WBF 102.9 97.1 1130

WBF  102.9  97.1  1130 Classic Hits - The Best in Pop, Soul & Rock n Roll! Plus the Shopper, Radio Store, BHS and NASCAR! We like to say "The Best in Pop, Soul & Rock n' Roll".

We are a local family owned and operated FM (102.9 & 97.1) and AM (1130) Radio Station, located in Bartow, Florida. As the capital city of Polk County, Bartow is centrally located in the Lakeland-Winter Haven Metropolitan Area. We feature Classic Hits, a contemporary version of the oldies format, playing the greatest rock & roll hits from the mid to late 60's, the 70's, and the early to mid 80's!

The classified column of the airways: The Shopper is heard Monday through Saturday, 9am to 10am. Listeners from all over Polk County and beyond call the Shopper to Buy, Sell or Trade for FREE on the radio! To put your items on the Shopper, call 863.533.0745 Monday thru Saturday, 9 to 10am. The Radio Store was developed to save you money on on a wide variety of everyday items like restaurants, golfing, oil changes, and many more; from some of your favorite local business and merchants. All the Radio Store Certificates are sold at half of the retail value. You $AVE 50% on every purchase! It's that simple. No special days, no special times, no special items. All the Radio Store certificates work just that simple! For more information visit radiostore.wwbf.com or call 863-534-7283. Also we bring you the excitement of Bartow Yellow Jacket high school sports. Plus NASCAR Racing! Thank you for listening.

12/19/2025

🎄 VOLUNTEERS NEEDED – Monday, December 22, 2025 🎄

We need helping hands starting at 11:30 AM for our food distribution! 💛

Come join us before Christmas to help distribute food and spread some holiday cheer to families in our community. 🎁🥫✨

✅ Great for individuals, groups, students, and anyone with a heart to serve
📍 Please arrive a few minutes early and dress comfortably

12/15/2025
The greatest rivalry in sports will write its latest chapter this Saturday in the 126th edition of the Army–Navy Game. T...
12/13/2025

The greatest rivalry in sports will write its latest chapter this Saturday in the 126th edition of the Army–Navy Game. The winner of the Commander-in-Chief’s Trophy will be determined when the Midshipmen and Black Knights renew their storied rivalry. They play for the love of the game… for pride… and for country. And there is no bigger game than Army versus Navy.

Tune in for all the pageantry, passion, and tradition...
📻 FM 102.9 📻 FM 97.1 📻 AM 1130
💻 listen.wwbf.com
🔊 Alexa Smart Speaker
📱 our free mobile app '102.9 WBF'

It’s a showdown in the Hive tonight! The Miami Norland Vikings roll into Bartow—bringing big-time hoops energy against y...
12/13/2025

It’s a showdown in the Hive tonight! The Miami Norland Vikings roll into Bartow—bringing big-time hoops energy against your hometown Yellow Jackets!

Can Bartow defend the Hive… or will the Vikings sail in and steal one? There’s only one way to find out!

Join the Bohde Boys for all the action—our broadcast begins at 7:30, tonight—right here on WBF, your home for Bartow Yellow Jacket basketball! 🏀💛🖤

It may not snow in Florida, but the holiday magic is definitely in the air at Downtown Bartow’s annual Mistletoe Market!...
12/12/2025

It may not snow in Florida, but the holiday magic is definitely in the air at Downtown Bartow’s annual Mistletoe Market!
This Saturday from 10 to 3 on Main Street, gather the family and stroll through a festive marketplace filled with unique holiday gifts, tasty food vendors, live music, and yes… Santa is coming to town!

Bring your Christmas list, bring your holiday spirit, and enjoy a day of shopping and fun in the heart of Bartow.
It’s one tradition you won’t want to miss—the Mistletoe Market this Saturday from 10 to 3 in Downtown Bartow!

12/11/2025

Today December 11th we will be giving away FREE fresh fruits, vegetables, dry goods, breads and meats while quantities last!! These items will be dropped off fresh to us from local grocers and will be distributed starting at 1 PM! Please share this with everyone in need.

Looking for some festive family fun? Come join City Central Church in Lakeland for the Family Christmas Festival this Sa...
12/11/2025

Looking for some festive family fun? Come join City Central Church in Lakeland for the Family Christmas Festival this Saturday from 11 to 3! 🎉

Bring everyone for a jolly afternoon packed with bounce houses, face painting, a petting zoo, free popcorn for the kids, free hot chocolate, Christmas crafts… even snow in Florida! ❄️

Plus—Touch-a-Truck and plenty of holiday fun for all ages!

It’s happening at 310 Frank Lloyd Wright Way in Lakeland.

This FREE family event is one you won’t want to miss—so gather the kids, grab your Christmas spirit, and we’ll see you this Saturday at City Central Church! 🎅✨

12/10/2025

Join us at the Fort Meade Public Library for an After Parade Party!

Get ready pet lovers—Pet Fest 2025 is happening this Saturday from 10 to 4 at Animal Control on De Castro Road in Winter...
12/10/2025

Get ready pet lovers—Pet Fest 2025 is happening this Saturday from 10 to 4 at Animal Control on De Castro Road in Winter Haven, just off the Polk Parkway Winter Lake Road exit!

Enjoy FREE pet adoptions including spay or neuter, rabies vaccination, microchip ID, and county license—more than 100 dogs and cats ready for loving homes! Already have a furry friend? We’re offering 100 free microchips, first come, first served.

Plus, free leashes and carriers, a free holiday ornament with every adoption, and nearly 30 vendors with food, services, and pet products. And yes—Santa will be there for photos, with or without pets!

Don’t miss Pet Fest 2025—this Saturday in Winter Haven!

🏈 Now Playing on WBF ... An NFL Doubleheader!📻 FM 102.9    📻 FM 97.1    📻 AM 1130
12/07/2025

🏈 Now Playing on WBF ... An NFL Doubleheader!

📻 FM 102.9 📻 FM 97.1 📻 AM 1130

The Pearl Harbor attack, on December 7, 1941, occurred 84 years ago, launching the U.S. into World War II.National Pearl...
12/07/2025

The Pearl Harbor attack, on December 7, 1941, occurred 84 years ago, launching the U.S. into World War II.

National Pearl Harbor Remembrance Day, a solemn occasion to remember the fallen service members and civilians.

Address

1130 Radio Road
Bartow, FL
33830

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 4:30pm

Telephone

+18635330744

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