Lacey Social

Lacey Social Your guide to sustainable, organic growth on social media. ๐Ÿ’ซ
๐Ÿ“ATX | HTX

Oops! ๐Ÿซฃ Didn't mean to ghost you! โ €โ €โ €โ €โ €โ €โ €โ €โ €The past two weeks have been BUSY, and I'm only getting busier! Between taxes...
04/01/2025

Oops! ๐Ÿซฃ Didn't mean to ghost you!
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The past two weeks have been BUSY, and I'm only getting busier! Between taxes, personal (exciting!) life events, and onboarding a new branding client โ€“ creating content for this account has been at the bottom of my to-do list.
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My clients, and making sure work doesn't consume every second of my life, will always come first! โค๏ธ I've had so much fun making content on this account in Q1, but I'll need to hit pause for a moment until my personal life slows down and I take care of all my CEO tasks.
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Stick with me, y'all โ€“ I'm not going anywhere!
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See y'all on Monday! ๐Ÿฅ‚โ €โ €โ €โ €โ €โ €โ €โ €โ €But before I sign off, let's chat really quick about scheduling your content to auto-post...
03/14/2025

See y'all on Monday! ๐Ÿฅ‚
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But before I sign off, let's chat really quick about scheduling your content to auto-post. ๐ˆ ๐ƒ๐Ž ๐๐Ž๐“ ๐‘๐„๐‚๐Ž๐Œ๐Œ๐„๐๐ƒ ๐ˆ๐“.
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If you're setting your content to auto-post, you're most likely not planning to spend 15-30 min engaging with your audience before/after your post goes live. That's a big no-no!
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While I don't recommend posting on the weekends, sometimes it's unavoidable. ๐Ÿคท๐Ÿปโ€โ™€๏ธ So if you do have something to share with your audience this weekend, set a reminder on your phone to manually post and engage with your audience for best results. It's just 30 min out of your day!
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Are you an auto-post supporter or hater? Let's have an open discussion in the comments โฌ‡๏ธ
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Two words: Audience Behavior ๐Ÿ“ฒโ €โ €โ €โ €โ €โ €โ €โ €โ €your audienceโ€™s scrolling habits + Instagram insights = your posting sweet spot. ...
03/05/2025

Two words: Audience Behavior ๐Ÿ“ฒ
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your audienceโ€™s scrolling habits + Instagram insights = your posting sweet spot.
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Consistency and quality will always matter more than timing โ€” but finding the right time to post can definitely help get more eyes on your content! ๐Ÿ‘€
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When do you usually scroll?
Morning? Late at night?
Drop a comment and let me know!
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March is right around the corner โ€” which means itโ€™s time to start planning fresh, creative content! ๐ŸŒฑโ €โ €โ €โ €โ €โ €โ €โ €โ €Here are t...
02/28/2025

March is right around the corner โ€” which means itโ€™s time to start planning fresh, creative content! ๐ŸŒฑ
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Here are the key points โ€“
๐ŸŒท March Madness
๐ŸŒท Women's History Month
๐ŸŒท Daylight Savings (3/9)
๐ŸŒท St. Patrick's Day (3/17)
๐ŸŒท First Day of Spring (3/20)
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What are you looking forward to most? If you have any other content ideas, share them in the comments! โฌ‡๏ธ
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Let's talk about the customer journey on social media ๐Ÿ‘‡๐Ÿผโ €โ €โ €โ €โ €โ €โ €โ €โ €This is the path your followers take from seeing your c...
02/24/2025

Let's talk about the customer journey on social media ๐Ÿ‘‡๐Ÿผ
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This is the path your followers take from seeing your content to becoming a customer or client:
โœจ ๐“๐ก๐ž ๐‡๐จ๐จ๐ค
It starts with attention. A scroll-stopping post, a relatable Reel, or a value-packed Story grabs their interest.
โœจ ๐“๐ก๐ž ๐‚๐ฎ๐ซ๐ข๐จ๐ฌ๐ข๐ญ๐ฒ
Now theyโ€™re intrigued โ€” so they check your profile. Is your bio clear? Do your highlights tell your story? Are your posts consistent and valuable?
โœจ ๐“๐ก๐ž ๐‚๐ฅ๐ข๐œ๐ค
They tap the link in your bio. (Is your link easy to navigate? Do you guide them where you want them to go?)
โœจ ๐“๐ก๐ž ๐„๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž
Your website needs to deliver. Is it simple, fast, and mobile-friendly? Does it answer their questions and offer solutions?
โœจ ๐“๐ก๐ž ๐€๐œ๐ญ๐ข๐จ๐ง
When trust meets convenience, theyโ€™re ready to book, buy, or inquire.
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If people arenโ€™t converting, audit each step of this journey. Sometimes a small tweak makes a huge difference! ๐Ÿš€
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Feel like your content is getting lost in the void? ๐ŸŒ€ The secret to breaking through the algorithm isnโ€™t luck โ€” itโ€™s eng...
02/12/2025

