Building Pickleball

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Documenting the fastest-growing sport, Pickleball. Helping brands tell their story.

The return of serve in Pickleball has evolved over the years. Various methods like slice or pace were taught, however, o...
11/27/2025

The return of serve in Pickleball has evolved over the years. Various methods like slice or pace were taught, however, one aspect has remained, and that is the importance of depth, ultimately so you (the returner) has more time to move to the kitchen line.

Pro Zane Navratil Pickleball shares his insights.

Choosing a pickleball paddle these days has become both exciting and daunting. Hopefully this guide helps.Let me know if...
11/27/2025

Choosing a pickleball paddle these days has become both exciting and daunting. Hopefully this guide helps.

Let me know if I missed any.

“If you never bleed you’re never gonna grow.”Up until recently I associated consistency with ‘boring’ or repetitive.Cons...
10/29/2025

“If you never bleed you’re never gonna grow.”

Up until recently I associated consistency with ‘boring’ or repetitive.

Consistency isn’t for the sake of repetition but rather search and exploration for the nuance.

To search deeper, wider.

Consistency is more about discovery than anything.

10/23/2025

Pickleball paddles can be customized using a variety of accessories from overgrip tackiness and color to weight placements, and one incredibly fun way is edgeguard tape.

cap
weight
grip
tungsten tapegrips over grips
edgeguard tape

Pickleball will be in the Olympics one day.S/O to the calmest and big calved doubles partner I could ever ask for . Tons...
10/20/2025

Pickleball will be in the Olympics one day.

S/O to the calmest and big calved doubles partner I could ever ask for . Tons of fun and we walked away with some cash (which we later spent on food of course).

Highlights from tournament held at

Paddle: CRBN TruFoam Waves
Fit: kore shorts and performance tee
Grips: .grips
Shoes: Courtstrike

S/O to the pros I took lessons with this year: dialed in the drive from Allison, returns & hands from Zane, and court percentages and anticipation from Michael.

Australian born pickleball brand has officially released their new grit surface: diamond tough. The first release with ...
10/14/2025

Australian born pickleball brand has officially released their new grit surface: diamond tough.

The first release with this new, patent-pending technology can be found on the new Ruby Pro.

Bite off more than you can chew.Sign up for the marathon.Start the business.Take on the extra project.Challenge the best...
10/11/2025

Bite off more than you can chew.

Sign up for the marathon.
Start the business.
Take on the extra project.
Challenge the best person in the room.
Ask that person out.
Book the trip you’ve been dreaming about.
Apply for the job that scares you.

Running 📸:

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Austin, TX
78702

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+15122708086

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