What are the opening hours?

Monday 8:30am - 4:30pm Tuesday 8:30am - 4:30pm Wednesday 8:30am - 4:30pm Thursday 8:30am - 4:30pm Friday 8:30am - 4:30pm

WBF 102.9 97.1 1130

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United States
Bartow, FL
WBF 102.9 97.1 1130

Classic Hits - The Best in Pop, Soul & Rock n Roll! Plus the Shopper, Radio Store, BHS and NASCAR! We like to say "The Best in Pop, Soul & Rock n' Roll".

We are a local family owned and operated FM (102.9 & 97.1) and AM (1130) Radio Station, located in Bartow, Florida. As the capital city of Polk County, Bartow is centrally located in the Lakeland-Winter Haven Metropolitan Area. We feature Classic Hits, a contemporary version of the oldies format, playing the greatest rock & roll hits from the mid to late 60's, the 70's, and the early to mid 80's!

The classified column of the airways: The Shopper is heard Monday through Saturday, 9am to 10am. Listeners from all over Polk County and beyond call the Shopper to Buy, Sell or Trade for FREE on the radio! To put your items on the Shopper, call 863.533.0745 Monday thru Saturday, 9 to 10am. The Radio Store was developed to save you money on on a wide variety of everyday items like restaurants, golfing, oil changes, and many more; from some of your favorite local business and merchants. All the Radio Store Certificates are sold at half of the retail value. You $AVE 50% on every purchase! It's that simple. No special days, no special times, no special items. All the Radio Store certificates work just that simple! For more information visit radiostore.wwbf.com or call 863-534-7283. Also we bring you the excitement of Bartow Yellow Jacket high school sports. Plus NASCAR Racing! Thank you for listening.

07/24/2025

Songs by Fleetwood Mac (group and solo) and Rod Stewart were among the biggest Top 40 hits as were certain smashes by the Alan Parsons Project and Survivor

07/23/2025

🎒 Polk Sheriff’s Charities is helping kids get ready for school with two Back to School Bashes this Saturday from 9 to noon!

📍 Stop by one of these Sheriff substations:
– Northeast District in Davenport on Dunson Road
– Southwest District on Highway 98 South in Lakeland, next to Polk State.

🎒 We’re giving away free backpacks filled with school supplies—while supplies last!
👦👧 Children must be present to receive a backpack.

Let’s kick off the school year strong with the Polk Sheriff’s Back to School Bash!

07/20/2025

🏁 Now Playing on WBF! 🏁
The NASCAR Cup Series heads to Dover Motor Speedway TODAY! Tune in for the Autotrader EchoPark 400!

🔥 Don’t miss a lap of the action!
📻 FM 102.9 | FM 97.1 | AM 1130
💻 listen.wwbf.com
🔊 Alexa: “Play 102.9 WBF”
📱 Or stream on the free ‘102.9 WBF’ mobile app

07/19/2025

🏁 Now Playing on WBF! 🏁
The NASCAR Xfinity Series is headed to The First State at the Monster Mile for the BetRivers 200! Catch them today!

🔥 Don’t miss a lap of the action!
📻 FM 102.9 | FM 97.1 | AM 1130
💻 listen.wwbf.com
🔊 Alexa: “Play 102.9 WBF”
📱 Or stream on the free ‘102.9 WBF’ mobile app

07/18/2025

📣 Heads up, Jacket Nation!
Get ready for another thrilling season of Bartow Yellow Jacket football!

From Hornets to Sharks, Cougars to Bloodhounds, and classic rivalries, the Jackets are geared up to battle them all!

🏟️ The Hive at Bartow Memorial Stadium will be rocking all season long,
and if you can’t make it to the game —
🎧 Catch every snap, tackle, and touchdown right here on WBF!

💙🧡 Go Jackets!

07/14/2025

Scam alert - Bartow's Code Compliance & Neighborhood Services Department has been removing large numbers of the signs pictured from the City’s rights of way. Note that the "deal" the signs are promoting is part of a real estate scam similar to one exposed last year.

Anyone who believes they’ve been affected by this scam should contact the Bartow Police Department to file a report.

07/13/2025

🏁 Now Playing on WBF! 🏁
The NASCAR Cup Series goes road trippin’ for road racin’ in NorCal at Sonoma! Catch the action of the Toyota Save Mart 350!

🔥 Don’t miss a lap of the action!
📻 FM 102.9 | FM 97.1 | AM 1130
💻 listen.wwbf.com
🔊 Alexa: “Play 102.9 WBF”
📱 Or stream on the free ‘102.9 WBF’ mobile app

07/12/2025

🏁 Now Playing on WBF! 🏁
Listen as the NASCAR_Xfinity Series heads to California’s Wine Country in Sonoma in the Pit Boss Food Maxx 250!

🔥 Don’t miss a lap of the action!
📻 FM 102.9 | FM 97.1 | AM 1130
💻 listen.wwbf.com
🔊 Alexa: “Play 102.9 WBF”
📱 Or stream on the free ‘102.9 WBF’ mobile app

07/10/2025

07/09/2025

🎒 Polk Sheriff’s Charities is helping kids get ready for school with three Back to School Bashes this Saturday from 9 to noon!

📍 Stop by one of these Sheriff substations:
– Northwest District in Lakeland on Wedgewood Estates Blvd
– Central District in Winter Haven next to Westwood Middle School
– Southeast District in Lake Wales at Eagle Ridge Mall

🎒 We’re giving away free backpacks filled with school supplies—while supplies last!
👦👧 Children must be present to receive a backpack.

Let’s kick off the school year strong with the Polk Sheriff’s Back to School Bash!

07/07/2025

🎖️ Veterans and families — don’t miss the Lakeland Vet Center Outreach Expo, this Wednesday from 9 to 4 at the Vet Center on Ariana Street in Lakeland.

✅ Get help with VA enrollment, My Health app, and hear from the Sheriff’s Office on identity theft, fraud, and scams.

🤝 Connect with veteran service providers, explore resources, and enjoy refreshments!

🎟️ Free admission and free parking —
Come get the support and answers you deserve at the Lakeland Vet Center Outreach Expo!

07/06/2025

🏁 Now Playing on WBF! 🏁
The NASCAR Cup Series is back at the Second City! Catch all the action on the city streets of Chicago for the Grant Park 165!

🔥 Don’t miss a lap of the action!
📻 FM 102.9 | FM 97.1 | AM 1130
💻 listen.wwbf.com
🔊 Alexa: “Play 102.9 WBF”
📱 Or stream on the free ‘102.9 WBF’ mobile app

Address

Bartow, FL

Opening Hours

Monday	8:30am - 4:30pm
Tuesday	8:30am - 4:30pm
Wednesday	8:30am - 4:30pm
Thursday	8:30am - 4:30pm
Friday	8:30am - 4:30pm

Telephone

+18635330744

Website

https://wwbf.com/

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