Feel like your content is getting lost in the void? ๐ŸŒ€ The secret to breaking through the algorithm isnโ€™t luck โ€” itโ€™s engagement!
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The more people interact with your posts, the more Instagram boosts your content to new eyes. ๐Ÿ‘€ That means better visibility, stronger relationships, and more business growth!
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If youโ€™ve been feeling stuck, donโ€™t worry โ€” it only takes a few small changes to see ๐๐ˆ๐† results. โšก๏ธ
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๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐“๐š๐ค๐ž๐ฌ ๐“๐ข๐ฆ๐ž โ€” ๐˜›๐˜ณ๐˜ถ๐˜ด๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜—๐˜ณ๐˜ฐ๐˜ค๐˜ฆ๐˜ด๐˜ดIn the age of instant gratification, itโ€™s easy to expect quick results. โšก๏ธ But when...
02/10/2025

๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐“๐š๐ค๐ž๐ฌ ๐“๐ข๐ฆ๐ž โ€” ๐˜›๐˜ณ๐˜ถ๐˜ด๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜—๐˜ณ๐˜ฐ๐˜ค๐˜ฆ๐˜ด๐˜ด

In the age of instant gratification, itโ€™s easy to expect quick results. โšก๏ธ But when it comes to building a strong social media presence, slow and steady wins the race.
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โฃ๏ธ ๐‚๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐ž๐ง๐œ๐ฒ ๐Ž๐ฏ๐ž๐ซ ๐๐ž๐ซ๐Ÿ๐ž๐œ๐ญ๐ข๐จ๐ง
Focus on showing up and providing value consistently.
โฃ๏ธ ๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐Œ๐š๐ญ๐ญ๐ž๐ซ๐ฌ ๐Œ๐จ๐ซ๐ž ๐“๐ก๐š๐ง ๐๐ฎ๐ฆ๐›๐ž๐ซ๐ฌ
Real connections beat vanity metrics every time.
โฃ๏ธ ๐๐ฎ๐š๐ฅ๐ข๐ญ๐ฒ > ๐๐ฎ๐š๐ง๐ญ๐ข๐ญ๐ฒ
Itโ€™s not about how many posts you make; itโ€™s about how impactful they are.
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Remember: Growth is a marathon, not a sprint.
Keep going, and the results will come!
Xx
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Trial Reels... what's the big deal? ๐Ÿค”โ €โ €โ €โ €โ €โ €โ €โ €โ €TLDR; After sharing a Trial Reel and being unsatisfied with the post perfo...
02/05/2025

Trial Reels... what's the big deal? ๐Ÿค”
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TLDR;
After sharing a Trial Reel and being unsatisfied with the post performance, it inspired me to redesign the video by swapping out the footage and re-aligning the on-screen text!
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๐™„'๐™ข ๐™ฃ๐™ค๐™ฉ ๐™™๐™ค๐™ฃ๐™š, ๐™ฉ๐™๐™ค๐™ช๐™œ๐™. I have an experiment! ๐Ÿ’ก
In the coming days, I'm going to upload two reels that have the same topic with different designs, video, and verbiage. Stay tuned for part 2 of this post where I share the results!
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Saying goodbye to ๐‰๐š๐ง๐ฎ๐š๐ซ๐ฒ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“ โค๏ธโ €โ €โ €โ €โ €โ €โ €โ €โ €That seriously felt like the longest month EVER!!! ๐Ÿ˜‚ โ €โ €โ €โ €โ €โ €โ €โ €โ €
02/03/2025

Saying goodbye to ๐‰๐š๐ง๐ฎ๐š๐ซ๐ฒ ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ“ โค๏ธ
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That seriously felt like the longest month EVER!!! ๐Ÿ˜‚
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Thinking of hiring a Social Media Manager? ๐Ÿ“ฒ Here's what you need to have in place first!โ €โ €โ €โ €โ €โ €โ €โ €โ €โ˜‘๏ธ ๐‚๐ฅ๐ž๐š๐ซ ๐๐ซ๐š๐ง๐ ๐ˆ๐๐ž๐ง๐ญ๐ข๐ญ...
01/29/2025

