiting the ownership of your master, a half of all your royalties made on the song, and the creative freedom and artistic vision on the cover art, photo shoots, etc.
I say all this with absolutely no hate towards labels, I’ve really enjoyed my experience with everyone I’ve worked with, and do you still plan on releasing on labels in the future - however with this one, I wanted to release it independently to 1) start building something that is sustainable for me as an artist and that I could have full ownership of 2) to see if I could do it and see how much the labels were really contributing to the success of these records…
And that’s where the fear and self doubt set it , “ did I make a mistake, not signing this track to label? Did I go in independent too early? Is anyone even going to hear these or care about this track?” Blah blah ..
and come release day, I got added to not one but two huge Spotify editorial playlists. All New Dance & Nasty Bits. And not just ok them, but the 3rd POSITION on the playlist for nasty bits. As an independent release… truly wild and changed everything I thought I knew about the releasing game.
So all this to say, thank you so much for all the support and every listen that you guys give. Thank you for believing in jt without the stamp of approval from a label🫶🏻
