07/28/2021
TIK TOK VS IG REELS FOR YOUR BUSINESS //
Both are similar, so let’s break it down. Which one should you be using for your business and why? Here’s a couple topics to think about before you choose which to spend more time utilizing.
1. Who is your brand’s target audience? - Is your ideal customer younger? If so, we recommend focusing on Tik Tok. 60% of the app’s users are 16-24.
2. Editing feature/length of video - Between the two, its important to know that Tik Tok definitely has more editing features with endless filters and effects. You can also film up to 60 second videos, while reels are a bit shorter maxing at 30 seconds.
3. Sharing opportunities - Yes, on Instagram Reels you can share or send it to a friend. But, on Tik Tok you have the ability of duets, stitches, etc. Let’s say someone with a big following duets your Tik Tok - thats a whole other audience you’re reaching without having to do anything.
4. Caption length - Reels definitely take the lead on this. Without a max character count really, you have a lot of opportunities. You can also add multiple hashtags in your caption. In comparison, Tik Tok only allows you 150 characters.
5. Analytics - This is important for any business, and the more the better. Tik Tok definitely can give you more in depth analytics with a pro account, especially on individual videos.
Overall, we strongly suggest your business to utilize BOTH, but for different reasons. Use reels to stay up to date with brand perception, posting them a few times a week. However, give your brand “color” and more “character” with Tik Tok. On Tik Tok we recommend posting up to 3x a day. Using this tactic along with creating your own twist on current trends could get your business viral on the FYP. One of our favorite examples of a company that has utilized Tik Tok very effectively is with now over 16x the amount of followers on Tik Tok than they have on Instagram.