Thinking of hiring a Social Media Manager? ๐Ÿ“ฒ Here's what you need to have in place first!
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โ˜‘๏ธ ๐‚๐ฅ๐ž๐š๐ซ ๐๐ซ๐š๐ง๐ ๐ˆ๐๐ž๐ง๐ญ๐ข๐ญ๐ฒ
Know your brand voice, values, and target audience. This will guide your social media strategy!
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โ˜‘๏ธ ๐๐ซ๐š๐ง๐๐ข๐ง๐  ๐†๐ฎ๐ข๐๐ž๐ฅ๐ข๐ง๐ž๐ฌ
From your logo to your fonts, color palette, and tone of voice, ensure your brand identity is clear and consistent.
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โ˜‘๏ธ ๐ƒ๐ž๐Ÿ๐ข๐ง๐ž๐ ๐†๐จ๐š๐ฅ๐ฌ
Whether it's increasing brand awareness, boosting engagement, or driving sales, having clear objectives is key to success. ("more followers" is not a good goal!)
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โ˜‘๏ธ ๐Š๐ง๐จ๐ฐ ๐˜๐จ๐ฎ๐ซ ๐“๐š๐ซ๐ ๐ž๐ญ ๐€๐ฎ๐๐ข๐ž๐ง๐œ๐ž
Who are you speaking to? Understanding your audience is the first step toward creating content that resonates.
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โ˜‘๏ธ ๐“๐ข๐ฆ๐ž ๐š๐ง๐ ๐„๐ง๐ž๐ซ๐ ๐ฒ
Understand that social media management is a partnership. Be ready to collaborate and provide additional materials such as photos and videos!
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When these pieces are in place, we can craft a custom strategy to elevate your brand's online presence. Ready? Letโ€™s talk! ๐Ÿ’ฌ
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Fall in love with your content this February. โค๏ธโ €โ €โ €โ €โ €โ €โ €โ €โ €For the shortest month of the year, there sure is a lot going o...
01/27/2025

Fall in love with your content this February. โค๏ธ
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For the shortest month of the year, there sure is a lot going on! Here are the key points:
๐Ÿ–ค Black History Month
๐Ÿ–ค Groundhog Day (2/3)
๐Ÿ–ค Super Bowl Sunday (2/9)
๐Ÿ–ค Galentine's Day (2/13)
๐Ÿ–ค Valentine's Day (2/14)
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What are you looking forward to most in February? ๐Ÿ‘€ While I'm not a big football fan, I am excited to see all the Super Bowl commercials and the halftime show! ๐Ÿคฉ
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When you work with me, you work with ๐˜ฎ๐˜ฆ โ€” no middlemen, no outsourcing. ๐Ÿ“ฒ๐Ÿคโ €โ €โ €โ €โ €โ €โ €โ €โ €When it comes to my clients, I believ...
01/24/2025

When you work with me, you work with ๐˜ฎ๐˜ฆ โ€” no middlemen, no outsourcing. ๐Ÿ“ฒ๐Ÿค
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When it comes to my clients, I believe in quality over quantity. By keeping my client base intentionally small, I can give each business the attention and care it deserves!
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I donโ€™t hire others to create content or manage your experience because I believe in keeping our partnership personal, consistent, and tailored just for you โ€“ just like how your social media should feel for your followers.
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If youโ€™ve been waiting for the right moment to invest in your brand, this is it. ๐Ÿ‘‰๐Ÿผ ๐ˆโ€™๐ฏ๐ž ๐ ๐จ๐ญ ๐ญ๐ฐ๐จ ๐จ๐ฉ๐ž๐ง๐ข๐ง๐ ๐ฌ ๐Ÿ๐จ๐ซ ๐ง๐ž๐ฐ ๐œ๐ฅ๐ข๐ž๐ง๐ญ๐ฌ! If you think I'd be a great asset to your team, let's chat.
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This app is not the same as it was a few weeks ago! ๐Ÿ“ฒโ €โ €โ €โ €โ €โ €โ €โ €โ €If you've been on IG for a while now, you know that update...
01/22/2025

