12/03/2025
MCT editorial: Getting people excited about your product requires being excited about what you're offering. That includes dirt tracks.
I use to design the front of the newspaper. One thing I said often was, "If I'm putting this together and I'm not excited about it, why would anyone else reading it be excited about it?" When I did things I was excited about, I put together some pretty awesome stuff. I went off to create a magazine that a lot of people were excited about because I was excited about it. I showed people some things they never saw before. The excitement was my fuel for being creative.
That holds true to anything in business, race tracks, even selling vehicles or running a media page. People feed off your energy, even if you fail from time to time, people will still get gravitated towards someone that is excited about doing something. Sometimes it's throwing ideas at the wall to see if it sticks, sometimes it's talking with people, getting them excited. Of course a big component is just communication.
Back in the day, a good chunk of the time for promoters was getting on the phone early in the week, enthusiastically making calls, asking drivers what they needed to get to the track. Maybe someone needed a part, maybe they were short on gas money. A conversation that has, "Let me see what I can do," goes a long way.
Pulling sponsorships from businesses for the track gets a heck of a lot easier when you call them and act excited about what's coming. I use to sell ads in BTUFF and sometimes the companies would say, "I'm excited about this and I don't even know why." Well, it was because I was excited about it and they fed off my energy. Selling partnerships on anything is directly tied to the excitement of the person selling it. Same goes with getting people in the stands. You have to sell the show, give the people a reason to be excited.
Even when criticism arises, it's much harder for that to stick if you're excited about what you're doing. Yes, you will have a small pocket of upset people, but they get washed out by that much larger amount of people feeding off your positive energy. It's short term compared to the long-term support you achieve.
This is just what I've learned from doing business. Take it for what it's worth, Billy at MCT.