09/04/2025
🚨 Nonprofits: Want to amplify your mission without breaking your budget?
Public Service Announcements (PSAs) are one of the most powerful—and often overlooked—ways to reach broad audiences using donated media across TV, radio, streaming/CTV, digital, and out-of-home.
But here’s the challenge: great creative means nothing if it never makes it to air.
This practical guide breaks down the process into three clear steps:
🔎 Audit what you already have—many nonprofits hold untapped video, audio, and photography that can be repurposed into PSA-ready assets.
📚 Build a standards-compliant library—format files to meet broadcaster specs, keep messages mission-first, and make accessibility a priority.
🤝 Collaborate for distribution—work with specialists who can traffic, re-traffic, and scale placements across channels.
Done right, PSAs do more than boost awareness. They build credibility, extend reach, and ultimately help more people.
If your nonprofit is ready to expand visibility and impact, this guide is a must-read: https://lnkd.in/gnZcs3ku
👉 What’s been your biggest challenge (or success!) in using PSAs to tell your organization’s story?
