ProductionFor

ProductionFor Commercial Content Production
Video | Animation | Live | Multi-Lingual | Photo We want to tell your story…after we do our homework. For. You.

Traditional marketing models are being turned on their heads as fast as innovation allows. In a busy marketplace with tons of noise, the search is perpetually ongoing for fresh ideas, compelling stories, and new ways of engaging. We are ProductionFor: a video production company to our core with collective decades of experience under one roof. Our ability to understand our clients and their audienc

e sparked a natural evolution into more full service creative offerings. We are creatives, we are artists, directors, writers, cinematographers, photographers, editors, animators, designers, social media moguls, and above all, we are storytellers. We are ProductionFor: Production.

We partnered with Voodoo Pickleball to test a smarter way to scale product content. Using a motion-controlled workflow, ...
06/26/2025

We partnered with Voodoo Pickleball to test a smarter way to scale product content. Using a motion-controlled workflow, we captured and built a high-fidelity 3D model that now powers:

- Ecommerce viewers
- AR product previews
- Campaign video variants
- Design swaps without reshoots
- Virtual product showrooms

Swipe through the workflow and check out the full breakdown on our blog https://www.profor.com/post/one-product-shoot-infinite-possibilities-intro-to-building-a-digital-twin-workflow

More complex products, and different use cases will follow. Stay tuned!

06/19/2025

Another look at a spot from our recent campaign with USAA, this time featuring four scenes and eight cast members captured in a single shoot day.

For this particular spot, all locations were staged within the same house. Across the broader four-day production, we shot 20 combined spots for social and broadcast, plus a full round of photography. Our split crew worked across real-world locations, including backlot spaces at Universal studios Florida Production Group, with over 60 on-camera talent throughout the campaign.

It’s the kind of challenge we love: creatively ambitious, logistically complex, and deeply satisfying. And happy clients walk away with maximum content produced with incredible efficiency. What could be better!

06/12/2025

We recently wrapped a massive shoot for USAA, producing 16 social spots and 4 broadcast commercials, each with its own look, setup, and story - all within the same production.

We staged cars with fallen tree branches and streetlights, flew a drone into a car, partially flooded another, and even cut open the back of a fridge to get a shot. Every detail was crafted with intention, and each spot brought its own production design challenge.

Here’s a look at one of them, and just a glimpse of the wild variety of art direction behind this project.

06/05/2025

Summer should be filled with play and possibility - but for too many kids, it’s a season of hunger. 1 in 4 Central Texas children face food insecurity, and without school meals, even more go without the food they need.

You can change that. Give today at CentralTexasFoodBank.org and help give children a summer filled with joy, sunshine, and carefree moments.

We’re proud to keep supporting Central Texas Food Bank and the incredible work they do for our community.

Directed by Pat Hazell.

10 years ago this week, our first office in downtown Austin flooded during one of the city’s biggest flash floods.Like a...
05/29/2025

10 years ago this week, our first office in downtown Austin flooded during one of the city’s biggest flash floods.

Like a lot of times in production, it wasn’t in the plan. We had to adapt and treat it quickly like any other problem that has a solution right around the corner.

We kept moving forward with the projects already in motion and ended up completing some of our all-time favorites, including a trip to Europe and a fun series of spots for USAA with Coach Ron Rivera.

Shortly after we moved to a new, larger office near the airport where we couldn't have been happier!

Just another reminder that setbacks happen (specially in production...), and it’s how you move through them that matters.

More Is More. Especially When It Costs Less! We always recommend content batching for its big benefits: efficiency, cons...
05/15/2025

More Is More. Especially When It Costs Less! We always recommend content batching for its big benefits: efficiency, consistency, and serious savings. So we pulled together some eye-opening stats on why top brands batch, and why even small brands and B2B teams should too. Swipe through to see what you could gain!

We’re all smiles to introduce Pat Hazell as part of ProFor’s Directors’ Roster! A frequent collaborator who is always a ...
04/24/2025

We’re all smiles to introduce Pat Hazell as part of ProFor’s Directors’ Roster!

A frequent collaborator who is always a pleasure to work with, consider him your Humor Resources Department, bringing heart, humor, and humanity to every set.

Pat crafts ideas that stick, creating content on behalf of your brand that makes your audience smile.

Check out his work at profor.com/directors/pat-hazell

We’re thrilled to welcome Kenneth Benitez to our roster! An Emmy-winning director and VFX artist, Kenneth transforms his...
04/10/2025

We’re thrilled to welcome Kenneth Benitez to our roster! An Emmy-winning director and VFX artist, Kenneth transforms his vision into sophisticated cinematic stories. With roots in ESPN post-production and over two decades of award-winning live action and animation direction for top brands like BMW, NHL, NBA, and Verizon among others, he’s here to push film boundaries and elevate your brand’s story. Check out his amazing work - https://www.profor.com/directors/kenneth-benitez

04/03/2025

We’re excited to welcome Rhett Blankenship to our Directors’ Roster! A five-time Emmy-winning Motion Graphics & VFX Artist, Rhett has elevated visual storytelling for top brands like ESPN, Indeed, Homes.com, and multiple sports franchises. Get ready to create unreal content with this visionary creative force. Check out his amazing work at profor.com/directors/rhett-blankenship

03/27/2025

At Texas Card House, it’s all in the cards. Our new spot, written and directed by Pat Hazell, captures the vibrant spirit of this premier poker club with locations throughout Texas, where delicious food, refreshing drinks, and unforgettable experiences are always dealt.

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Tuesday 9am - 5pm
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