Texas Immersive

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Austin, TX
Texas Immersive

We aren’t just innovators, we’re translators of today’s world.

11/10/2025

As an Experience Designer at TXI, Jiyi Liu transforms imagination into immersive worlds, where storytelling, technology, and emotion converge to turn dreams into reality.

10/28/2025

Today’s the day! Texas Immersive welcomes Vicki Dobbs Beck, VP at Lucasfilm & ILM.

Vicki spent 30+ years innovating at the highest level of entertainment and now she’s coming to UT Austin to talk about the future of immersive storytelling.

We’ll see you tonight at 5:30 at the DMC 2nd floor auditorium, 2.106. Seats are first come, first served.

10/27/2025

Thrilled to welcome our new Advisory Board! Our first in-person meeting was filled with energy, vision, and big dreams for the future of the Texas Immersive Institute. Though we missed a few members, we’re deeply grateful for everyone’s passion and commitment to advancing our mission.

10/20/2025

🎥 Meet Doreen, our TXI Communication Intern 🎥

She believes storytelling goes beyond screens, it’s about crafting experiences that make people feel. From digital strategy to community storytelling, Doreen sees Texas Immersive as alive, a place where creativity and communication grow together.

10/13/2025

⚙️ Meet Thomas, our TXI Tech Intern! ⚙️

From exploring haptics and VR to helping others bring ideas to life in the lab, Thomas sees Texas Immersive as all about opportunity, a space to experiment, collaborate, and turn curiosity into creation.

10/08/2025

In celebration of our upcoming Explorer In Residence speaker, Vicki Dobbs Beck, we’re putting the galaxy’s greatest characters head-to-head in a bracket showdown - and you decide who advances. Each round, vote for your favorite hero, villain, or droid until one ultimate champion reigns supreme.

Go to our stories to submit your favorite Star Wars character and stay tuned to our stories to cast your votes and see who survives the madness! ⚔️✨

10/06/2025

✨ Meet Siena, our TXI Ambassador & Content Creator! ✨

From blending innovation and play in Trailblazers to imagining neon synthwave worlds, she sees Texas Immersive as all about fun, fun in the process, discovery, and creativity.

09/29/2025

✨ Meet Neenah, our Explorer in Residence Communications Intern! ✨

From building narrative-driven games to finding inspiration in the Haptics Room, she sees Texas Immersive as a bridge that connects creativity, design, and storytelling.

09/23/2025

✨We’re hiring!

Join the Texas Immersive Institute as our new Immersive Technology Lead — shaping the future of storytelling through VR/AR, spatial audio, projection mapping, haptics, and more.

📍 Full-time | In-person | $75K + benefits
💡 Innovate. Mentor. Build.

Apply now and help us push the boundaries of immersive media. Link in bio

09/16/2025

Curious about Projection Mapping?

Join us this Thursday, September 18th from 11:30am-1:30pm in the TXI lab (CMA 5.102) to learn and demo with our new Associate Director Kate Freer!

She’ll be digging into how to create immersive installations using Isadora, which allows you to map visuals onto any shape or structure in real time.

Snacks will be provided. We hope to see you there!

Photo credit:

09/10/2025

Join us tomorrow from 11am - 2pm for our first fall Open Sandbox day! Explore the future of immersive media and play with us!

The TXI lab is in CMA 5.102.

08/28/2025

Saying ‘see you later’ to our favorite program manager. We’re going to miss you, Azalea!

Show her some love on her last day with TXI!

Address

Austin, TX
78712

Website

https://immersive.moody.utexas.edu/

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