04/14/2026
MCT Editorial: What Do Spectators Want In A Typical Saturday Night Show?
If you ask racers what we can do to improve regular Saturday night shows, most will say: “Throw more money at the purse, that’ll draw more cars.”
I’ll argue that putting more money into the purse doesn’t pack the stands. Sure, it might bring a few extra cars, but the person sitting in the grandstands isn’t going home talking about the difference between a 16-car field and a 28-car field. From their perspective, the entertainment value is about the same.
The average person on your block is going to get more excitement out of watching a Tesla truck go head-to-head with an ’80s square-body Chevy in a grudge match. Why? Because they’re thinking: “How is this going to work out?” That curiosity, that unpredictability, is what hooks people. You're showing them something they've never seen before.
That’s exactly why the old 200-lap factory enduros were so popular. Not American Stocks, I’m talking about true run-what-you-brung chaos. Smash the front window out, throw a seatbelt in it, and go race. A guy working at Arby’s could drag out a junker, line up, and have his buddies laughing in the pits. It wasn’t polished, it was a spectacle.
If tracks want better shows, they need to move away from the old playbook. Mix in the racing, but start building events around entertainment. Give fans something they didn’t expect.
Credit to Santa Maria Speedway for trying this with a fan zone, big-screen TVs, and fire pits. That’s a step in the right direction. Because at the end of the day, it’s about the fan experience, not just what the racers want.
We can spend all day talking about how to keep racers showing up. But the bigger issue is that fans are leaving faster than the racers. Even open-wheel shows at Perris, with some of the best racing surfaces around, are seeing lackluster attendance. If that doesn’t draw a crowd, then we have to start asking: what are we missing?
I don’t have all the answers, but maybe it’s time to experiment. What do you have to lose at this point? Add off-road elements to Saturday night shows. Tough trucks. Crazy 8 races. Tug-of-war. Side-by-sides. Tractor pulls. Maybe even rodeo or bull riding. Turn it into a full dirt entertainment event, not just a circle track program. That also includes better food, drinks and the fans experience.
Because if fans aren’t leaving talking about what they just experienced, it’s going to be tough to get them back.
And if every show feels the same, night after night, eventually they’ll feel like they’ve seen it a thousand times.