This app is not the same as it was a few weeks ago! ๐Ÿ“ฒ
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If you've been on IG for a while now, you know that updates to this platform happen frequently. But it almost feels like we've done a full 180 in less than 30 days!
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At a glance, here's what's new...
โšก๏ธ ๐…๐ซ๐ข๐ž๐ง๐๐ฌ ๐‘๐ž๐ž๐ฅ๐ฌ ๐“๐š๐›
โšก๏ธ ๐Ÿ‘- ๐Œ๐ข๐ง๐ฎ๐ญ๐ž ๐‘๐ž๐ž๐ฅ๐ฌ
โšก๏ธ ๐๐ž๐ฐ ๐๐ซ๐จ๐Ÿ๐ข๐ฅ๐ž๐ฌ
โšก๏ธ ๐„๐๐ข๐ญ๐ฌ: ๐€ ๐๐ž๐ฐ ๐€๐ฉ๐ฉ
โšก๏ธ ๐“๐ซ๐ข๐š๐ฅ ๐‘๐ž๐ž๐ฅ๐ฌ (not new, but has been heavily promoting recently.)
โšก๏ธ ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ ๐๐จ๐ญ๐ž๐ฌ
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Let's play a game ๐Ÿ‘€ In the comments, let me know which new feature you ๐“ต๐“ธ๐“ฟ๐“ฎ and ๐“ต๐“ธ๐“ช๐“ฝ๐“ฑ๐“ฎ the most!
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I'll go first: I ๐“ต๐“ธ๐“ฟ๐“ฎ the idea of the new Edits app, and I ๐“ต๐“ธ๐“ช๐“ฝ๐“ฑ๐“ฎ that story highlights are moving to our profile grids.
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My thoughts on Meta getting rid of fact-checking โฌ‡๏ธโ €โ €โ €โ €โ €โ €โ €โ €โ €๐ˆ๐ง ๐œ๐š๐ฌ๐ž ๐ฒ๐จ๐ฎ ๐ฆ๐ข๐ฌ๐ฌ๐ž๐ ๐ข๐ญ,Meta is putting an end to their curren...
01/20/2025

My thoughts on Meta getting rid of fact-checking โฌ‡๏ธ
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๐ˆ๐ง ๐œ๐š๐ฌ๐ž ๐ฒ๐จ๐ฎ ๐ฆ๐ข๐ฌ๐ฌ๐ž๐ ๐ข๐ญ,
Meta is putting an end to their current third party fact checking program in a seemingly politically motivate move in favor of the incoming presidential administration. Meta will now operate under a โ€œCommunity Notes" program leaving it up to fellow users to determine if posts made on Meta platforms (Instagram, Facebook, Threads) are false, misleading, or harmful. Basically, anything goes now.
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๐๐จ๐ฅ๐ข๐ญ๐ข๐œ๐ฌ ๐š๐ฌ๐ข๐๐ž,
this update should remind people to always be kind in the content they share and the comments they leave. Additionally, we all need to remember that not everything you read and see online is true, especially with the ever-evolving use of AI. Always look to credible news sources for the most accurate information!
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๐‡๐จ๐ฐ ๐ฐ๐ข๐ฅ๐ฅ ๐ข๐ญ ๐š๐Ÿ๐Ÿ๐ž๐œ๐ญ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐จ๐ง ๐ˆ๐ง๐ฌ๐ญ๐š๐ ๐ซ๐š๐ฆ/๐…๐š๐œ๐ž๐›๐จ๐จ๐ค?
Unless you have an interest in consuming or creating politically-focused content, you won't see much difference in the content that Meta recommends to you! So keep on keeping on, and remember to do your own research, form your own opinions, and remain respectful when it comes to political discourse online.
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What are your thoughts? ๐Ÿค” Let's have an open, ๐™ ๐™ž๐™ฃ๐™™, conversation in the comments.
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Running your social media ๐™จ๐™๐™ค๐™ช๐™ก๐™™๐™ฃโ€™๐™ฉ run your life. ๐Ÿคณ๐Ÿปโ €โ €โ €โ €โ €โ €โ €โ €โ €As a business owner, your time is precious, and juggling s...
01/16/2025

