Vici Media Group

11/09/2023

AI is a brave new world for political marketing. As election day ticks closer, Facebook and Instagram owner Meta is setting out their rules of the road on AI ads for their platforms. Are you looking at the time and money-saving potential for AI in your campaigns?

Meta, the parent company of Facebook and Instagram, will require political advertisers disclose the use of artificial intelligence (AI) or other digital methods, it announced Wednesday morning. The…

10/19/2023

The rise of artificial intelligence may have security experts worried and unscrupulous political actors licking their lips. What do you need to know to avoid getting blindsided?

The combination of a tight presidential election and generative artificial intelligence tools has cybersecurity experts worried.

09/11/2023

To X or not to X?

X (Twitter) has been on a wild ride, cancelling and then re-introducing political advertising. Should advertising on X be part of your campaign budget and strategy?

You can't un-flick that switch. That's one of the lessons from Twitter/X's out and then back in on political ad dollars.

08/08/2023

You may have never heard the phrase, "vote with your ears," but millions of Americans rely on radio and audio for candidate knowledge and insights.

Vivek Ramaswamy has learned this lesson well. Other campaigns need to catch up!

A word about radio. No, it isn’t dead. And as we head into the 2024 election, it especially isn’t dead for registered voters.

07/07/2023

We love to record thank you videos from the client to the donor which plays right on their phone or computer when they make their donation. Expressing gratitude goes a long way in turning a one time donor into a recurring donor!

When someone signs up to volunteer, they don't want endless fundraising asks. They want to make a larger commitment to help your campaign.

06/14/2023

The AI boom promises to threaten or transform how campaigns function, depending on your perspective.

What do these changes mean for democracy and for individual campaigns and marketers?

An AI-driven political campaign could be all things to all people

05/22/2023

Political marketing changes each cycle. Digital streaming is the new frontier. Best Practice Digital gives a great overview of when and how campaigns should utilize OTT marketing to reach voters.

Campaigns doing TV advertising need OTT advertising in the mix in order to maximize the overall effectiveness of their media spend.

03/10/2023

The promise of an alternative online ecosystem for conservatives has not panned out as many hoped. As a campaign with limited dollars, you have to put your money where it works...and that is still the legacy socials.

Big tech was in the crosshairs once again at one of the biggest annual gatherings of conservative politicians and personalities.

02/08/2023

In a world of Twitter feeds and drive-by ads, what does it take to effectively deliver your message?

Ad placement is much more splintered in the current environment. So how do you know which mediums are truly worth it?

01/04/2023

Demographics are...opportunities!

In 2022, Democrat advantage with voters under 30 reached a new low. How do conservative candidates message and activate these voters? Technology!

Voters under 30 were less supportive of Democratic House candidates this time around than they have been in the past.

12/08/2022

This fascinating analysis of social media marketing trends for business is just as applicable to politics. Social media ad spending is surging. Knowing where and how to spend campaign resources is a valuable skill for campaign operators!

Trends impacting the world of social media, including AR and emerging platforms.

11/08/2022

It's election day across America and campaigns are asking themselves if they did everything they could do to get their candidate across the line.

Vici Media Group provides our client campaigns the techniques, technology, and tactics to drive votes and win their elections... just like today!

https://vicimediagroup.com/

10/06/2022

"Google controls 53% of the emails in the United States, and they are suppressing, right now, Republican get-out-the-vote emails."

Multi-channel marketing is essential! Cast a wide net when communicating with voters.

RNC chairwoman Ronna McDaniel told FBN's Maria Bartiromo on Wednesday morning that the Republican Party is "seriously looking at how we can sue Google" for suppressing their get-out-the-vote emails by labeling them as "spam." MARIA BARTIROMO, FOX BUSINESS: You also say that Google is suppressing mil...

09/08/2022

Whether print or digital, every state has its own rules. The feds have another. It is essential to know your disclosure and reporting requirements to avoid embarrassment, bad press, and in rare cases, arrest!

CONCORD, N.H. (AP) — The publisher of a weekly newspaper in New Hampshire is accusing the state attorney general’s office of government overreach after she was arrested on charges that she published advertisements for local races without properly marking them as political advertising.

08/18/2022

How do you cut through $9 billion of political noise to reach the voters YOU need?

With the right data, the right platforms, and the right strategy to identify and talk directly to your voters, that's how!

Political ad spending in the 2022 midterms has already broken a record for off-year congressional elections and is set to plow through the all-time high of $9 billion spent on the 2020 presidential contest.

07/27/2022

No matter the size of your campaign or your budget, micro-targeting is necessary and effective. Here's why...

With budgets in races for House and Senate already soaring this year, will some of the usual cash-saving practices go out the window?

07/05/2022

Control your controllables! We can't make Google deliver our emails, but we can make sure our deliverability is as high as possible.

What is your sender reputation and how do you improve it?

A Twitter feud erupted as consultants on the left reacted to news that Google was taking steps to improve inboxing of political email.

06/01/2022

P2P marketing is ascendant in political campaigning. Text messages are read and responded to at a higher rate than any of the traditional marketing channels.

But there is a lot to know and consider in order to do it well.

Campaigns work with a platform like Tatango to secure their six digit short code from phone companies and manage the opt-in process, both of which are required to send at high volume and lower cost.