24/07/2023
We're excited to announce this morning that Melara Enterprises has acquired Launch Media! We warmly welcome John Jackson and the entire Launch Media team, and can't wait to begin working with them to meet the growing demand we see for high-end video and experiential content.
This will be a strategic expansion for both companies.
"Video is becoming an increasingly critical tool for businesses seeking to connect with their audiences," said Julio Melara, President & CEO of Melara Enterprises. "By integrating Launch Media's exceptional video production capabilities, Melara Enterprises is further equipped to provide clients with state-of-the-art visual narratives that speak to the heart of their message."
John Jackson, Founder of Launch Media, echoed those sentiments. "Melara Enterprises shares our vision for creating compelling video content. Their robust creative and digital infrastructure combined with our expertise in video production and emerging tech will result in better client experiences and expanded production services. This is a merger of not just companies, but of philosophies and aspirations."
Launch Media was named to the 2022 LSU 100: Fastest Growing Tiger Businesses and recently won three Baton Rouge Advertising Federation Addy awards for its work.
The acquisition offers a host of benefits for all our clients, including an expanded service portfolio, increased capacity for large-scale video projects, and access to a larger creative team and expertise. Furthermore, the merger will foster innovation by combining the creative expertise of Melara Enterprises with the technical prowess of Launch Media.
"There's been a seismic shift in the way audiences consume information," Melara said. "Video content is at the forefront of this evolution. Our partnership with Launch Media will leverage our combined strengths to provide clients with even more immersive, impactful video experiences, giving them a significant edge in their industries."
The acquisition of Launch Media represents the latest milestone in our growth trajectory. You already know us for our amazing media brands: Greater Baton Rouge Business Report, 225 Magazine, InRegister Magazine and 10/12 Industry Report. You also know us for our iconic community events: Business Awards & Hall of Fame, Best Places to Work, Influential Women in Business, Best of 225 Awards and more. In recent years, we've also added a training division that produces the Leadership Academy, Sales Academy and custom training solutions to clients, as well as Studio E, an award-winning content, communications and creative studio that provides solutions ranging from web development to digital marketing.