Conversion Sciences

Conversion Sciences Your visitors are going to love your Web site. It will anticipate their needs. It will answer their questions. It will convert them to prospects and customers.

This is our promise. It all starts with a free consultation. budurl.com/ScientistTime

09/10/2024

Awkward moments in Podcasting.

We get a bit of a chip on our shoulders when UX Designers think they're doing the work we do.

Conversion optimization is, in fact, web design but with an extreme focus on the user's experience.

To us, a UX Designer should do deep customer research, measure the effects of their design on business goals, and adjust accordingly.

The "U" in "UX" stands for user.

Yet business-as-usual these days is to create a web design, push it out, and move on to the next thing.

We can't hide our dissatisfaction in this little clip from Two Guys on Your Website episode 1. It's part of the Intended Consequences Podcast.

Marketing Metrics Explained…IMPRESSIONS = People who probably didn't see your ad👉 You can lead them to water, but you ca...
08/29/2024

Marketing Metrics Explained…

IMPRESSIONS = People who probably didn't see your ad
👉 You can lead them to water, but you can’t make them drink.

CLICKS = People whose left mouse button works
👉 They can click, but can they give you their attention?

VISITS = Everyone!
👉 Hooray! They found us!

BOUNCES = The wrong people
👉 The digital trampoline of disappointment.

ABANDONS = The wrong user experience
👉 A clear sign something is off.

CONVERSIONS = The right people and the right user experience
👉 Everyone wins!

This may sound skeptical, but this is what we are up against.

You need BOTH the right traffic and the right landing experience.

08/27/2024

Expectation: Visitors will read every word on our beautifully crafted landing page.

Reality: Visitors only read what's relevant or interesting! They scan your page like a picture book.

Focus messaging on what is unique, and use design to make it stand out.

08/27/2024

If you are going to be a successful digital marketer, you are going to be an experimenter.

Your ability to use the tools and data of the trade will determine your future in a data-driven marketing economy.

What’s your comfort level with experimenting?

A: None. I like to know the outcome before I implement a change.
B: Some. I do the odd experiment, but I know I could do better.
C: Very comfortable. I love testing new ideas, and I see failure as an opportunity.

08/22/2024

The things that fundamentally improve your SEO are also the things that fundamentally help you to improve your conversion rate.

SEO drives traffic. CRO helps you do something with that traffic.

Together, they can make a huge impact on your website’s performance.

What are you doing to optimize the traffic you’re driving to your website?

08/21/2024

Contrary to popular belief, A/B testing isn’t just for website elements.

It can be applied across various channels:

- Email campaigns: Test subject lines, content, and CTAs.
- Ad campaigns: Experiment with visuals and copy.
- Products: Test new features, positioning, and pricing.
- Offers: Can you use bundles, discounts, free shipping, or payment plans to increase sales?

Almost any question you might ask a prospect in person can be presented on your website as an experiment.

You don’t need to be a mathematician to run effective AB tests, but you do need a solid understanding of the statistics ...
08/19/2024

You don’t need to be a mathematician to run effective AB tests, but you do need a solid understanding of the statistics behind split testing.

An AB test is an example of statistical hypothesis testing:

1. A hypothesis is made about the relationship between two data sets.
2. Those data sets are then compared against each other to determine if there is a statistically significant relationship or not.

To put this in more practical terms, a prediction is made that Page Variation B will perform better than Page Variation A. Then we try to prove our prediction wrong.

The data sets from both pages are observed and compared to determine if Page Variation B is a statistically significant improvement over Page Variation A.

The statistics answer the question, If we performed this test again, would we expect Page Variation B to win again?

That seems fairly straightforward, so where does it get complicated?

The complexities arrive in all the ways a given “sample” can inaccurately represent the overall “population.” That’s why you need to ensure the sample can accurately represent the population.

BTW, this is why you need a Conversion Scientist® running your AB tests. We live for data.

08/15/2024

Think A/B testing is just for big companies with lots of traffic?

Even small and mid-sized businesses can benefit from A/B testing.

With affordable tools and a structured approach, any business can run effective A/B tests to optimize their conversion rates. The key is to

- Start small
- Focus on high-impact areas
- Build from there

Improving even small aspects of your site can lead to significant revenue gains over time.

Next week, I’m honored to be presenting a live SMX masterclass: Designing LandingPages That Convert.It’s not too late to...
08/13/2024

Next week, I’m honored to be presenting a live SMX masterclass: Designing Landing
Pages That Convert.

It’s not too late to register if you’re looking for actionable tactics to improve your search marketing game.

- August 21-22
- 2-day virtual training
- 12 expert instructors
- Certificate of completion with a nifty digital badge

Link below.

SaaS growth doesn’t happen by itself. You need to experiment to find what works.That’s why conversion optimization is so...
08/12/2024

SaaS growth doesn’t happen by itself. You need to experiment to find what works.

That’s why conversion optimization is so valuable.

You unleash a team of Conversion Scientists® on your website, and we find the opportunities that are hidden in plain sight.

For SaaS companies, that leads to:

- Increased revenue
- Lower acquisition costs
- Increased organic search traffic
- Improved user experience
- Optimized growth through testing
- Insights that lead to improved marketing spend

Have you thought about implementing conversion optimization for your website?

08/08/2024

Struggling to convert free trial users into paying customers?

In the SaaS world, the customer journey is complex.

It's not enough to just get users to sign up for a trial. You need to onboard them effectively, give them an early success, and convert them into long-term customers.

Yet, many SaaS companies see drop-offs at this stage.

Here are some tips:

1. Optimize your onboarding process.
2. Use in-app guides, personalized emails, and quick-start tutorials to engage users from day one.
3. Track user behavior and adjust your strategies based on what works.

What onboarding strategies have you found most effective?

08/07/2024

Conversion optimization is like online dating:

It's all about the pictures.

On your landing pages, you want to paint a picture for them with words and images.

1. The headline lets them know they are in the right place.
2. Then provide a unique reason that they should read more.
3. Use pictures that compliment your value proposition.

Swipe right for higher conversions! 💘

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Austin, TX
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