Running your social media ๐™จ๐™๐™ค๐™ช๐™ก๐™™๐™ฃโ€™๐™ฉ run your life. ๐Ÿคณ๐Ÿป
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As a business owner, your time is precious, and juggling social media on top of everything else can feel overwhelming! ๐Ÿ˜Ÿ
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Here are 5 signs itโ€™s time to hire a social media manager:
โœจ You know social media is important, but you just donโ€™t have the time.
โœจ You dread having to post.
โœจ You struggle to come up with creative content ideas.
โœจ Social media feels like a full-time job, on top of your actual job.
โœจ Your social media efforts arenโ€™t turning into results.
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A *๐™œ๐™ค๐™ค๐™™* social media manager isnโ€™t just someone who posts pretty pictures โ€” theyโ€™re a strategist ๐Ÿ™‹๐Ÿปโ€โ™€๏ธ who helps you build your brand, connect with your audience, and turn followers into loyal customers.
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If any of this resonates, letโ€™s talk! ๐Ÿค Iโ€™m here to help take your online presence to the next level.
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Do your Reels stop the scrollโ€”or are they just scrolling past? ๐ŸŽฅ๐Ÿค”โ €โ €โ €โ €โ €โ €โ €โ €โ €Use these 5 proven tips to create Reels that s...
01/15/2025

Do your Reels stop the scrollโ€”or are they just scrolling past? ๐ŸŽฅ๐Ÿค”
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Use these 5 proven tips to create Reels that stop the scroll and deliver results โ€“
โœจ ๐Š๐ž๐ž๐ฉ ๐ข๐ญ ๐’๐ก๐จ๐ซ๐ญ โ€“ Less is more.
โœจ ๐”๐ฌ๐ž ๐“๐ž๐ฑ๐ญ โ€“ Caption everything to maximize your reach.
โœจ ๐’๐ญ๐š๐ซ๐ญ ๐–๐ข๐ญ๐ก ๐š ๐‡๐จ๐จ๐ค โ€“ Your first 3 seconds are everything.
โœจ ๐€๐๐ ๐€๐ฎ๐๐ข๐จ โ€“ Music brings your content to life.
โœจ ๐๐ซ๐จ๐ฏ๐ข๐๐ž ๐•๐š๐ฅ๐ฎ๐ž, ๐„๐ง๐ญ๐ž๐ซ๐ญ๐š๐ข๐ง, ๐จ๐ซ ๐ˆ๐ง๐ฌ๐ฉ๐ข๐ซ๐ž โ€“ If they love it, theyโ€™ll share it.
๐Ÿ’ซ ๐‘ฉ๐‘ถ๐‘ต๐‘ผ๐‘บ: Create a reel cover, make sure you have good lighting, use mics on speaking reels.
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Be sure to experiment with different styles and see what resonates with your audience the most.
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What do you find works best for your reels? Did I miss any tips? Let's chat in the comments!
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In the world of social media, no two days are the same, and thatโ€™s what keeps things exciting! ๐Ÿฅ‚โ €โ €โ €โ €โ €โ €โ €โ €โ €Itโ€™s all about ...
01/10/2025

In the world of social media, no two days are the same, and thatโ€™s what keeps things exciting! ๐Ÿฅ‚
โ €โ €โ €โ €โ €โ €โ €โ €โ €
Itโ€™s all about staying adaptable, thinking outside the box, and constantly learning. ๐Ÿ’ก Itโ€™s a full-time job! Which is why you need to hire a social media manager.
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In 2025, you need to have an expert at your disposal to craft quality content, engage with your audience, align social strategy with your business goals, and stay on top of trends and app updates. ๐Ÿค Your small business, and your sanity, will thank you!!!
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If youโ€™ve been on the fence about hiring a social media manager, take this as your sign to slide into my dmโ€™s to chat possibilities. โœจ
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Want better results from your content? ๐Ÿ“Š Focus on these 3 key metrics! โ €โ €โ €โ €โ €โ €โ €โ €โ €โœจ ๐•๐ข๐ž๐ฐ๐ฌ โ€“ How many eyes are on your cont...
01/09/2025

Want better results from your content? ๐Ÿ“Š Focus on these 3 key metrics!
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โœจ ๐•๐ข๐ž๐ฐ๐ฌ โ€“ How many eyes are on your content?
โœจ ๐‘๐ž๐š๐œ๐ก โ€“ How far is your message spreading?
โœจ ๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ โ€“ Are your followers really connecting with your posts?
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Notice how I didnโ€™t mention follower count? ๐Ÿ‘€ Swipe to see what IG/Threads chief has to say about that.
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Questions? Opinions? Letโ€™s have an open conversation in the comments โฌ‡๏ธ
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