Little Owl Marketing

Little Owl Marketing Little Owl Marketing provides marketing services to businesses that help them grow and get more clie
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Finding out where your ideal customer is “hanging out” is like hitting the jackpot! 🎯💕 Stay in front of your target audi...
05/15/2023

Finding out where your ideal customer is “hanging out” is like hitting the jackpot! 🎯💕 Stay in front of your target audience by staying active on the social channels they are using. Create meaningful connections and tailor your content to their needs on one or more of these channels and help drive traffic to your website and increase brand awareness for your business.

Don't miss out on reaching your target audience and start building strong relationships today! 🚀🌟

There are many ways to increase your followers and build your community on Instagram! Here are just a few tips to help w...
05/10/2023

There are many ways to increase your followers and build your community on Instagram! Here are just a few tips to help with your posting strategy and optimization of your Instagram bio.

Are you using Instagram to increase brand awareness and promote your services?

Understanding what your customers’ wants and desires are is a critical piece of successful marketing. Speaking directly ...
05/05/2023

Understanding what your customers’ wants and desires are is a critical piece of successful marketing. Speaking directly to your ideal audience and helping them solve a problem is one of the best ways you can get your brand noticed and increase lead generation online. Exceed expectations by providing valuable insight in the form of a lead magnet (eBook, whitepaper, video, checklist, tutorial..etc) and watch potential clients roll in!

Instagram gives local businesses so many ways to engage with their community and to promote their brand. Stay on top of ...
04/30/2023

Instagram gives local businesses so many ways to engage with their community and to promote their brand. Stay on top of your small business marketing by following these tips!

Ready to level up your small biz marketing on social media?
Comment below ⬇️ I’d love to connect and see how I can help!

LinkedIn has a new feature! New LinkedIn Feature 📢 Collaborative Articles! LinkedIn will now have AI generated prompts “...
04/25/2023

LinkedIn has a new feature!

New LinkedIn Feature 📢 Collaborative Articles! LinkedIn will now have AI generated prompts “conversation starters” Using LinkedIn’s Skills Graph, the platform will match experts to the prompts and ask them to contribute. These articles will allow experts to come together to create amazing content!

LinkedIn users will earn a badge for contributing to collaborative articles and in order to keep the badge, you will need to continue to contribute!

This feature is expected to increase reach, engagement and community. Will you try it out?

Reporting is essential in order to know what is working and what’s not. If you are not measuring the important results t...
04/18/2023

Reporting is essential in order to know what is working and what’s not. If you are not measuring the important results that have meaning to your business, you will not be able to understand if your efforts are valuable.

However, there is such a thing as TOO MUCH when it comes to reporting and measuring. Make sure that you are keeping an eye on the results that matter most to your business’ bottom line and focus on understanding that data.

Hashtags are still very important for Instagram to increase visibility and engagement with your posts. They support your...
04/16/2023

Hashtags are still very important for Instagram to increase visibility and engagement with your posts. They support your marketing efforts by organizing your content into designated categories so that when your audience searches for a relevant topic, your content reaches on average 71% of that audience.

Without using hashtags, you are at a disadvantage when it comes to the right audience seeing your content. Researching the best hashtags to use only increases your chances for higher reach and engagement!

Did you know that LinkedIn is actually a great platform to find new followers, leads, and build your community? LinkedIn...
04/14/2023

Did you know that LinkedIn is actually a great platform to find new followers, leads, and build your community?

LinkedIn’s platform has a wide range of ways to support and encourage businesses and professionals working together. It’s a great place to collaborate and network. LinkedIn requires a slightly different marketing approach due to the fact that here, people are more likely to interact and engage with other people more than they would with other brands.

Here are some tips for if you decide to build a community on LinkedIn!

For businesses that serve local, Geotagging is a great way to increase your brand presence on Instagram, reach a more lo...
04/12/2023

For businesses that serve local, Geotagging is a great way to increase your brand presence on Instagram, reach a more local audience, and convert leads into customers.

Geotags can help your business by:

Reach local audiences
Increase search visibility
Allow users to see organic, geotagged content
Create potential partnerships
Customize your geotags to stay ahead
Promote your business for free.

Local businesses - are you tagging locations for all of your posts? 💜

Did you know that there are many super helpful FREE tools for your business’ social media marketing? You don’t have to h...
04/10/2023

Did you know that there are many super helpful FREE tools for your business’ social media marketing?

You don’t have to have a huge budget for multiple tools and softwares in order to be successful with social media marketing for your business!

Canva 👏 This is an EXCELLENT tool for designing all sorts of marketing creative and content, including social media posts. Pre-made Canva templates are a life-saver for the busy business owner and marketer! P.S. Canva also has a TON of great stock photos, video and audio for your designs - for free!

Meta Planner 👏 You can schedule your social posts for Facebook and Instagram using the planner tool in your Business Suite through Meta. You can also schedule stories for both platforms! This is a free tool available to you and also provides insights and data.

Trello 👏 Need a way to stay organized with your many to-do lists? Try Trello! I love using Trello to collaborate with clients and teams. It’s super easy to create boards, lists and add to cards so everyone has the information they need to move forward on projects.

Asana 👏The free version of Asana is great to use in addition to or instead of Trello to keep organized with multiple projects, clients and tasks. Assign work, due dates and add links and files all in one place. You can use this to keep yourself organized or your entire company!

Unsplash 👏A great website for free stock photos to help with marketing designs for social media, email marketing and your website.

Your Phone 👏You don’t need fancy video or photography equipment to get yourself started with amazing social marketing content - you just need your phone! Take photos, videos, and audio recordings regularly and use them for different types of content and B-roll for marketing. You can also use your phone to schedule out content directly in Facebook and Instagram apps (even Reels!).

What other free tools do you love for your business’ marketing?

Looking for a new podcast to add to your rotation?! Here are some of the many podcasts I have downloaded in 2023. I list...
04/08/2023

Looking for a new podcast to add to your rotation?! Here are some of the many podcasts I have downloaded in 2023. I listen to these episodes regularly in order to keep up with the latest trends, insights and learn actionable advice I can use to help my clients grow.

What are you listening to? Let me know in the comments!

Thanks so much to these amazing podcast creators for the awesome content!

Always so grateful to my clients for the positive feedback! Thank you Eric, it’s a pleasure to work with you!
04/08/2023

Always so grateful to my clients for the positive feedback! Thank you Eric, it’s a pleasure to work with you!

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Beacon Falls, CT
06403

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+12033619830

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About Erica McCall

My passion for marketing began when I was 9 years old and started my first "business" selling printed "Weekly Style" newsletters to my mom's hair salon clients. I continued my love for marketing as a DECA student in High School and a Communications major in college. Starting my career at one of the top Inbound Marketing agencies in the US, I held many roles including sales, management, and strategy. I'm passionate about digital and social media marketing. I help companies brainstorm, strategize, implement and test online and offline marketing strategies that will get results for their business. I've worked with a variety of unique and common industries to help plan successful marketing campaigns and generate online traffic and leads. My background in marketing, event planning, and public relations have given me the experience and knowledge necessary to help businesses grow their online presence and lead generation. I spend my free time freelance writing about inbound marketing, real estate marketing and related topics. I enjoy keeping up to date with industry trends, attending events and networking with fellow real estate and marketing professionals.