The Sparrow Collective

The Sparrow Collective The Sparrow Collective is a social media management company that is strategy driven and analytic focused. We like creating content with flair, that has purpose.

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Late night insomnia means getting to play around with work.Gretchen.elaine thanks for being my inspo
08/21/2025

Late night insomnia means getting to play around with work.
Gretchen.elaine thanks for being my inspo

We're hitting on one of the biggest shifts happening in digital marketing right now.Google's AI Overviews and similar fe...
07/03/2025

We're hitting on one of the biggest shifts happening in digital marketing right now.

Google's AI Overviews and similar features are disrupting traditional SEO, but it's more of an evolution than a complete elimination.

How AI summaries are changing the game:

👉 Zero-click searches are increasing - people get answers without visiting websites
👉 Traditional ranking positions matter less when AI pulls from multiple sources
👉 Brand authority and content quality matter more than keyword optimization tricks

Do you have a plan to future-proof your website?

Is it okay to become friends with your clients?I've never been a 'traditional' business owner. Maybe I haven't always pr...
07/02/2025

Is it okay to become friends with your clients?

I've never been a 'traditional' business owner. Maybe I haven't always prioritized making money over building connections and an authentic brand. But, I think that's what makes The Sparrow Collective what it is.

I don't ever have a desire to run a huge corporation and follow 'traditional' rules.

So, do I think it's appropriate? Y.E.S.
More than that, I think it's a part of my business, and one of my favorite parts.
gretchen.elaine thanks for being a friend 💖

Have you seen the headlines talking about mass layoffs due to AI?For a moment, I paused with a bit of fear, wondering if...
06/27/2025

Have you seen the headlines talking about mass layoffs due to AI?

For a moment, I paused with a bit of fear, wondering if people will begin to decide to use more AI instead of hiring real people like me.

But then I reminded myself, that you'd have to be willing to give up your likeness in photos, your original artwork, the book you took so long to write, or even the logo you had created for your business.

EVERY TIME you pop something into AI - you no longer own it.

Are you willing to take on these risks?

Swipe to learn about why you should never consider replacing your social media manager for AI.

Does anyone else feel like it's hard to go on with business as usual right now?I'm struggling to post content about crea...
06/26/2025

Does anyone else feel like it's hard to go on with business as usual right now?

I'm struggling to post content about creating social media content and designing websites when the world feels so scary and heavy.

So, while you may see 'normal' business - know that if you feel this way you're not alone.

I've always been really proud of being authentic, kind, compassionate, and understanding as a business owner.Where many ...
06/25/2025

I've always been really proud of being authentic, kind, compassionate, and understanding as a business owner.

Where many would cut someone off immediately, I try to show patience and understanding first.

It's the kind of business that makes me proud.

But, now I'm having to set aside those things I stand on because someone took advantage of those very values that are the bedrock of my business.

I've emailed at least 15 times.
Resent the invoice at least 10 times.
Send a cancellation contract (ignored).

The frustrated part of me wants to use their socials as hostage. 😆 But, that's also not the person I am.

So person to person.
Give me your advice. 👇

Since this is the month of vibrant colors, it felt like the perfect time to talk about my biggest website pet peeve... 😤...
06/23/2025

Since this is the month of vibrant colors, it felt like the perfect time to talk about my biggest website pet peeve... 😤

If I can't read your website, I'm clicking away faster than you can say 'bounce rate'!

Here's the brutal truth: I see SO many beautiful websites that are completely unreadable because someone chose 'aesthetic' over accessibility.

Your website needs to work for EVERYONE - including the 1 in 12 people with color vision differences, people using screen readers, folks with dyslexia, and literally anyone trying to read your content on a sunny day! 📱☀️

P.S. - If you're looking at your website right now and cringing... DM us 'CONTRAST' and let's fix this together! No judgment, just better design! 💌

Whether you're feeling some burnout or it's been a stressful week of work — you need a break.Check out this weekend.Shar...
06/13/2025

Whether you're feeling some burnout or it's been a stressful week of work — you need a break.

Check out this weekend.

Share this with someone that needs this reminder.

IT'S MORE THAN OKAY TO TAKE A BREAK!

Let's talk about the elephant in the room 🐘Politics and business social media - it's messy, it's complicated, and everyo...
06/11/2025

Let's talk about the elephant in the room 🐘

Politics and business social media - it's messy, it's complicated, and everyone has an opinion about how you should handle it.

Here's my take: There's no one-size-fits-all approach. Some businesses thrive by taking strong stances, others build loyal communities by staying focused on their expertise.

But whatever you do, don't let fear of judgment stop you from being authentic to your brand.

Taking breaks from social media is ok!But take some advice that I didn't do for myself when life and business had me ove...
06/09/2025

Taking breaks from social media is ok!

But take some advice that I didn't do for myself when life and business had me overwhelmed.

Don't completely stop posting.

Schedule out two posts a week, something, anything that tells the algorithm you're still here.

When a new client asks me how long it will take to see traction and they posted 2 times in the last month, I'm immediately reluctant to answer. It's HARD to get social media to trust you again.

Take a picture of your dog, your computer, whatever you can, and stay present in a tiny way.

We're giving away a website design package (valued at $2200) for an LGBTQ+ business owner to celebrate Pride Month! Here...
06/06/2025

We're giving away a website design package (valued at $2200) for an LGBTQ+ business owner to celebrate Pride Month!

Here's the rules + details:
🌈 Comment on this post and tell us about your business. (one entry)
🌈 Tag other LGBTQ+ business owners (each handle is another entry)
🌈 Follow
🌈 Share this post in your stories and tag for another entry!

Details:
👉 A five-page website designed on Showit, Wix, or Squarespace with basic SEO.
👉 Basic training videos to edit your site in the future.
👉 Timeline: Design begins in July and is delivered in August. (Adjustments may be made to timeline depending on client's needs/communication)

SHARE AWAY! LET'S SPREAD SOME Q***R LOVE! 🌈

POV: You want to support the LGBTQ+ community but don't want to look like a corporate rainbow washing mess... bestie, we...
06/04/2025

POV: You want to support the LGBTQ+ community but don't want to look like a corporate rainbow washing mess... bestie, we're about to spill the tea! 🏳️‍🌈✨

Swipe for authentic q***r allyship →

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Banning, CA
92220

Opening Hours

Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm
Saturday 10am - 3pm

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