08/12/2025
It doesn’t look like your average gym or wellness center — and that’s entirely the point.
We sat down (literally, on a mat) with Strongoo founder Joe Donar to learn how a former Army infantryman and CrossFit gym owner ended up creating what is perhaps the Tri-Cities’ most unique wellness spot in Geneva: part exercise space, part recovery studio, and part hangout hub.
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Founded by a former CrossFit gym owner who discovered a better approach to whole-body health, this new Geneva-based nonprofit has created a space for wellness and recovery with a focus on movement, healing, connecting, and slowing down.